Digital Compression, are we ready for it? Reimaging products and services due to technological disruption and innovation have caused a rethinking of traditional business strategy. Value creation without Value realization is meaningless, working backward from the customer is paramount, and network effects are the currency in integrating into a platform economy. Continuous Transformation is fundamental. Transformation is no longer moving from one state to the other, but it is a constant testing of an organization's ability to redefine, connect and use leading technological innovations to enhance customer experiences.New Customer Journeys will be reflected in how digital Transformation impacts product development and platform engineering. Embracing a product-led mindset is essential to defining new network effects, and developing a digital core that supports composable business competencies is paramount. A federated set of Intelligent Edge capabilities will redefine dealer, supplier, manufacturer, and customer experiences, moving companies into business models that move from owning to facilitating marketplaces [Improving and generating new network effects across ecosystem partnerships and resources]. At Accenture, we have a future-forward approach driving end-to-end digital operations transformation through breakthrough digital technologies, enabling new efficiencies, customer experiences, and sustainability.I work with our Clients and their Customers to define, design, and develop multi-year growth and strategy plans for customers wanting to be part of the Platform Economy. Diving deep into product conversations and ensuring technology conversations are business-led and outcomes have taken a "working backwards" approach is essential to achieving digital compression advantages.My experience has proven that inclusion is the best path to innovation. Creating partnerships and committing to diversity is critical to long-term sustainable growth. I believe in pulling everyone forward when driving change, moving people to higher-valued work, meeting people where they are, connecting, and being committed to real-time inclusion.