Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completionCollaborate with executives to obtain knowledge of the clients’ requirementsDirect and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectivelyLead brainstorming/creative sessions to generate ideasWrite and design unique and well-crafted copy that meet clients’ needs as well as our ownRevise content and presentations, approve/reject ideas, provide feedback to the teamTrain and guide subordinates into accomplished professionalsMonitor results of team efforts and propose actions for the futureIncreasing then sales by implementing new strategies