Dustin Smith Email & Phone Number

Austin, TX, US

Austin, Texas

Austin, Texas

• As head of content marketing, I planned, developed and managed all corporate marketing content and took projects from their initial concept all the way through to publishing and beyond into content optimization.
• Wrote and optimized long-form content, including the Video Conferencing Hub to ensure Lifesize continues to rank organically on page 1 for both "video conferencing" and "free video conferencing"
• Wrote, edited and managed semi-weekly blogs using SEO best practices resulting in a 300% YoY increase in organic traffic
• Wrote, shot and edited all corporate marketing videos including the Lifesize Culture Video and the Lifesize Overview video that is featured on the Lifesize home page and has over 1 million views
• Wrote, produced and published customer case studies to support both vertical- and region-specific campaigns
• Produced highly visible content for stakeholders across the company and external channels, including product marketing, field marketing, sales, HR, the executive team and Lifesize partners

Austin, Texas Area

• Planned, developed, edited and managed all digital marketing content for the editorial, social media and marketing departments.
• Created a fresh branding look and graphics package for video content
• Strategized, wrote, filmed and edited in-depth financial advice editorial pieces
• Created credit card related travel videos as on-camera talent
• Collaborated with social media team to produce and promote original social videos,Facebook Lives, and social-friendly editorial pieces
• Produced marketing product videos for company’s flagship apps and online financial tools

Houston, TX

As Director of Commercial Production at KPRC-TV, NBC Houston, I oversee all aspects of promotion and commercial production from the bidding stage to the final delivery. I am responsible for the concept, scripting, directing, crew management, graphic development and editing of promotional sales videos, TV station promotions, client short and long form.

Houston, Texas

Produced, video edited, and copy edited broadcast news for KPRC-TV morning show. Duties included: -Wrote, edited, gathered news stories for various KPRC-TV Morning Newscast, Click2Houston.com & Social Media-Proofed and edited all scripts and graphics for accuracy prior to broadcast.-Edited video clips for broadcast via Grass Valley Aurora and Edius.

Marketing | Rtf

Activities and Societies: Alpha Lamda Delta National Honor Society, National Dean's List, American Marketing Association - Officer.

Certification, Digital Marketing

Certification, Marketing Strategy

Certification, Storytelling And Persuading Using Data And Digital Technologies

Certification, Content Marketing