Lisa J. Smith, Ceo Email & Phone Number

Greater Midwest

Our mission is to empower female-led and BIPOC business owners to achieve consistent and reliable revenue. Utilizing strategic coaching and leadership training, we identify what’s not working and create a plan for future success. - Developed a custom service package to meet a business’s unique needs. Each company receives a comprehensive analysis of five key business activities: finance, sales, pricing, marketing, and operations resulting in a strategic implementation plan. - Managed a national roster of B2B clients in complex industries SaaS, Engineering, Manufacturing, Creative & Digital Agencies, Talent & HR Consulting, Professional Services, and Non-Profits.- Created and launched a proprietary national survey targeting women business owners’ attitudes toward sales. Leveraged the insights to develop a communications plan, PR & media plan, and content strategy, resulting in earned media placement across several publications, and speaking and podcast appearances. - Built a successful brand from the ground up utilizing strategic thought leadership targeting the C-suite and business owners. Quickly built a reputation across social media as a creative, passionate, and respected resource."Collaborating with Lisa has been priceless, providing me with invaluable B2B insights. Identifying partners who share my values and mission is paramount, and her support has been instrumental in pinpointing those crucial alliances.” – Sabrina Jones, Founder, SJC Body Love “Working with Lisa has been one of the best decisions we have ever made. Today we have a robust strategic plan and action items to reach our goals. Her energy is contagious, and it’s clear she is genuinely passionate about minority-owned businesses succeeding.” – Danae Gabriel, Founder CEO, SuperBloom Talent

Greater Minneapolis-St. Paul Area

Responsible for developing new business for the Healthcare Sector encompassing a 10-state region in the Midwest and implementing the strategic sales and communications plan. - Increased sales from 27% to 69% in less than 12 months, resulting in 30% YOY revenue growth above the previous year’s losses.- Authored and implemented a comprehensive 3-year strategic plan aligned with the overarching company’s strategic goals, KPIs, and budget forecast based on competitive and market analysis.- Overhauled and improved the Midwest sector’s brand positioning and messaging. Seamlessly coordinated this effort with the internal corporate marketing and communications team. - Built and worked with cross-functional teams throughout all 11 corporate locations. Enhanced and strengthened existing strategic partnerships and created many new partnerships, resulting in more sales.- Leveraged business intelligence to create customized dashboards to better visualize sales data within the CRM. Implemented analysis to inform sales strategies, increase efficiencies, and promote better outcomes. Generated reporting on a weekly, monthly, quarterly, and annual basis to communicate with the team and leadership.

Madison, Wisconsin Area

Responsible for leading the organization’s direction and strategic growth. Spearheaded all revenue-generating activities and strategic planning and was accountable for achieving key milestones for the company. - Created and maintained strong client relationships focused on retention and long-term organic growth. - Generated a 23% increase in profits YOY, landing the top five largest B2B accounts and doubling the agency staff within the first 18 months in the role.- Managed all internal operations, including annual budgeting, forecasting, invoicing, HR, and staff management. Nurtured a collaborative, open, and diverse culture based on agency core values and mentorship of the team across multiple roles. - Led multi-layered annual campaign results and/or pitches to the Board of Directors for several clients to achieve critical decisions and Board consensus.

Madison Area, Wisconsin

Responsible for sales. Applied sales and marketing strategies to provide solutions to the toughest workplace demands with a focus on quantitative and qualitative research seeking insights regarding employee engagement, optimization, wellbeing, brand identity, and collaboration.- Re-energized the Hospitality and Luxury Living market sector in WI/IL, securing over $2M in new sales in that division in less than one year. - Collaborated with multiple stakeholders across the organization and corporate partners at Steelcase International to push innovations with sales data tracking and implementation and foster new strategic partnerships.

Madison, Wisconsin Area

Drive the creative strategy and grow and maintain outstanding client relationships, working alongside the best in the business to launch new brands or relaunch stalled brands. Worked primarily in B2B market sectors such as insurance, banking, and healthcare. - Managed a multimillion-dollar national media campaign, garnishing a 3.5% YOY gain in new business through the creation and launch of a new B2C jewelry insurance brand for Jewelers Mutual Insurance Company.

Madison, Wisconsin Area

Directed all aspects of the organization’s marketing, communications, and sales activities. - Increased firm-wide PR & Media coverage by 250% from 2008 to 2009 YOY. Secured and directed external partners to complement internal staff skills.- Responsible for setting the overarching sales and marketing strategy for each of the six strategic business units. This involved advertising, PR, e-marketing, brand strategy, training, co-authoring and composing proposals and lead tracking, customer relationship management, client satisfaction research and analysis, and targeted messaging.

Allied Faculty Member with the Center of Business and Applied Arts teaching in Design. Professional Practice for Designers. The curriculum included resume and interviewing skills, professional overview, presentation skills, selling, marketing, best business practices, and design process & management.

Flad Architects specializes in the planning and design of innovative facilities for healthcare, higher education, and science and technology clients. Serving clients globally, Flad is a recognized leader in resolving complex needs of knowledge-based organizations

A global, award-winning firm, today, the firm partners with clients to enrich life and achieve powerful results through architecture, interior design, and environmental branding. We focus on serving health care, higher education, corporate, hotel, living environments, sports, and fitness markets.

Design consultancy specializing in brand positioning and strategic planning.

- Retail Design and Manufacturing Firm

Merged with Perkins & Will. Strategic communications and environments that inspire great experiences. We believe in the fundamental human desire to belong to something bigger than ourselves, and in the power of brand to form meaningful human connections.A Branded Environment tells a story, supports a common vision and mission, sparks emotional human connections, triggers pride and motivation, and creates a sense of excitement, engagement, and ownership. Our approach delivers increased sales, improved positioning and customer recognition, differentiation, and higher perceived value from investors. Internally, benefits include higher employee satisfaction and retention, increased productivity and pride in aligned values.

FITCH is the world's leading brand & retail consultancy. Online, offline and in person. We don’t predict the future, we influence it and we design it. Whenever and wherever your customer meets your brand.

Mba, Marketing

Bachlor Of Science In Design, Design

Activities and Societies: School of Design, Art, Architecture and PlanningCo-operative Education - Worked in 5 Cities in a paid co-op.

High School