Data-driven ecommerce professional with 15 years of experience in consumer products, nutrition, and the outdoor industry. Team leader with demonstrated experience building high-impact DTC strategies that increase LTV and repeat purchases through promotional planning, merchandising, and elevated customer experiences. Areas of Expertise Include:• Promotional Planning and Strategy• Email, SMS, and Push Marketing• Recurring Revenue and Subscription Programs• First-party Data Collection• Shopify Plus, WordPress/Woocommerce• Amazon Channel Management, Optimization, Paid Media
Listed skills include Sports Marketing, Sponsorship, Marketing, Marketing Strategy, and 13 others.