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CEO's, Boards, and Investors hire me to accelerate profits and differentiate their businesses in the most competitive industry segments. I am an accomplished marketing executive, angel investor, and business leader with experience building profitable companies and top-tier brands for the financial services, data & technology, health care, insurance, mortgage, fintech, and consumer financial products industries. I have a track record of delivering results in high-pressure situations including: hyper-growth phase, private-equity or VC funded, start-ups, newly acquired companies, stalled or declining sales, post-bankruptcy turnarounds, and companies facing a financial, regulatory, or public relations crisis. Particular expertise as a B2C and B2B CMO and P&L owner and strong leader who has managed $100M+ marketing budgets and P&L's up to $230M in net income. Skilled in creating and executing go-to-market strategy, aligning sales & marketing, scaling lead generation, brand positioning & brand refresh, growing production from $0 to $25B+, assembling high-performing teams, launching new products & locations, digital transformations, data driven marketing, public relations, crisis communications, competitive analysis, in-depth market research, strategic positioning, and relationship-building with clients and internal corporate verticals.I am an award-winning industry contributor and author with premier trade association leadership roles and a frequent speaker at industry events. Connect with me at https://www.richsmiths.blog or richsmithonline@gmail.comTarget Industries & Segments: Financial Services, Healthcare, Mortgage, Banking, Insurance, Credit Card, Consumer Financial Products, Wealth Management, FinTech, MarTech, Addiction Treatment, Mental Health, Eating Disorder Treatment, and Behavioral Health. Specialties: * CMO / Chief Growth Officer / Chief Revenue Officer* P&L Owner / Organizational Management* Branding Strategy & Messaging * Digital and Omni-channel Marketing* Customer Acquisition/Retention* Crisis Communications & Public Relations* Customer Journey Mapping & Lifetime Value* Product Marketing, Positioning & New Product Launch* Direct Marketing* Digital Transformation* Corporate & Advisory Board* Executive & Team Coaching * NeuromarketingPresident of the Philadelphia Chapter of the CMO Collaborative and member of the Club CMO. Fomer member of the North American Advisory Board of the CMO Council and the Governing Body of the CMO Collective. Frequent speaker and panelist at industry events and conferences
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Co-FounderBehavioral Health JobsPhiladelphia, Pa, Us -
Chief Marketing Officer & Co-FounderVojomo Aug 2023 - PresentYou feel like your company should be growing faster and achieving success at a faster pace. You have dreams of achieving meaningful outcomes for yourself and your team, but accelerating growth and profits has been elusive. There is a better way. Too many founder-led companies fail or muddle along for years somewhere between success and failure, depriving the world of the value they could have produced. If only they had a systematic way to drive growth and demand generation. This is why I co-founded Vojomo. Vojomo, a word derived from “vojo” (the path) and “motus” (motion), is dedicated to guiding you along the path to your ultimate success or what we call your peak outcome. I design, teach, and implement Vojomo growth strategies for our member CEOs, their teams, and investors. When additional or new skill sets and resources are needed, I bring in pre-certified experts so you do not waste your time and your capital on hiring the wrong people or agencies. You can grow with us. Connect with us here on LinkedIn or at www.vojomo.com -
Angel InvestorBroad Street Angels Nov 2023 - PresentPhiladelphia, Pennsylvania, UsThe Broad Street Angels of the Union League of Philadelphia is dedicated to angel investing in the Mid-Atlantic Region. Calling all entrepreneurs in the Mid-Atlantic Region! Submit your application for funding here: https://gust.com/organizations/broad-street-angels/public_profile -
Co-FounderBehavioral Health Jobs Aug 2023 - PresentBehavioralHealthJobs.com is the leading source for jobs and career information dedicated specifically to Behavioral Health. Healthcare Institutions and providers trust BehavioralHealthJobs.com to recruit the finest staff more quickly than any other source. Every day, our site is visited by employers seeking to hire and professionals eager to work in the Behavioral Health Industry. There is a mental health crisis worldwide and unfortunately the need for mental health services is far greater than the availability and access to quality care. Our mission is to close that gap and increase access to care by connecting healthcare providers with talented and caring people who want to help change people's lives for the better, while experiencing a rewarding career in this industry.
