Lydia Smith, Mba Email & Phone Number
@victoria.com
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Lydia Smith, Mba is listed as Chief Diversity Officer & VP Inclusive Marketing at Victoria's Secret & Co at Victoria’s Secret & Co., based in Columbus, Ohio, United States. AeroLeads shows a work email signal at victoria.com and a matched LinkedIn profile for Lydia Smith, Mba.
Lydia Smith, Mba previously worked as VP Inclusive Marketing at Victoria’S Secret & Co. and Chief Diversity Officer at Victoria’S Secret & Co.. Lydia Smith, Mba holds Master Of Business Administration (Mba), Business, Management, Marketing from Florida Agricultural And Mechanical University.
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About Lydia Smith, Mba
My passion for strategic planning has been a major player for success throughout my career. With each role I take pride in my ability to drive change and innovation. I started my career in Information Technology (IT), earning a lean Six Sigma Black belt in GE Healthcare's Quality organization. The expertise I gained as an IT professional allowed me to successfully transition to field of Marketing while leveraging my technical skills. Most recently, I've pursued my passion for Diversity & Inclusion while leading strategic initiatives that have direct impact on the company's revenue. An intuitive, inclusive, and creative leader, I thrive in cross functional work environments employing stakeholder engagement to drive business results. Feel free to take time to review my experience and reach out should you have any questions.
Lydia Smith, Mba's current company
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Lydia Smith, Mba work experience
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Chief Diversity Officer
Current
Director, Diversity & Inclusion
- Lead company wide diversity, equity, and inclusion programs
- Developed detailed diversity recruiting strategy resulting in the most ethnically diverse internship class ever at the company, new strategic partnerships, and a plan to build diverse talent pipeline
- Created internal and external training and development opportunities to increase equitable outcomes for diverse talent by focusing on increasing engagement, promotion, and retention
- Founding member of Diversity Design Council, a group of associates that work together to develop, purchase, and curate products that reflect diversity through new processes for targeting and delivering meaningful.
- Leveraged diversity metrics and reporting to identify opportunities for improvement, track progress against goals, and measure return on investment
- Oversaw Business Resource Groups (BRGs) creating a framework to support and govern their work
Assistant Director, Multicultural Market Strategy, Diversity & Inclusion
Developing and executing strategies to attract, develop, and retain diverse field representatives
Diversity Inclusion Consultant
- Shaped multiple strategic initiatives for attracting, developing, and retaining diverse field representatives and led project teams for implementing strategies
- Developed training plan for enabling home office employees to consult on diversity & inclusion and multicultural market topics while facilitating multiple home office and field training sessions
- Created/implemented strategies to increase the productivity and success of diverse field representatives with less than 5 years in the business thus improving overall retention
- Consulted with network office leaders to develop their diverse leadership talent pipeline by setting goals and objectives through D&I councils as well as exposing representatives to resources such as mentorship.
- Provided guidance to help leaders assess the training and development needs of diverse field representatives and created specific resources to aid the coaching process
Director Of Business Development
- Social X social oasis for young, diverse professionals and millennials in the Greater Milwaukee area; We engage young talent to flourish thus creating opportunities to build relationships, improve net-worth and fall in.
- Manage specific corporate and nonprofit programs related to talent recruitment and retention
- Create marketing strategies for new services
- Develop and oversee Social X's Advisory Council
- Monitor environment for development of new market segments and business opportunities to ensure the organization remains current with industry trends, maintains competitive market position, and enhances fiscal growth
- Build relationships, deliver presentations, manage negotiations, and close deals with prospective clients, corporate, and community supporters Visit us at http://socialxmke.com/
Revenue Marketing Leader
- As the Revenue Marketing Leader on the Campaign Strategy & Demand Generation team, my key responsibility is to enable revenue growth by automating customer engagement for US & Canada.
- Managed marketing programs contributing 10% YOY growth resulting in $7.6M revenue growth
- Improved inquiry handled rate of US & Canada customer Contact Us program by over 29% resolving many customer inquiries and achieving an overall 90% handled rate
- Enabled additional revenue growth for the region by creating standard processes for requesting customer engagement programs using newly created marketing automation programs in Marketo
- Created rigorous marketing project plan for the region and managed multiple project streams simultaneously resulting in 80% on time delivery
Program Manager - Ge Healthcare African American Forum Employee Resource Group
- The AAF mission is to strengthen African American employees at GE through professional development, career management, and mentoring that will enable retention and growth. The forum also works to strengthen the bonds.
