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• Lead commercialization of sustainability and ESG solutions for enterprise clients within a supply chain management software platform, including risks and opportunities related to greenhouse gas emissions, human rights and forced labor, circular value chains, and business continuity. • Manage E2open's corporate ESG program, including internal initiatives, benchmarking, goal-setting, and public reporting through development of an annual ESG Report (published June of 2023). • Lead ESG Steering Committee, which includes C-level executives from Marketing, Legal, and HR as well as other executives from Investor Relations and Internal Audit to set priorities and strategic direction for the company and regularly update the Board of Directors and executive team on ESG priorities, risks, and opportunities. • Produce regular executive briefs for 30+ senior leaders across the organization, highlighting new ESG-related laws, regulations, and enforcement mechanisms, and illustrating the short, medium, and long-term market implications and commercial opportunities. • Significantly shape product vision for sustainability solutions and collaborate with product strategy and product management teams to shape roadmap• Assist sales team with commercial opportunities, providing compelling positioning, messaging and value demonstration to enterprise clients • Led periodic enablement sessions for 150+ sales personnel to equip them with knowledge, positioning, and messaging • Promote E2open as a thought leader at industry events and 10+ media interviews (e.g. Reuters, Chief Executive, Procurement Magazine, SupplyChainBrain, Talking Logistics, Automotive World). • Manage corporate ESG ratings and disclosures through Carbon Disclosure Project, EcoVadis, ISS, MSCI, Sustainalytics, and 10+ other third-party platforms.

• Spearheaded brand-new role with a mandate to turn the topic of sustainability into differentiating solutions for supply chain management software platform. • Developed the positioning, messaging, and sales tools and trained the sales force on key client needs, industry trends, and legislative developments • Formed and led Tiger Team - a cross-functional group from sales, pre-sales, product management, and marketing - to distill client needs, market opportunities, and product capabilities and form a commercial point of view on sustainability solutions.• Wrote Tiger Team charter outlining market conditions, trends and drivers, key topics, milestones, and KPIs for success.• Analyzed platform of 50+ supply chain management software applications spanning business processes across supply, manufacturing, logistics, trade compliance, and channel ecosystems, and crafted 15+ specific product enhancement recommendations to deliver value to enterprise clients toward net-zero goals, forced labor risk mitigation, and sustainability reporting needs.• Led internal and external communication of solution strategy, roadmap, and capabilities.• Architected highly differentiating messaging on forced labor risk mitigation and compliance with human rights regulations such as the UFLPA, German Supply Chain Due Diligence Act, and EU forced labor proposal.• Significantly shaped ESG Product Vision, a comprehensive strategy document detailing the company's point of view on supply chain sustainability and commercial opportunity over 3, 5, and 10 year time horizons.• Drove awareness, pipeline, and adoption of products and services on the basis of ESG value• Translated emerging legislation into short, medium, and long-term business requirements and drove alignment across Product Management, Sales, and Marketing.

• Editing and writing market-facing content for a platform of next generation, multi-enterprise supply chain solutions that enable end-to-end digital transformation• Serving as subject matter expert for storytelling, writing, and product marketing content development• Helping to explain the background story, technical details, and value propositions of our offerings to the external market and the analyst community• Supporting product marketing SMEs in translating complex solutions and new features into compelling stories that customers will understand and be motivated to act on• Develop and lead periodic sessions to strengthen the writing, editing, and storytelling skills of colleagues• Wrote, edited, and published foundational product marketing content such as white papers, case studies, data sheets, solution briefs, e-books, blog posts, and web pages.

Amber Road is the leading global provider of cloud-based, global trade management software and services for the enterprise. Its solutions span the product lifecycle and help companies digitally transform and automate their supply chains throughout sourcing, quality control, production, logistics, visibility, import, export, and duty management. Beginning in 2018, Amber Road entered a new phase of growth with a focus on value it can deliver to specific industries. With this growth came the transition from mere demand generation to account-based marketing (ABM), with customer intimacy becoming the focus and senior executives becoming the primary audience. But intimacy is a two-way street, and now the company needed to tell a holistic story relevant to specific industries and even specific personas within niche accounts in order to build that intimacy. I have the pleasure of helping to lead these initiatives. • Build expertise in industry-specific business drivers, pain points, and success metrics • Develop positioning, communication strategy, and messaging to tell a comprehensive and compelling story to penetrate specific industries and land and expand within target accounts• Act as resident expert on storytelling, product marketing, and communications, and recognized thought leader and evangelist inside and outside the company • Work with stakeholders across marketing, sales, product groups, and executive team to define account penetration strategies and execute campaign tactics• Equip sales and business development teams with impactful messaging for new and existing solutions

Reporting to the CEO, I oversaw all PR, marketing, communications, and branding for the company. Brought in as a consultant, my role was to build a marketing program from the ground up, and then implement that program. Probe is recognized as a leading global developer of technologies and software that measure geological, mechanical, and fluid properties, and enable companies to remotely monitor their facilities.• Wrote and edited press releases• Secured record-high sales leads at industry’s largest tradeshow—after only two weeks on the job• Directly managed social media, the website, tradeshows, and internal/external communications• Grew social media engagement over 100%• Crafted company “voice” and style• Designed multi-channel marketing communications strategies• Messaged and developed new sales tools in conjunction with agency writers and designers• Wrote, edited and launched new brand guidelines• Developed go-to-market plan for product launches

I told the story of a Fortune 200 technology company and its products by owning and managing the overall internal and external marketing and communications strategy for product launches including equipment, software, chemicals, and services. Working with 10+ product line managers and dozens of local and global sales leaders, I also directly executed those strategies. The two product lines I managed generated $200+ million per year in new product revenues. Baker Hughes is a century-old titan of American Industry which markets technologies, software, and services, and includes Howard Hughes’ namesake company. It operates in more than 120 countries and has more than 60,000 employees.• On the back end, I advised senior leaders including SBU Presidents and Vice Presidents in a highly matrixed organization on buying personas, messaging, positioning, naming, and the content of strategic go-to-market plans• On the front end, I conceptualized, wrote, and edited all internal and external marketing and public relations content, gave creative direction to in-house and agency artists and designers for sales presentations, case studies, interactive brochures, social media, web content, sales enablement content, animations, advertisements, videos, and trade show materials. I also worked directly with publications to place digital and print advertisements and articles.

I helped commercialize technologies and services by developing global communications strategies. I mapped the message we took to market and then crafted the story across web, video, social media, print, industry events, and integrated media. Here are some other things I did: • Benchmark our communications to ensure they sound fresh• Interview subject matter experts (SMEs) at all corporate levels• Position products and services • Write and edit sales enablement content• Author and edit corporate branding guidelines• Write and edit case studies to support new and existing offerings• Simplify content so it is accessible to non-specialists

I performed a variety of operational and support functions:• Had 24-hour point-of-contact, on-call responsibility for customers• Exploited cross-sell and up-sell opportunities with field-based customers• Managed complex field projects• Performed technical and operational support for field personnel• Was safety/technical mentor for new employees