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Chief Product & Marketing Officer - Home LoansPenfed Credit Union May 2021 - Aug 2023Mclean, Virginia, UsLed marketing, branding, product development, distribution, and demand generation for the mortgage banking sector of the nation's second largest credit union and one of the fastest growing mortgage businesses. Responsible for building a growth engine that will provide PenFed a long-term strategic competitive advantage. Established in 1935, PenFed Credit Union is America's second-largest federal credit union, serving over 2.2 million members with over $27 billion in assets. PenFed Credit Union offers market-leading certificates, checking, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services. Our mission is to empower members of our community to achieve their financial well-being. PenFed Credit Union is federally insured by the NCUA and is an Equal Housing Lender. -
Advisory Council MemberThe George Washington University School Of Business Nov 2021 - May 2023Washington, D.C., UsThe Digital Marketing Certificate Program at The George Washington University School of Business empowers you with the latest integrated marketing strategies and tactics to win in today's hyper-competitive marketplace. Combining industry thought leaders and top academic faculty, the Digital Marketing Certificate Program at The GWU School of Business is the best way to gain the skills and knowledge to stay ahead of the competition. -
Advisory Board MemberVictory Bay Recovery Center May 2019 - Jun 2022Laurel Springs, New Jersey, UsVictory Bay Recovery Center is a drug & alcohol rehab center located in south New Jersey that offers effective outpatient substance abuse treatment and rehab for drug addiction including heroin, opioids, and alcohol. -
Chief Marketing OfficerVerisk - Marketing Solutions Jun 2020 - May 2021Jersey City, Nj, UsLed marketing, branding, and public relations implementing B2B Account Based Marketing (ABM) and achieving over 40% CAGR revenue growth and a successful strategic acquisition of the company formerly known as Jornaya by a public company (Verisk Analytics) at a top-of-market multiple. Jornaya, now Verisk Marketing Solutions, is the leading MarTech behavioral data intelligence company with a proprietary data network running on over 35,000 websites viewing more than 400 million consumer shopping events every month. Jornaya is the only company that can tell CMO's and Marketing Professionals in our verticals when their customers and prospects start shopping for their products, without sharing personally identifiable information. We also protect lead buyers and sellers by providing LeadID, a lead quality and verification tool, and TCPA Guardian, a tool to verify regulatory compliance. Our products are used by the the most successful CMO's in Banking, Insurance, Mortgage, Credit Union, Automotive, and Higher Education. Jornaya's award-winning, proprietary platform accesses data in markets where customers invest significant time researching, analyzing and comparing options on major purchases, including real estate and mortgage, automotive, insurance, loans and higher education. We provide companies access to early behavioral buying signals for customers and prospects to help companies retain current customers, grow relationships with existing customers, and establish new relationships. We currently partner with more than 1,000 publishers, lead sellers, lead generators and performance marketers across the country to improve the efficacy of their marketing programs and ensure compliance with current and future privacy regulations. -
Partner & Chief Marketing OfficerChief Outsiders Feb 2019 - Jul 2020Houston, Tx, UsI work with CEO’s, CMO's, and Private Equity leaders of companies of all sizes in financial services, healthcare, insurance, banking, mortgage, consumer finance, and behavioral health to drive customer acquisition, customer loyalty, and revenue growth. I help companies differentiate their businesses in the most competitive market segments and have a track record of delivering results in high-pressure situations including: hyper-growth private-equity funded start-ups, newly acquired companies, post-bankruptcy turnarounds, and companies facing a financial, regulatory, or public relations crisis. In my practice, I develop profitable business plans; align and foster transparency between CEOs, CFOs and marketing; design customer experiences to increase acquisition, activation, and retention; and help build remarkable brands.Chief Outsiders is the nation's largest and fastest-growing fractional Chief Marketing Officer group, providing growth-focused businesses with proven and execution-oriented fractional or interim CMOs. We offer a lot more than marketing leadership: we build and drive growth engines and provide hands-on C-level leadership, combined with the flexibility of an on-demand, project-driven engagement structure. -
Chief Marketing Officer & FounderMarketantics Mar 2018 - Feb 2019Expert Marketing when change must happen. We help you deliver the growth results you need to break through. The Marketantics Marketing Operating System has been developed and proven through years of experience to deliver the breakthrough marketing results that you are looking for. From Fortune 500 to Startup, our systematic approach can help companies of any size to stabilize, make transitions, and unlock their real growth potential. At the same time, it will build transparency and confidence with CEO’s, CFO’s, and Boards of Directors that your company’s brand, marketing campaigns, plans, and organization are working and prepared to deliver your business objectives. We recognize that the CEO is the Chief Marketer for our client companies and our role is to translate their vision into quantifiable action and commercial success. We win when our clients win and that’s what drives us. -
