Nicholas Smith Email & Phone Number

Singapore

Singapore

Singapore

Providing public relations, internal communications, copywriting, and consulting across the travel, tech, sports, financial services, and environmental sectors.▪ Work includes retainers covering internal, B2B, and B2C communications.

Singapore, Singapore

Singapore, Singapore

Pioneered the Google account’s APAC internal communication efforts, partnering with JLL and Google stakeholders.▪ Established key communications strategy for Google’s COVID-19 facilities response, including APAC regional facilities-management FAQ and communications templates that were adopted globally by Google. ▪ Created new ways to engage hourly employees and measurably address customer service challenges.

Singapore, Singapore

Led a talented team, establishing a new communications function during a period of merger and integration. ▪ Helped shape the newly combined organization by driving global strategic internal communications initiatives, including messaging and content development, leadership communications, cultural transformation programs, change management communications, and mapping channels and audiences.▪ Partnered with CEO, CFO, and CHRO to align internal editorial calendar to address business needs and support corporate communications and marketing.▪ Expanded organization’s storytelling capabilities; uncovered hidden success stories and inspired problem solving.▪ Planned and led events ranging from site-level employee celebrations through to live video feed intercontinental all-employee event engaging teams across all sites during countdown to “day one” of the merger.

Singapore, Singapore

Serving on the APJ leadership team and reporting to the VP for the region, I spearheaded regional communications to keep key target audiences engaged during our divestiture, acquisition, and integration process. ▪ Helped new APJ VP raise their internal profile and strengthen their leadership team camaraderie by establishing a robust internal communications function. ▪ Delivered measurable business results, including engaging a diverse, mobile, and remote sales team (for example, helping the APJ sales team consistently lead in SalesForce feature training, implementation, and usage).▪ Championed effective change communications to ensure business continuity and success both before and after the acquisition of HPE Software by Micro Focus (this included collaboration with Deloitte Consulting). ▪ Partnered with Chief of Staff around operational items, including driving QBR and weekly leadership meeting agenda items and tracking leadership team member’s action items.

Singapore, Singapore

Brought discipline and strategic perspective to regional internal communications, and elevated Intuit Asia MD’s leadership profile internally and externally. Highlights: ▪ Developed the region’s first internal communications strategy and roadmap, helping the team connect on a personal level to our business objectives. Highlights included an innovative employee-led social media driven marketing campaign. ▪ Secured Intuit Asia’s MD a FinTech Top 40 influencer ranking through regional PR and profile-building.

Singapore, Singapore

Built consensus among the franchise offices of Asia Pacific to deliver a united voice for WWF. With our regional key messages aligned, several of our offices across APAC saw their first-ever success at achieving worldwide media coverage.Highlights: ▪ Brokered an internal agreement between conflicting global and regional perspectives around palm oil, paving the way for WWF’s first SE Asia haze strategy and successful tri-sector engagement on the topic in Singapore. ▪ Led development of global messaging for Earth Hour 2014. This campaign reached 2.8B people and was awarded five prizes by Marketing Magazine including gold for ‘Best PR Campaign by an In-House Communications Team.’ ▪ Lectured on sustainability communications and crisis communications at Singapore Management University and the National University of Singapore, appeared as a guest speaker on Channel News Asia.

Singapore, Singapore

Demonstrated the importance of strategic employee engagement to the senior leadership team and positioned internal communications as a critical stakeholder in the development and execution of APJ corporate strategy.Highlights: ▪ Awarded Symantec’s highest employee accolade, the “Standing Ovation,” for transforming APJ leadership communications into a disciplined, relevant, and strategic source of employee updates and inspiration. ▪ Boosted relevance of internal communications by segmenting target audiences amongst 6,000 regional employees and focusing on specific messages and engagement channels to each group.

Beijing, China

Created and cascaded marketing assets to global ThinkPad sales teams and helped ensure that new product designs incorporated sales team feedback.Highlights: ▪ Partnered with senior leadership, engineers, and product designers to help secure internal funding and buy-in for new products including ThinkPad’s first tablet offering and ultra-premium executive laptop. ▪ Collaborated with Intel to leverage Market Development Funds (MDF) to create high-quality enablement materials.

Beijing, China

Led a team of five researchers to provide insights into the Chinese student --- a market worth AUD$18.5 billion to Australia at the time. Highlights: ▪ Informed Australian government policies through research and analysis into the Chinese education market. ▪ Raised profile of the Minister-Counsellor for China in Australia via a new internal communications framework.

Beijing, China

Drove revenue growth by strengthening client investment into regional campaigns and initiatives. Highlights: ▪ As the champion of Ogilvy’s media partnership with the World Economic Forum, led contractual arrangements and delivered over USD$500K worth of benefits and exclusive opportunities to select Ogilvy clients and leadership in 2007.▪ Developed internal communications strategy and messaging --- including crisis communications --- for clients such as Nokia and Adidas.

Beijing, China

Managed a team of eight editors who crafted, and finalised all of Ogilvy PR China’s English-language content. Highlights: ▪ Developed a new content editorial process that set new standards and best practices for the organisation.

Western Australia, Australia

Perth, Western Australia, Australia

Master'S Degree, Master Of Guidance And Counselling

Bachelor Of Laws, Intellectual Property Law, International Trade Law, Family Law

Activities and Societies: Blackstone Society

Bachelor Of Arts, Anthropology, Asian Studies

* Offered honors in both Asian Studies and Anthropology * Graduated with a distinction average