Marleen Smith Email & Phone Number

Shoreview, Minnesota, United States

Project management support to marketing agency on various marketing initiatives to include higher education industry research and analysis; develop recommended branding, positioning and integrated market communication strategies. Supporting agency lead generation strategy development and execution.

St Paul, MN

Managing a seven-figure Charitable Gift Annuity Program including marketing of planned giving initiatives from development to implementation; executing administrative functions to include planned giving processing, reporting and data management. Responsible for managing scholarship and stewardship programs for planned giving, and implementing a new Estate.

St. Paul, MN

To provide professional staff support for grant seeking and foundation relations, planned giving and Bethel University Foundation.

St Paul, MN

Proactive and innovative leader who utilized my successful marketing background in the planning, program development and execution of each fundraising initiative – direct mail, email, web, events and the student Phonathon – resulting in presentation professionalism and maximum benefits each year.  Led all aspects of our annual Student Phonathon program.

Managed Annual Giving office  Led execution of all Parent Relations initiatives, Parent Orientation events, Parent Council development and leadership support as well as supporting Admission and Alumni events requiring Parent Relations involvement.

Executed all administrative duties to include calendaring and meeting coordination, meeting notes, general office correspondence, phone coverage and interaction with all levels of management, ordering office supplies, expense reports, securing vendor estimates & purchase orders processing invoices, ensuring vendor quality and hiring / managing student.

• Brand development, web site traffic growth, and advertising revenue. Led all marketing communication activities to landscape & irrigation contractors as well as multiple new markets including rental, construction and.

Led brand development, web site traffic growth, and advertising revenue.  Turned around the declining market share position of the Division’s most profitable category with $50 million in annual sales.

Led one of the most visible categories in the Division with annual sales of $65 million sold both directly to mass retailers and through 2-step distribution. Responsibilities include developing and implementing brand strategy, all product development initiatives, annual and 3-year business planning, marketing programs, promotional/advertising activities.

Managed territory sales of $25 million through independent manufacturers’ representatives with national account sales responsibilities to Target, Wal-Mart, Sam's Club and Home Depot.  Achieved sales growth of 20% - 35% each year at levels contributing to some of the Division's most profitable years.  Instrumental in the development of products, marketing.