Debbie Midyett Smith Email & Phone Number

Colorado Springs, Co, Us

Colorado Springs, Colorado, United States

Develops innovative omni-channel product roadmaps, launch plans, marketing plans and functional support plans for digital content subscription products , ministry initiatives and programs, and prioritized alliances to connect the target audience with their natural consumption channels and platforms, ensuring measurable objectives are attained. Builds and leads a best-in-class marketing team.

Colorado Springs, Colorado

Develops core brand, direct response and strategic marketing programs across a wide portfolio of children's and parenting products, resources and strategic ministry initiatives. Directs and collaborates with cross-functional teams to hone and refine relationship building programs to deepen constituent connection to and engagement with Focus on the Family.

Colorado Springs, Colorado

Responsible for development of strategic marketing plans, product packaging, branding, communications and business oversight for the Adventures in Odyssey Club and the Adventures in Odyssey brand of Focus on the Family.Areas of Proven Performance:- First year in position, achieved target year-over-year 28% growth in membership of Adventures in Odyssey Club and exceeded revenue goals- Lead team in reporting innovations to gain visibility into contribution by medium to Club membership sales - Enhanced the quality of creative product and brand communications to increase engagement, drive sales and build the Adventures in Odyssey's brand image- Strong command of how site architecture and data capture processes impact the ability of marketers to understand and enhance sales, engagement and retention. Currently play a key role in strategic improvements to brand sites and systems to prepare for future growth.

Hackeragency

Expertise in competitive brand management, market planning and marketing measurement to increase share, accelerate growth and exploit previously untapped markets for top-tier brands in healthcare, humanitarian and energy solutions categories. Build and implement results-producing multi-channel marketing programs that consistently exceed goal. Particular specialty in leveraging complex data that delivers visibility into the key performance indicators needed to drive consistent and improved ROI.Areas of Proven Performance:- Results-producing customer acquisition, retention and engagement marketing programs- Strategic ideation and development of creative that engages and compels action- Building data-driven prospect and member segmentation strategies- Leveraging insights from competitive, market and industry trend analyses to create brand value- Maximizing digital, mobile and offline multi-channel communications to exceed program goals- Designing effective content marketing strategies to drive engagement and loyalty- Motivating and leading peak-performing cross-functional teams- Mentoring and inspiring solutions-oriented performance from direct reports- Exemplary public speaking and high-impact presentation delivery

Greater Los Angeles Area

Managed, planned and implemented multi-channel marketing programs for top-tier brands in membership, financial, insurance, and travel categories. Built and nurtured long-term client relationships, working closely with all levels of client staff. Managed nine account team direct reports, the director of strategic planning and a three-person NYC-based broadcast buying team on a shared-resource basis. Consistently exceeded year-over-year client and agency growth goals.Areas of Proven Performance:- Developed strategic business-building communication solutions that drove sustained growth- Led strategic ideation of results-producing creative across all digital and offline marketing channels - from creative brief to market implementation and results analysis- Cultivated and delivered quarterly competitive, market and industry trend analyses that fueled client product development and market expansion strategies- Managed delivery of data analytics and database marketing- Initiated team-building of cross-functional staff throughout the agency's network of offices to deliver specialized services for client marketing programs- Mentored and developed team of direct reports