Christopher (Chris) Smith Email & Phone Number

Glendale Heights, IL, US

Director of Sales responsible for program sales growth for STZ Industries, Cambridge and Pipe-Decor brands with customers focused on Pro contractors and DIY consumers.

Solon, Ohio, US

• Sales leadership role responsible for achieving sales targets through showroom, builder, and electrical distribution channels in the Central Region. Developed and executed sales strategy for manufacturer sales.
• Directly coached, mentored, and trained sales agencies personnel to be high performers in sales, customer relations and service in TX, OK, MO, KS, IL, NE, IA, SD, ND, MN, and WI.
• Analyzed performance of agencies in the region and restructured for optimum productivity.
• Texas agency awarded “Rep of The Year” in ’22.
• Negotiated, secured & executed residential builder programs with top national/regional players.
• Managed headwinds from container price and supply chain restraints.

Indianapolis, IN, US

• Promoted and moved to corporate to call on Wayfair and Lowes.com. Assigned to grow business by developing strategies with merchants to improve online business. Utilized digital marketing analytics to leverage.
• Exceeded revenue growth goals by 10% from strategies initiated in promotions, product content improvement and digital media advancements.
• Corrected issues from erratic buying patterns during COVID-19 impact, improving fill rates by 30 points.
• Utilized third party source to scrape data on Lowe’s site and identified key issues preventing online growth. Constructed strategy with new merchant team to correct issues and accelerated business by 12%.

Indianapolis, IN, US

• Hired to launch new bathing program at The Home Depot. Responsibilities included building relationship with all levels of decision makers. Developed rollout plans collaborating with internal product development, supply.
• Spearheaded launch of Delta branded bathing system products, developing new revenue. Directed all internal departments to meet merchandising, pricing and timelines negotiated with The Home Depot merchant.
• Expanded bathing program with introductions of new products in bathtubs, freestanding tubs and corner shower systems. Evolved a creative strategy to gain buy-in for high-end product in selected stores as well as.
• Rejuvenated toilet program by launching of new Foundations toilet in 2018.
• Cultivated relationship with Interline Brands enhancing revenue by 7%. Led transition from Delta Faucet Company trade account to retail channel program.

US

• Accepted challenge to manage in store program calling on The Home Depot. Built and advanced relationships at all levels of merchandise management team. Executed product line reviews when requested.
• Drove continuity and program focus by gaining control of all planograms. Cultivated trust with plumbing merchant as expert in The Home Depot’s complex internal systems. Awarded vendor captain for plumbing aisle.
• Facilitated new relationship between The Home Depot pipe repair merchant and third-party manufacturer’s representative. Achieved revenue growth from penetration of new products in plumbing repair aisle.
• Negotiated price changes as win/win for company and The Home Depot.

Promoted to Atlanta national account team calling on The Home Depot. Grew annual revenue $'s 20% by building strong relationships with diversified businesses including YOW, HDSupply (MRO & RR divisions) and Homedepot.com. Promoted to Director of Sales Midwest. Managed team of 21 territory managers in Midwest calling on wholesale and retail accounts..

Ba, Liberal Arts And Sciences, General Studies And Humanities

Public Relations