Brian Smith Email and Phone Number
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Brian Smith personal email
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I am a consultant in international business and marketing strategy. I work with my clients to deeply understand their opportunities and hypothesis, find and analyze the right data sources, and then synthesize the key insights to make informed decisions and create practical solutions to complex problems together. I specialize in international customer and market analysis, including: * Go-to-market entry strategy, with product and pricing customizations* Segmenting local customers and business partners by wants, needs, attitudes, and willingness to engage* Examining the perceptions of local government and policy elites* Evaluating the strengths of local in-market competitors* Assessing how geopolitical factors are likely to impact global strategy, investments, and market entryI have been working for over 25 years across the technology industry as an insights and analytics consultant, management consultant, marketer and business strategy professional, IT engineer, and strategic advisor to CMOs, analytics leaders, and insights teams.
Gbk Collective
View- Website:
- gbkcollective.com
- Employees:
- 52
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Gbk CollectiveKirkland, Wa, Us
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Executive Vice President, Strategy & InsightsGbk Collective 2021 - PresentNew York, UsGBK Collective is a leading marketing strategy, customer behavior, and analytics consultancy. We put data-driven insights at the heart of everything we do - blending research, analytics, strategy and creativity to help Fortune 500 brands solve some of today’s most complex marketing challenges. Co-founded by the chair of The Wharton School’s marketing department, the GBK team is made up of successful CMOs, marketing professionals, research and academic leaders – with deep experience working with today’s most customer-centric brands across categories.
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Senior Vice President, Strategy & InsightsGbk Collective 2020 - 2021New York, Us
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FellowWorld Affairs Council- Seattle Sep 2024 - PresentSeattle, Wa, UsProfessional development program of business and community leaders around Greater Seattle, with private roundtable discussions with international experts on current global issues affecting the region. -
Senior Vice President, Behavioral AnalyticsPsb Insights 2020 - 2020Washington, District Of Columbia, Us -
Vice President, Cloud & Enterprise TechnologyPsb Insights 2016 - 2020Washington, District Of Columbia, UsConsulted with technology clients to address business opportunities and challenges in cloud and enterprise computing. My team worked on a wide range of research initiatives including product value prop, positioning, and messaging; customer segmentation; policy work on corporate security and data sovereignty; competitive strategy; and new product development.
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Sr. Product Marketing ManagerMicrosoft 2014 - 2016Redmond, Washington, UsLed Windows commercial (SMB) marketing, developing the strategy and leading execution for the Windows 10 launch including product development, customer and channel campaigns, customer evidence, and technical training. Developed Windows 8 consumer messaging for retail, OEM, and digital marketing channels. -
Sr. Competitive Strategy ManagerMicrosoft 2012 - 2014Redmond, Washington, UsLed the go-to-market strategy and a multi-function and cross-company v-team for Windows convertibles, tablets, and 2-in-1 devices.
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Sr. Strategy Manager, ChinaMicrosoft 2009 - 2012Redmond, Washington, UsWorked with corporate Windows executives and in-country marketing and sales teams to innovate approaches to product development, pricing and licensing, and channel development for the Greater China market. Led go-to-market strategy v-team across marketing, sales, PR, AP, and engineering. Drove in-market pilot programs to test hypotheses for new strategic approaches to customers and channels.
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Product Marketing Manager, Emerging MarketsMicrosoft 2007 - 2009Redmond, Washington, UsLed product management in the Market Expansion Group (later "Unlimited Potential Group"), an umbrella organization for emerging markets products, marketing, PR, and government relations. Developed non-traditional channel and partner co-marketing programs for low-cost PCs with field teams in Brazil/LatAm, Russia/CEE, and India/SEA. Led Windows Starter edition feature prioritization and licensing programs in emerging markets.
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Manager, Strategy & OperationsDeloitte Consulting 2006 - 2007Worldwide, OoLed Strategy & Operations client projects in new product development, business model strategy, financial analysis, operations, and M&A integration. -
Sr. Consultant, Strategy & OperationsDeloitte Consulting 2004 - 2006Worldwide, Oo
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It Manager And Sr. Systems EngineerAbn Amro Bank N.V. 1998 - 2002Amsterdam, NlLed teams to engineer and implement technology solutions for the equities and debt/capital markets business units, stabilize and standardize the Windows Server data center infrastructure, and operate the bank's client-server environment. -
Technology ConsultantBell Atlantic Network Integration 1996 - 1998Led the client-server workstream on an IT infrastructure project for the new headquarters at an international US-based airline in Washington, DC. Supported the Windows client environment in the Corporate Technology Group at an international US-based investment bank in New York, NY.
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Internship In Tech Policy; Assistant To The ExecutiveElectronic Frontier Foundation Jun 1992 - Sep 1992San Francisco, Ca, UsInternship in technology policy with pioneering civil liberties lobbying and activist organization
Brian Smith Skills
Brian Smith Education Details
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The University Of Chicago Booth School Of BusinessInternational Master Of Business Administration - Imba -
Whitman CollegeGerman; Politics (Minor)
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The University Of FreiburgAnd Society
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Humboldt-Universität Zu BerlinAnd Society
Frequently Asked Questions about Brian Smith
What company does Brian Smith work for?
Brian Smith works for Gbk Collective
What is Brian Smith's role at the current company?
Brian Smith's current role is Executive Vice President at GBK Collective.
What is Brian Smith's email address?
Brian Smith's email address is br****@****aki.net
What is Brian Smith's direct phone number?
Brian Smith's direct phone number is +142545*****
What schools did Brian Smith attend?
Brian Smith attended The University Of Chicago Booth School Of Business, Whitman College, The University Of Freiburg, Humboldt-Universität Zu Berlin.
What skills is Brian Smith known for?
Brian Smith has skills like Leadership, Product Marketing, It Strategy, Writing, International Business, Consulting, Requirements Analysis, Executive Management, Marketing Analytics, Data Analysis, Market Research, Business Analysis.
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