Oversee the development, growth and longevity of media, social media influencer and celebrity relationships across several USP entities. Use innovative content and digital media strategies to increase brand awareness, equity and reach.

Working manager, refining the content and search marketing processes for the team to positively impact client success and department profitability. Managed development and implementation of SEO campaigns, PPC and CSE programs, and product marketplaces. Created conversion optimization tests using a/b, ad copy, landing page development, and keyword management

Produce conversion and search optimized content for client web properties. Manage link building processes and affiliate marketing programs. Optimize product data feeds for improved marketplace and CPC performance.

● Manage realtor and brokerage book of business for 3 major metros● Write optimized copy for various client needs including websites, email marketing, ads, and articles● Manage email marketing and ppc projects for assigned clients● Co-author marketing department’s best practices, account management protocol andprogram features with the executive branch● Lead department in client spend● Train and mentor consultant team