Head Of Marketing Analytics
Current
Feb 2022 - Present
AeroLeads people directory · profile
Mac Smith Email & Phone Number
Head of Marketing Analytics at Carmichael Lynch
at
Carmichael Lynch
2 work emails found
@clynch.com
2 phones found area 612
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Marketing Analytics at Carmichael Lynch
Location
Minneapolis, Minnesota, United States
Who is Mac Smith? Overview
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Quick answer
Mac Smith is listed as Head of Marketing Analytics at Carmichael Lynch at Carmichael Lynch, based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at clynch.com, phone signal with area code 612, and a matched LinkedIn profile for Mac Smith.
Mac Smith previously worked as Head of Marketing Analytics at Carmichael Lynch and Analytics Group Director at Carmichael Lynch. Mac Smith holds Bachelor Of Science, Computer Information Systems from Bemidji State University.
Company email context
Email format at Carmichael Lynch
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{first}.{last}@clynch.com
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AeroLeads found 2 current-domain work email signals for Mac Smith. Compare company email patterns before reaching out.
Profile bio
About Mac Smith
I am a leader in providing innovative, industry leading marketing strategies and business intelligence leveraging data insights – from groundbreaking social applications to analytics that define culture and drive sales for our customers. I led the way to deliver tools that improve the bottom line and change the way we do business. My ability to quickly understand complex business strategies and data to deliver a cutting-edge solution make me an invaluable asset to any organization.
Listed skills include Analytics, Crm, Marketing Strategy, Direct Marketing, and 32 others.
Current workplace
Mac Smith's current company
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11 roles
Mac Smith work experience
A career timeline built from the work history available for this profile.
Analytics Group Director
As Group Director of Analytics for Carmichael Lynch working primarily on the Subaru account, I am responsible for evolving our analytics department to go well beyond the reporting and monitoring of data to driving impact and results. This includes evaluating media performance (offline/digital) and the impact it had on the customers journey to better.
Oct 2017 - Feb 2022
Director Of Digital Analytics
As Director of Digital Analytics, I led all digital research, measurement, and brought an understanding of data to benefit creative ideas for our clients. Fallon prides itself as the agency who would rather outsmart than out spend its competition. I led the way in providing cutting edge data and insights to drive brand strategies into successful solutions.
Oct 2015 - Apr 2017
Director, Analytics
Wcg, A W2O Company
I work with clients to uncover insights from structured and unstructured digital data that provide the “Now What” from the data to drive growth and profitability through social and digital marketing initiatives. As an agency, we work closely with large, global brands to help them reach their marketing and PR goals. We have over 400 employees and serve.
Jun 2014 - Aug 2015
Manager Of Social Intelligence
Social InsightsTrack and analyze social media to better understand the effectiveness of our published content. Metrics include: reach; impressions, and engagement (likes, comments, shares, clicks)Responsible for the development of social reports, dashboards and metrics that analyze the ROI for our marketing campaignsSocial CRMLeading and developing new.
May 2012 - Jun 2014
Manager Of Campaign Execution And New Channel Development
Manage a team of 13 onshore and offshore analysts whose responsibilities encompass establishing analytic requirements, campaign management, and reviewing current processes for the development of new analytic solutions. Regularly lead discussions on strategic opportunities for our loyalty marketing initiatives with a variety of clients. I manage Target’s.
Jan 2011 - May 2012
Manager Of Store Analysts For Direct Marketing
Managed a team of SAS analysts responsible for; guest insights, developing reporting methodologies and performance of Target’s loyalty programs. These programs include direct mail, post of sale marketing, local media, offer strategy, and media mix optimization. Developed and implemented marketing analytics and campaign insights (A/B testing, campaign.
Oct 2008 - Jan 2011
Lead Data Analyst
Responsible for the execution of our direct mail channel by managing guest selection, collaborating on marketing strategies, defying segmentation initiatives, and developing best practices for the team.
Apr 2006 - Oct 2008
Site Marketing Analyst
Co-managed Target.com promotions by strategically selecting offers focused to our guests based on current trends, post analyzing our data, and identifying guest segmentation. Helping to build a promotional database that allows us to select future promotions and analyze past results to increase profitability.
Feb 2004 - Apr 2006
Database Marketing Analyst
Supported the Catalog Division of Marshall Field’s by maintaining the direct marketing database.
Apr 2003 - Feb 2004
Database Remarketing Analyst
Worked with the customer database to improve the workflow of the department by performing technical support as well as creating reports and writing ad hoc SQL queries.
Jul 2001 - Apr 2003
2 education records
Mac Smith education
Bachelor Of Science, Computer Information Systems
Bemidji State University
Education record
Bemidji State University
FAQ
Frequently asked questions about Mac Smith
Quick answers generated from the profile data available on this page.
What company does Mac Smith work for?
Mac Smith works for Carmichael Lynch.
What is Mac Smith's role at Carmichael Lynch?
Mac Smith is listed as Head of Marketing Analytics at Carmichael Lynch at Carmichael Lynch.
What is Mac Smith's email address?
AeroLeads has found 2 work email signals at @clynch.com for Mac Smith at Carmichael Lynch.
What is Mac Smith's phone number?
AeroLeads has found 2 phone signal(s) with area code 612 for Mac Smith at Carmichael Lynch.
Where is Mac Smith based?
Mac Smith is based in Minneapolis, Minnesota, United States while working with Carmichael Lynch.
What companies has Mac Smith worked for?
Mac Smith has worked for Carmichael Lynch, Fallon, Wcg, A W2O Company, Target, and Us Bank.
How can I contact Mac Smith?
You can use AeroLeads to view verified contact signals for Mac Smith at Carmichael Lynch, including work email, phone, and LinkedIn data when available.
What schools did Mac Smith attend?
Mac Smith holds Bachelor Of Science, Computer Information Systems from Bemidji State University.
What skills is Mac Smith known for?
Mac Smith is listed with skills including Analytics, Crm, Marketing Strategy, Direct Marketing, Strategy, Leadership, Database Marketing, and Web Analytics.
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