- Provided leadership and project management around specific programs created to meet the needs of African American employees in areas such as professional development, networking, and community engagement
- Collaborated with AAF leadership to hold small round tables which provided employees access to experienced professionals and boosted recruitment and retention efforts by 25%
- Managed internal and external communications and social media as well as executive report outs
- Created local and national Black History Month programming in which over 200 AAF members and company employees participated
- Served as the liaison connecting African American employees to over 10 volunteer and community service opportunities in the Greater Milwaukee Area
Program Lean Leader
- Led Rework Reduction program on the IT Simplification team resulting in a 10% reduction of overall IT project management cycle time
- Provided mentorship for Green Belt IT Workflow Simplification Project
- Facilitated multiple workouts and Kaizens resulting in a 75% reduction of approvals on various IT processes
- Assisted in the development and implementation of standardized project management processes and controls
- Created process controls for maintaining the newly simplified project management environment
- Managed budget for a $700k cost center
Diversity Recruitment Leader- Information Technology Leadership Program (Itlp)
- The ITLP Diversity Recruitment Committee works to strengthen the pipeline of diverse talent at GE.
- Developed mission, vision, and long term goals for new diversity recruitment committee
- Created strategies resulting in an over 50% increase in the number of underrepresented minorities in the intern and full time programs and a 90% conversion rate
- Led team of 5 recruiters in finding, recruiting, hiring, and developing diverse talent
- Represented GE Healthcare's ITLP program on multiple campuses and various career fairs across the country such as National Black MBA Association and National Society of Black Engineers
- Created "Backpacks to Briefcases" program to help college students transition to the corporate world
Information Management Leadership Program (Itlp)
- ITLP is a two-year program consisting of four six-month rotations that allow members to build technical, leadership and functional skills through challenging rotational assignments and world-class training. Rotations.
- Led development and implementation of new IT Project Management process and tool for global IT organization
- Created 8 training modules and led training programs for a new IT Project Management tool for over 200 employees
- Developed online portal for management of finance metrics for operating mechanisms
- Managed successful deployment of financial management modules for three countries in the Asia Pacific region
- Implemented new communication mechanism and change management plan for the IT Global Supply Chain Org
Business Analysis Intern
- Performed requirements definition, business analysis, and functional design activities on multiple projects of different sizes
- Developed business case for $500,000 cross functional project involving the Marketing Division
- Served as liaison between Marketing and IS division to aid in the development of consumer equity key performance indicators for new business tracking tool.
- Managed project team in accordance to the System Development Lifecycle for update to company’s internet site for prospective interns
- Performed testing for Cognos reporting tool upgrade
Pharmaceutical Sales Intern
- Completed 7 weeks of new hire training on disease states, competitive products, and selling skills with a 90% test average and participated in the launch of Exubera.
- Called on over 200 primary care physicians in two separate territories within a 100-mile radius.
- Established rapport with health care professionals while providing them with information that is current and functional for their specific practice.
Student Brand Manager
- Promoted brand image and product awareness through sampling and seeding opportunities.
- Built and maintained relationships with students, faculty, and staff as well as university groups and organizations that promoted the uniqueness of the brand.
- Established customer loyalties that led to increase sales
Marketing Intern
· Tracked and evaluated divisional/ unit marketing initiates while conducting market research· Maintained communication with student body through press releases and newspaper advertising· Planned and implemented retail and residence hall dining promotions
Lydia Smith, Mba education
Master Of Business Administration (Mba), Business, Management, Marketing
African American Leader Ship Program (Aalp), African American Leadership
Frequently asked questions about Lydia Smith, Mba
Quick answers generated from the profile data available on this page.
What company does Lydia Smith, Mba work for?
Lydia Smith, Mba works for Victoria’s Secret & Co..
What is Lydia Smith, Mba's role at Victoria’s Secret & Co.?
Lydia Smith, Mba is listed as Chief Diversity Officer & VP Inclusive Marketing at Victoria's Secret & Co at Victoria’s Secret & Co..
What is Lydia Smith, Mba's email address?
AeroLeads has found 1 work email signal at @victoria.com for Lydia Smith, Mba at Victoria’s Secret & Co..
Where is Lydia Smith, Mba based?
Lydia Smith, Mba is based in Columbus, Ohio, United States while working with Victoria’s Secret & Co..
What companies has Lydia Smith, Mba worked for?
Lydia Smith, Mba has worked for Victoria’S Secret & Co., Kohl'S, Northwestern Mutual, Social X Mke, Llc, and Ge Healthcare.
How can I contact Lydia Smith, Mba?
You can use AeroLeads to view verified contact signals for Lydia Smith, Mba at Victoria’s Secret & Co., including work email, phone, and LinkedIn data when available.
What schools did Lydia Smith, Mba attend?
Lydia Smith, Mba holds Master Of Business Administration (Mba), Business, Management, Marketing from Florida Agricultural And Mechanical University.
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