Chief Marketing OfficerRecovery Centers Of America Oct 2016 - Mar 2018King Or Prussia, Pennsylvania, UsLed marketing, branding, and public relations for Recovery Centers of America (RCA), a start-up behavioral healthcare company whose mission is to get 1,000,000 American’s sober and into meaningful recovery. RCA is building substance use disorder inpatient and outpatient treatment facilities near major metropolitan areas offering detoxification, residential, partial hospital, intensive and traditional outpatient and family services that will set the standard for the industry. Responsible for building marketing team, technology, and campaigns in a high growth (500%+) environment for a private-equity company that has raised over $330M in capital. Launched 4 new inpatient treatment facilities in 2017, building and maintaining patient census at capacity. Created brand strategy and identity, growing awareness in core markets. Drove 500%+ year-over-year revenue and census growth in 2017. -
Chief Marketing Officer (Ditech Financial, Now Newrez Llc, Formerly Gmac Mortgage)Newrez Llc Apr 2013 - Oct 2016Fort Washington, Pennsylvania, UsLed marketing, customer experience, and branding strategy achieving a #2 ranking in brand awareness among all independent mortgage brands and an #3 ranking from JD Power on mortgage originators. Responsible for building marketing functionality, re-branding the company, and achieving P&L goals for all business lines. Developed new marketing processes, analytics, and campaigns to drive over $25B in new loan production annually. Created new brand strategy and re-launched the ditech brand after it had been out of the market for five years. Within 2 years of the re-launch the ditech brand achieved the #2 position in website traffic among mortgage sites. Instrumental in the internal development and communication of new corporate values and culture. Drove the build of a new website, new business line strategies, and new analysis capabilities. -
Chief Marketing OfficerAig Bank Jan 2006 - Apr 2013New York, Ny, UsLed marketing and strategic planning efforts for AIG's banking subsidiary and served on AIG's global brand and ecommerce steering committees. Accountable for product awareness, strategic planning, and online and direct marketing campaigns (SEM, SEO, display, email, pay-per-click, mail). Overhauled business model from focus on internal business sources and intermediaries such as financial advisors to consumer-focused direct banking during the height of the financial crisis in 2009 and 2010, capturing 150% growth in retail deposits with industry-leading marketing expense and 10% growth in loan portfolio. Headed up group that built website, online banking systems, and online marketing systems and metrics. Managed vendors--online media and marketing, IT, web development, and loan sales/processing team. Launched company website and achieved 400% growth in deposits from online channel in less than 1 year. -
Vice President - Us Consumer MarketsAig Bank Mar 2003 - Jan 2006New York, Ny, UsSelected to launch new distribution for one of company's most profitable lines, with $5B in annual premiums. Targeted various demographics in advertising, promoting, and developing new insurance products. Partnered with multiple verticals within corporate structure to boost established products and grow market share. Designed and introduced AIG (now 21st Century) Security Advantage--uniting 4 separate divisions to increase auto insurance conversion by 20%+, used as example of best practices by company's Office of the Customer.
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Marketing Director, Retail MarketingAig Bank Jun 2000 - Mar 2003New York, Ny, UsDrove marketing strategy for branded segment of auto insurance with 1M+ customers and $2B in annual premiums. Directed proactive retention strategies, lifetime value modeling, customer lifecycle management, and competitive pricing strategies. Collaborated with several internal divisions to build strategy, increase portfolio, and streamline workflow. Initiated advertising tactics that increased marketing ROI.
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First Vice President - Balance BuildFirst Usa/Bank One/Chase Card Services Nov 1998 - Jun 2000New York, Ny, UsOversaw marketing department focused on loan growth from current clients. Led team of 12 and matrix managed 20 support staff in marketing operations, database management, credit policy, and marketing analysis. Gained 35M+ customer impressions per month using online, direct mail, telemarketing, statements, and credit card reissue resources. Maintained $90M+ marketing budget. Exceeded P&L responsibility of $230M+ pretax income and $12B+ annual loan growth. -
First Vice President - Product DevelopmentMbna America/Bank Of America Sep 1995 - Nov 1998Charlotte, Nc, UsDirected new product development/enhancements, marketing channel development, pricing/fee strategies, and modeling and analysis activities. Ran strategy development for company's initial web presence. Headed research, development, and launch of first platinum bankcard launched in US (MBNA Platinum Plus MasterCard and Visa)--generating 7M+ accounts and $12.5B in loans in less than 2 years. -
Additional Management ExperienceMbna America/Bank Of America Jun 1991 - Aug 1995Charlotte, Nc, UsRapidly promoted up through a series of increasing leadership positions:Vice President - Loyalty Marketing 1994 - 1995Assistant Vice President, Division Analyst - Marketing 1993 - 1994Marketing Analyst 1992Management Development Program 1991 - 1992
Rich Smith Education Details
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Penn State UniversityEconomics -
Alfred Lerner College Of Business & Economics At University Of DelawareBusiness Administration
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American Institute For Chartered Property Casualty UnderwritersPersonal Lines Insurance
Frequently Asked Questions about Rich Smith
What company does Rich Smith work for?
Rich Smith works for Behavioral Health Jobs
What is Rich Smith's role at the current company?
Rich Smith's current role is Co-Founder.
What is Rich Smith's email address?
Rich Smith's email address is ri****@****aig.com
What is Rich Smith's direct phone number?
Rich Smith's direct phone number is +121540*****
What schools did Rich Smith attend?
Rich Smith attended Penn State University, Alfred Lerner College Of Business & Economics At University Of Delaware, American Institute For Chartered Property Casualty Underwriters.
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