As head of content marketing, I planned, developed and managed all corporate marketing content and took projects from their initial concept all the way through to publishing and beyond into content optimization. • Wrote and optimized long-form content, including the Video Conferencing Hub to ensure Lifesize continues to rank organically on page 1 for both "video conferencing" and "free video conferencing"• Wrote, edited and managed semi-weekly blogs using SEO best practices resulting in a 300% YoY increase in organic traffic• Wrote, shot and edited all corporate marketing videos including the Lifesize Culture Video and the Lifesize Overview video that is featured on the Lifesize home page and has over 1 million views• Wrote, produced and published customer case studies to support both vertical- and region-specific campaigns• Produced highly visible content for stakeholders across the company and external channels, including product marketing, field marketing, sales, HR, the executive team and Lifesize partners• Managed and edited content from in-house and freelance writers, blog contributors and SEO agencies

Planned, developed, edited and managed all digital marketing content for the editorial, social media and marketing departments.• Created a fresh branding look and graphics package for video content• Strategized, wrote, filmed and edited in-depth financial advice editorial pieces• Created credit card related travel videos as on-camera talent• Collaborated with social media team to produce and promote original social videos,Facebook Lives, and social-friendly editorial pieces• Produced marketing product videos for company’s flagship apps and online financial tools

As Director of Commercial Production at KPRC-TV, NBC Houston, I oversee all aspects of promotion and commercial production from the bidding stage to the final delivery. I am responsible for the concept, scripting, directing, crew management, graphic development and editing of promotional sales videos, TV station promotions, client short and long form commercials, digital advertisements, and broadcast specials.Notable Projects: Shell Houston Open, Gorilla Exhibit - Houston Zoo, Summer & Winter Olympics, Super Bowl Station Promotions, Half Hour Special on the opening of Texas Children's Pavilion for Women, Habitat for Humanity Advertorials, New Exhibits at the Holocaust Museum Houston, Opening of Westside Surgical Hospital, Star of Hope Donation Drive, Disney Diamond Anniversary.

Produced, video edited, and copy edited broadcast news for KPRC-TV morning show. Duties included: -Wrote, edited, gathered news stories for various KPRC-TV Morning Newscast, Click2Houston.com & Social Media-Proofed and edited all scripts and graphics for accuracy prior to broadcast.-Edited video clips for broadcast via Grass Valley Aurora and Edius non-linear video editing software.-Performed daily duties under firm deadlines while maintaining broadcast standards set forth by station management.-Contributed ideas to daily news planning.-Wrote, edited and contributed stories to station website and broadcast specials on regular basis.