Patti Smith Email and Phone Number
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Full-faceted Business Development and Marketing professional with strong business and financial acumen. Proven, repeatable analytical approach to drive profitable revenue growth. MBA Marketing graduate with 20+ years of global experience in both Fortune 100 and start-ups. Keen appreciation for the balance between the rigor of process and the flexibility and responsiveness of an agile organization. Transferrable skill set that has transitioned across several high-tech B2B and B2C industries with rapid ability to contribute to business goals. Highly effective in a leadership position with end-to-end responsibility for developing a sound plan, creating focus, and driving a team to peak performance with full accountability. • Solid leader with demonstrated competencies in all major Marketing functions. Applies best practices in Marketing and Communications to profitably accelerate market growth. Passion for driving ROI• Proven accomplishments in high-tech industries including photo imaging, packaging, telecommunications, software, consumer electronics, and digital printing• Track record of successfully driving focus and delivering results in complex and dynamic environments• Data/results-driven approach provides basis for repeatable business growth; highly collaborative with Sales• Diverse experience in business leadership includes creating business models, raising venture capital funding, and organizational restructuring• Appointed as Top 50 employee worldwide to Kodak’s exclusive EDGE and GOLD programs• High-energy motivator and change agent with exceptionally high productivity• Excellent communication, organization, planning, and leadership skills• Numerous active recruitments and promotions underscore ability to exceed expectations
Stylecraft | Gamma+ Italia
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Director Of Product DevelopmentStylecraft | Gamma+ Italia Jul 2024 - PresentPompano Beach, Florida, UsStylecraft is a manufacturing company which designs, engineers, markets and sells moderate to high-end professional Barber and Beauty products such as Clippers, Shavers, Trimmers, Hair Dryers, and Styling Tools. Stylecraft/Gamma+ was named 2nd Fastest Growing Manufacturing Company Nationwide by INC 5000 (2022). - Lead Product Management team- Manage product development planning and projects from Ideation to Commercialization - Establish efficiencies by creating step-and-repeat processes to introduce over 100+ new products/year- Identify opportunities for differentiated market position- Collaborate with factories and cross-functional teams to build winning portfolio -
Ww, Vice President Business Development & Product Management, Interim Asia Pacific Sales DirectorEastman Kodak Company Apr 2020 - Mar 2024Rochester, New York, UsResponsible for developing new OEM business and ROI on Kodak’s industry-leading digital technology. Drive inkjet and EP sales into Asia Pacific Region.• Lead team to generate top and bottom-line growth by instituting OEM business model• Secured pipeline of OEM partners expanding inkjet into Packaging and Décor • Develop new sales opportunities through lighthouse accounts• Drive requirements for material science and technical development to bring ULTRASTREAM to market• Lead product management and business development teams for Kodak digital solutions• Drove “Shark Tank” process to rationalize Kodak’s R&D investment across the company• Oversee Asia-Pacific Sales organization as interim sales director• Drive best practices specifically in voice of customer, market data analysis, and financial modeling• Direct product development from ideation through commercialization -
Vice President, Ww Business Development & Marketing, InkjetEastman Kodak Company May 2017 - Apr 2020Rochester, New York, UsResponsible for strategy and growth initiatives for Kodak's Enterprise Inkjet Systems Division. Scope includes product marketing, product development, strategy, partnerships, marketing communications, sales operations, and sales support to drive top and bottom line growth from current and future product portfolios. Employ a market-driven approach to assure relevance from ideation to product development through revenue recognition. -
Ww Sr Director Commercial Inkjet Strategy & Partnerships, EisdEastman Kodak Company Apr 2015 - May 2017Rochester, New York, UsResponsible for cultivating partnerships, identifying market needs, and driving solutions to deliver profitable growth • Provide leadership to Marketing functions including business development/OEM partnerships, product development, marketing communications, regional marketing, and analytics• Spearhead development of multi-year strategy in close consultation with VP of R&D• Drive best practices specifically in voice of customer, market data analysis, and financial modeling• Lead the marketing effort for development of ULTRASTREAM (OEM partners & commercialization process)• Manage existing and cultivate new OEM partnerships for accelerated growth and market share -
Ww Director, Inkjet Strategic PlanningEastman Kodak Company Dec 2014 - May 2017Rochester, New York, UsResponsible for establishing the multi-year strategy and driving profitable growth for Kodak’s Enterprise Inkjet Systems Division (EISD). This role is accountable for identifying market opportunities, navigating through the competitive landscape for differentiation and sustainability, achieving financial goals, and fulfilling performance expectations set forth by the Leadership Team and Board of Directors. -
