Patti Smith Email & Phone Number

Pompano Beach, Florida, US

Stylecraft is a manufacturing company which designs, engineers, markets and sells moderate to high-end professional Barber and Beauty products such as Clippers, Shavers, Trimmers, Hair Dryers, and Styling Tools. Stylecraft/Gamma+ was named 2nd Fastest Growing Manufacturing Company Nationwide by INC 5000 (2022). - Lead Product Management team- Manage.

Rochester, New York, US

• Responsible for developing new OEM business and ROI on Kodak’s industry-leading digital technology. Drive inkjet and EP sales into Asia Pacific Region.
• Lead team to generate top and bottom-line growth by instituting OEM business model
• Secured pipeline of OEM partners expanding inkjet into Packaging and Décor
• Develop new sales opportunities through lighthouse accounts
• Drive requirements for material science and technical development to bring ULTRASTREAM to market
• Lead product management and business development teams for Kodak digital solutions

Rochester, New York, US

Responsible for strategy and growth initiatives for Kodak's Enterprise Inkjet Systems Division. Scope includes product marketing, product development, strategy, partnerships, marketing communications, sales operations, and sales support to drive top and bottom line growth from current and future product portfolios. Employ a market-driven approach to assure.

Rochester, New York, US

• Responsible for cultivating partnerships, identifying market needs, and driving solutions to deliver profitable growth
• Provide leadership to Marketing functions including business development/OEM partnerships, product development, marketing communications, regional marketing, and analytics
• Spearhead development of multi-year strategy in close consultation with VP of R&D
• Drive best practices specifically in voice of customer, market data analysis, and financial modeling
• Lead the marketing effort for development of ULTRASTREAM (OEM partners & commercialization process)
• Manage existing and cultivate new OEM partnerships for accelerated growth and market share

Rochester, New York, US

Responsible for establishing the multi-year strategy and driving profitable growth for Kodak’s Enterprise Inkjet Systems Division (EISD). This role is accountable for identifying market opportunities, navigating through the competitive landscape for differentiation and sustainability, achieving financial goals, and fulfilling performance expectations set.

Rochester, New York, US

• Responsible for directing the WW Marketing organization to develop and implement a comprehensive strategic and tactical plan for profitable business growth
• Govern strategic planning process for multi-year Marketing plan to achieve business goals
• Lead both product and regional teams to develop annual commitment plans (full financial plans) grounded in key business drivers and market plans
• Devise and execute a rigorous end-to-end return on investment process to improve the Marketing contribution to the Sales funnel
• Serve on Marketing Analytics team to integrate CRM, lead generation, and customer analytics for seamless, reliable data to the businesses and regions
• Guide regions on best practices for Marketing plan of record; create alignment between Marketing and Finance on spending plans through collaborative Stakeholder reviews

Rochester, New York, US

• Responsible for developing Marketing network to drive improved return from Marketing spend worldwide
• Drove process definition and execution for improved ROI performance across global business operations
• Improved line-of-sight for WW Marketing plans to CMO; increased ability to benchmark and optimize mix
• Primary responsibility for reporting and analyzing performance on $400M global marketing budget
• Defined full faceted best practice processes associated with Marketing budget planning, tracking, and reporting in detail to execute repeatedly across WW Marketing network for improved business results

Rochester, New York, US

• Appointed to special assignment acting in capacity of VP Business Strategy for Asia to develop 4-year strategic financial and operational plan for Consumer and Commercial businesses for emerging and developed markets.
• Developed analytical process for characterizing market opportunities; prioritizing existing/adjacent categories
• Region is executing plan to achieve double-digit YOY CEFO improvement while managing top line growth

Rochester, New York, US

Responsible for executing a sustainable strategy to exploit EasyShare software as catalyst for growing Kodak’s digital business- Leadership responsibility for Product Marketing, User Interface Engineering, and Business Research - Responsible for EASYSHARE software - achieved and is sustaining leadership status with double-digit YOY revenue growth and.

Rochester, New York, US

Responsible for launching Kodak’s new business of manufactured optical display films into LCD flat panel market in Asia· Senior-level staff reporting to General Manager and serving on Business Decision Team· Drove strategic planning, business development, and market launch into Asia resulting in $20M operation in first year· Leadership role driving Policy.

Burlington, MA, US

• Responsible for new revenue generation
• Negotiated and secured 3-year agreement with Pittsburgh Steelers as the “Official Telecommunications Provider” in the new Heinz stadium, elevating brand image and supporting the organizations’ goal to expand.
• Sole responsibility for driving production of automated process for applying Early Termination Fees (ETF). Policy had existed without systematic application of fees. Automated process improved ETF revenue from $59K to.
• Managed cross-functional team of senior leaders to reduce Credits to clients in half annually by identifying process points of failure and instilling new policies and procedures. Initiative resulted in 54% improvement.

• Responsible for identifying and commercializing new products to expand business model and respond to changing market needs
• Recommended and managed start-up of Wireless business expanding company’s Landline and Data product offer as a result of changing market dynamics
• Negotiated relationship with Nextel Communications becoming Nextel’s only nationally authorized landline representative.
• P&L responsibility for multi-million dollar program became cash flow positive within first month; within 97% of projected revenue goal in first 3 months
• Developed numerous new voice and data service offerings including conference calling, technical service support, anti-virus software, storage and back-up, etc.
• Established rigorous commercialization process to track progress and fill pipeline of new product development

• P&L responsibility for market launches and growing share of data services to small- to medium-sized businesses
• Secured customer base and accelerated growth of market share by implementing new pricing strategy with bundled package of voice and data
• Implemented new pricing structure within 2 weeks of concept. Program resulted in 52% increase in revenue/order, 84% GP improvement; strong positioning for technical efficiencies

• Responsible for re-branding new acquisitions into Choice One brand; developing & instill brand guidelines
• Actively pursued new acquisitions and targeted customers to grow share from CLECs exiting market
• Rebranded all aspects of new business acquisitions from POS to facilities utilizing calculated approach to anticipate market response and avoid customer sensitivities
• Established and reinforced brand guidelines to grow brand equity to competitive level
• Negotiated partnerships with established brands thereby utilizing brand association to accelerate credibility

• Responsible for developing business plan and funding for start-up e-commerce site in early stage of dot com era
• Actively recruited as consultant to drive development of first-ever packaging portal business
• Assisted in development of business plan and successfully approached venture capitalists for funding
• Secured contract and managed strategic alliance with industry’s top professional society, Institute of Packaging Professionals. Endorsement lent significant credibility to organization
• Managed joint venture partner, Independent Publishing Company, industry’s leading publisher, for content, community, and sales support
• Created and implemented aggressive marketing campaigns; resulted in key vendor contracts from DuPont, Cryovac, Nabisco, Molson Canada, and 3M; drove surges in user registrations

• Responsible for supporting business development in Latin America and sustaining leadership position in US for industry leading film manufacturer for packaging industry
• Planned and managed multi-million MarCom budget contributing to organization’s most profitable years
• Constructed and delivered recommendation to Exxon Mobil Corporation for branding of Films division after merger with Exxon. Recommended strategy implemented
• Managed company’s first-ever marketing efforts in Latin America contributing to growth revenue