Jacob Smith Email & Phone Number

Ohio, United States

I created my own custom woodworking and personalisation studio, utilising laser engraving, CNC router machines, and traditional woodworking tools.- Conduct comprehensive market and product analysis to identify trends and customer preferences, driving product development and business growth.- Execute integrated marketing and digital marketing campaigns, increasing brand visibility and attracting a loyal customer base.- Manage all aspects of customer interactions, from gathering requirements for custom pieces and addressing inquiries to ensuring complete customer satisfaction throughout the process.

Relocated back to the United States to be with family, following the death of my mother in 2020 and the lifting of Australia's COVID-19 border lockdowns preventing me from returning earlier.

Brisbane, Brisbane, Au

- Stepped up as interim team manager during a critical company restructure and leadership transitions,ensuring team stability and continuity in productivity towards business goals.- Partnered with the CEO to shape short- and long-term strategies, leveraging actionable insights to pinpoint competitive advantages and identify key opportunities for customer growth.- Set yearly key performance indicator targets for products and market share, through forecasting, regression models, and monitoring changes in the market, Suncorp's performance, and key economic drivers.- Enhanced team data culture by training in R and Python, promoting best practices in data visualization, and serving as an SME for statistics and predictive modelling.- Automated the ETL processing of Voice of Customer survey data, freeing up 8 hours per month of manual effort and significantly streamlining monthly reporting and improving efficiency.

Brisbane, Brisbane, Au

- Saved $5,000 by developing a semi-automated, robust report with auto-generated commentary and dynamic visualizations, eliminating the need for an offshore report generation contract.- Leveraged programming languages, R and SQL, to develop a data mart solution automating data collection, ETL process, and the integration of internal and third-party data, enabling comprehensive market research monitoring and opportunity identification through both ad hoc analyses and recurring reports.- Developed an R-based application that enabled the entire team to access and utilize our newly centralized data, regardless of their technical expertise, and reduced the time to retrieve the necessary data for analyses by 90%.- Created a methodology to reconcile competitor analysis survey data with nationally published market data, ensuring the most accurate estimates of company and competitor performance.

Brisbane, Brisbane, Au

- Informed Board and key stakeholders of customer retention and movement trends by conducting in-depth analyses to identify and address significant changes and deviations from expectations.- Identified growth opportunities within the existing customer base by integrating marketing and customer data, driving targeted retention and expansion strategies.- Collaborated with the marketing team to optimize customer outreach strategies and and offered expertguidance on navigating communication constraints related to marketing consent.- Streamlined the marketing opportunity sizing process by developing a Tableau dashboard, empoweringstakeholders to independently assess opportunities based on demographic, behavioral, and consent data, significantly reducing the campaign team's workload by 20%.- Identified data-driven, actionable growth opportunities for our Rewards & Recognition platform, analyzing usage patterns and customer profiles, presenting these insights to key stakeholders for informed decision-making.- Project managed the developing of a Tableau dashboard to measure the effectiveness of new contact center initiatives, partnering with business stakeholders, data engineering, and data architecture teams to create robust solutions.

Brisbane, Brisbane, Au

- Combined SQL and Tableau to create an automated dashboard enabling marketing stakeholders to measure the effectiveness of hundreds of campaigns in real-time, identify successful email components, and analyze customer interaction patterns for data-driven marketing strategies.- Leveraged problem-solving skills to build a Tableau dashboard to automatically identify data integrity issues in underlying email marketing data and partnered with data engineers to resolve issues, reducing time from issue to resolution by 80%.- Conducted customer segmentation analysis to identify opportunities for reducing email opt-outs by targeting channel preferences more effectively.

Evansville, In, Us

Elected and served as the Chapter President for the Alpha Theta chapter of Phi Mu Alpha. During my role, facilitated meetings, ensured we were compliant with provincial and national requirements, and created initiatives to further grow our chapter's presence and reputation on campus. I created a committee to assist in communications and collaboration between the other music organizations at Miami University, and served as the interim representative during the summer to set the future expectations and operations of the committee.

Wichita, Kansas, Us

During the summer between my 3rd and 4th year of university, I had an internship with Textron Aviation. Through this opportunity I self-learnt R and began putting my SQL skills into practice. I leveraged many open source technologies and built databases and analyses. At the end of the internship, I was able to present my work to the marketing team, and was chosen to present to the rest of the company and senior leadership members.Key Achievements:- Data mined 175,000 aircraft ownership records from Salesforce and conducted analyses to discover trends of fractional owners to identify potential full ownership customers. - Assisted in research and flight analysis of Fortune 500 companies that would be potential customers of the new Latitude aircraft for the VP of Marketing.- Presented research at end of internship and was chosen as one of two interns to represent the marketing department in presenting our work to the entire company and leadership team.

At the end of my second year at Miami University, I was elected and served, during my third year, as the chapter president for the Richard L. Knault chapter of the National Residence Hall Honorary. Our goal was to improve the livelihoods of students living on campus, and recognize all of the hard work students and leaders across campus were putting in to better the experience of students during their time at Miami University. Key Achievements: - Represented Miami University’s chapter on a regional and national level by attending conferences, online meetings, and email correspondence with the national organization.- Created an executive position to strengthen the bond between ourselves and another student organization. As well as examined and restructured our chapter constitution and bylaws.- Designed and executed programs to help residents living across campus. Communicated with our adviser and my executive board while in Australia to plan out the next year.

Brisbane, Brisbane, Au

Created, implemented, and analyzed a survey examining the utilization of the Enterprise Resource Planning(ERP) software, and presented findings to heads of each line of businessPracticed Agile and Lean principles through Stand Ups, Showcases, Retrospectives and Planning Sessions. Estimated, elaborated, and prioritized story cards to successfully project velocity and deliver business valueCollaborated with team leaders to gather tasks and plan what tasks would be part of our iteration and determine each tasks story point value

Bachelor Of Science (B.S.), Marketing And Business Analytics

Diploma With Honours