Frank Smith Email & Phone Number

Kansas City, Mo, Us

Kansas City, Missouri, Us

Lead marketing strategy for Hallmark social media and blog Supervise cross-disciplinary team of marketers and creative professionals driving Hallmark social media and blogManage full-funnel paid social media plan across multiple brand and retail accounts Translate key enterprise and marketing initiatives into actionable objectives for social media marketing team through design of annual plan inclusive of key performance indicators. Direct hallmark.com blog content strategy that produces +26MM annual site visits and supports +$1MM in transactionsIncreased diverse and inclusive content by +40% YoY in 2022 and reviewed all assets for inclusive language and ideasPlan Hallmark brand email newsletters and content inclusion in all Hallmark e-commerce emails resulting in increased click through rates, engagement and revenueLiaise with public relations team on key product launches, influencer content and crisis communicationLead cross-functional team to plan key website improvements and work with enterprise tech leaders to implementMentor early-career marketing staff in social media advertising and content planning Designed social marketing launch campaign for new Hallmark+ loyalty and entertainment streaming platform partnering with Hallmark Media Implemented first comprehensive TikTok marketing and creative strategy resulting in +100K follower growth Redesigned content production process to drastically increase video content in Hallmark social feeds resulting in increased organic reach, engagement, and brand relevance Increased use of meme and humor content as well as key formats applicable to Gen-Z audience growthImplemented Sprout Social to increase team efficiency, improve consumer care and establish social listening program

Kansas City, Missouri, Us

Kansas City, Missouri, Us

Supervised ecosystem of marketing, account and creative teams responsible for social and website content Created annual resource plan based on business needs and partner with creative directors to coordinate +15 staffDirected Hallmark.com blog content strategy as channel manager Provided editorial oversight of all article and video content on blog and facilitated planning process that created +100 articles and videos annuallyBuilt productive relationships with marketing partners and stakeholders to execute projects on strategy and budget Trained new account and project management team to provide strategic oversight and marketing leadershipImplemented strategies to increase diversity and inclusion in Hallmark content and on Ideas & Inspiration blogStrategically shared content with international partners and assist international content strategy

Kansas City, Missouri, Us

Responsible for developing and executing social and digital content strategy for Hallmark RetailLed Hallmark enterprise content strategy across multiple social and digital channels designed to attract and engage consumers as well as generate revenue Managed Hallmark.com blog. Five year results included an +85% increase in traffic and +1500% increase in revenueDirected multi-stakeholder planning process creating +500 digital/social marketing assets executed on strategyFacilitated cross-department communication with diverse stakeholders to drive business goals Created blog content according to evolving SEO best practices and larger social trends as well as coordinated writing, photo, and video production assignments with in-house studiosDeveloped and maintained key deliverables including content plans/calendars, creative briefs and content inventoryUtilized data to monitor and optimize real time marketing performance. Specific work included: Designed analytical framework to measure effectiveness of digital strategy to drive business goalsLed the development of data and behavior-based consumer segments and implemented user stories in content planning process to drive solutions tailored to user needsRedesigned Ideas & Inspiration blog to increase consumer engagement, grow revenue and enhance search engine optimization (SEO)

Manage successful WordPress-based food website with +300K monthly visitorsFacilitate complete site redesign to improve user experience on mobile and desktop and align the site with brand identity and values (in partnership with CultivateWP)Utilize web development competencies to ensure ongoing site technical and search optimization Leverage search and social analytics data to increase traffic, engagement and enhance user experience Developed brand and content strategy resulting in overall increased engagement+14 years of firsthand experience with the evolving creator landscape and the breadth of resources utilized by content creators including, Wordpress, Later, Slickstream, Nerdpress, BigScoots, Convertkit, Manychat, CultivateWP, Foodie Digital, Tastemaker conferences, Food Blogger Pro, Feast Design Co., WP Recipe Maker, Keysearch, RankIQ, Canva, and influencer marketing programs through entities like Tagger and Feedfeed

Washington, District Of Columbia, Us

Managed Thailand regional office and execution of $2.5 million annual organization budgetSupervised team of 15 employees responsible for budgeting, operations, procurement, contracts, property management, sustainability, computer systems, and human resourcesRepresented organization to high level government partners and community stakeholders for the benefit of program development at headquarters and on field visitsRoutinely served as acting Country Director responsible for all operations in ThailandPromoted to highest-ranking regional Director of Management and Operations in 2014; Recognized for outstanding performance in June 2015Directed strategic organizational expansion to provide regional services to other country officesLed yearly strategic planning and budgeting processes, ensuring ongoing growth and development of the organizationServed as management expert on country start-up teams in Bangladesh (2011) and Myanmar (2013) Partnered with USAID, CDC and State Department implementing health, community development, PEPFAR grantsDesigned and implemented new employee performance management, professional development, and rewards systemsHired and supervised independent contractors as needed to fulfill organizational needsCoached & mentored young volunteers in challenging assignments and difficult project management issuesExpanded country office to include regional support functions for medical, security and IT services to other posts

Washington, District Of Columbia, Us

Oversaw portfolio of community development programs in Armenia, Azerbaijan and Georgia Represented programs during budget and project planning reviews at headquartersAdvised program-implementing field staff on policy while keeping senior staff apprised of issues requiring attentionMaintained positive working relationship with program stakeholders including embassies and US State DepartmentRecognized with “Special Act Service Award” for efforts during the 2008 Georgia-Russia war and program evacuationServed as acting Administrative Officer in Tbilisi, Georgia for two months executing office move, 2011-2013 strategic plan development and routine supervision of 19 local administrative support staffServed as acting Chief Administrative Officer for Europe, Mediterranean & Asia RegionSupported departing trainees through the development of pre-departure materials and assistance with administrative and logistical issues via telephone and email and on site at departure training events

Managed educational programs serving 5,000 college students in 30 scholarship programsEvaluated educational programs and drafted annual program reports for external donorsExecuted annual conference for 105 student scholars and program donors including supervision of volunteer leadersCoordinated scholarship recruitment process for 8,000 student applicants- including application design, evaluation, contact with applicants, as well as the application pre-screening and review Supervised team of external consultants redesigning organization website and web-based services

Networked with strategic stakeholders resulting in project funding opportunities, multiple experience exchange meetings, two international ecotourism awards, and national media coverage Led an international team working in social entrepreneurship through active participation of government institutions, private business and citizens in a collaborative and sustainable manner Facilitated ten trainings based on community needs in ecotourism, business development and project management Coordinated five project grants- including needs identification, grant writing, implementation, budgeting, monitoringManaged ecotourism information center in cooperation with two local partners, providing information to thousands of visitors and increased revenue for 25 local craftsmen and 10 family businesses from 2003-2005Developed organizational branding as well as supporting website and printed materials utilizing market research

Master Of Business Administration (Mba), Business Administration And Management, General

Ba, International Affairs