Ecommerce Manager
CurrentFull ownership and management of B2C eCommerce operations.Directing platform migration to Magento 2.Championing a mobile first approach throughout planing, testing and delivering improvements to page and user experience.Working directly with the CEO and management team to improve and grow the brand catalogue.Consulting on actionable improvements across other digital projects for senior management.Reporting directly to the management team on ecommerce performance using tools… Show more Full ownership and management of B2C eCommerce operations.Directing platform migration to Magento 2.Championing a mobile first approach throughout planing, testing and delivering improvements to page and user experience.Working directly with the CEO and management team to improve and grow the brand catalogue.Consulting on actionable improvements across other digital projects for senior management.Reporting directly to the management team on ecommerce performance using tools such as GA and Looker Studio.Migrating brand email marketing efforts from Mailchimp to Klaviyo and pioneering the customer ’VIP Club’ aimed at improving customer retention.Ongoing management and development of email automation and flows.Managing third party agencies across SEO projects and paid media activity.Improving cost efficiency of external development agency. Including bringing landing page building and UX improvements in-house.Utilising tools such as SEMrush, Search Console and outsourced SEO projects to maintain and improve brand’s organic presence. Show less