Ww Strategic Planning & Business Development DirectorEastman Kodak Company Nov 2012 - Dec 2014Rochester, New York, UsResponsible for directing the WW Marketing organization to develop and implement a comprehensive strategic and tactical plan for profitable business growth• Govern strategic planning process for multi-year Marketing plan to achieve business goals• Lead both product and regional teams to develop annual commitment plans (full financial plans) grounded in key business drivers and market plans• Devise and execute a rigorous end-to-end return on investment process to improve the Marketing contribution to the Sales funnel• Serve on Marketing Analytics team to integrate CRM, lead generation, and customer analytics for seamless, reliable data to the businesses and regions• Guide regions on best practices for Marketing plan of record; create alignment between Marketing and Finance on spending plans through collaborative Stakeholder reviews• Understand, monitor, and report on global multi-million dollar Marketing & Advertising spend• Direct and manage Branding for Commercial Imaging businesses• Devise and institute Marketing processes to the newly developed organization with improved operational efficiency• Advocate for the businesses and regions to seek alignment between Marketing and Finance and strive to balance the financial pressure without inhibiting the momentum of the business -
Global Marketing Operations - Chief Marketing OfficeEastman Kodak Company Jan 2010 - Nov 2012Rochester, New York, UsResponsible for developing Marketing network to drive improved return from Marketing spend worldwide• Drove process definition and execution for improved ROI performance across global business operations• Improved line-of-sight for WW Marketing plans to CMO; increased ability to benchmark and optimize mix• Primary responsibility for reporting and analyzing performance on $400M global marketing budget• Defined full faceted best practice processes associated with Marketing budget planning, tracking, and reporting in detail to execute repeatedly across WW Marketing network for improved business results -
Director, Strategic Planning & Marketing, Asia Pacific RegionEastman Kodak Company Jul 2011 - Oct 2011Rochester, New York, UsAppointed to special assignment acting in capacity of VP Business Strategy for Asia to develop 4-year strategic financial and operational plan for Consumer and Commercial businesses for emerging and developed markets in Asia Pacific Region.• Developed analytical process for characterizing market opportunities; prioritizing existing/adjacent categories• Region is executing plan to achieve double-digit YOY CEFO improvement while managing top line growth -
Ww Director Of Marketing, Software Center Of ExcellenceEastman Kodak Company Sep 2006 - Jan 2010Rochester, New York, UsResponsible for executing a sustainable strategy to exploit EasyShare software as catalyst for growing Kodak’s digital business- Leadership responsibility for Product Marketing, User Interface Engineering, and Business Research - Responsible for EASYSHARE software - achieved and is sustaining leadership status with double-digit YOY revenue growth and download activity; loyal global base of over 25M users- Drove integrated web application and desktop software experience- Expanded software business model to include (1) revenue generation from sales of software and (2) cross-sell of Kodak devices- Shared leader in driving vision and business modeling for revolutionary software experience - Instituted best practices including ROI analyses and data-based decision-making to focus resources on delivering business value and high customer satisfaction- Actively recruited to Director position within first 3 months - Prioritized team’s marketing efforts resulting in record-breaking download activity and 27% improvement in revenue YOY- Viewed as change agent to transform funding and business model for software -
Ww Marketing Manager, R&D Start-UpEastman Kodak Company Jan 2005 - Sep 2006Rochester, New York, UsResponsible for launching Kodak’s new business of manufactured optical display films into LCD flat panel market in Asia· Senior-level staff reporting to General Manager and serving on Business Decision Team· Drove strategic planning, business development, and market launch into Asia resulting in $20M operation in first year· Leadership role driving Policy Deployment, Monthly Operating Reports to executive leadership, Annual Strategic Review, and Business Reviews to broader organization -
Business Development ManagerChoice One Communications Nov 2003 - Dec 2004Burlington, Ma, UsResponsible for new revenue generation• Negotiated and secured 3-year agreement with Pittsburgh Steelers as the “Official Telecommunications Provider” in the new Heinz stadium, elevating brand image and supporting the organizations’ goal to expand penetration in Pittsburgh. Pittsburgh sales office developed to company’s top producing market• Sole responsibility for driving production of automated process for applying Early Termination Fees (ETF). Policy had existed without systematic application of fees. Automated process improved ETF revenue from $59K to $3.5 million annually (nearly 100% margin)• Managed cross-functional team of senior leaders to reduce Credits to clients in half annually by identifying process points of failure and instilling new policies and procedures. Initiative resulted in 54% improvement in Credits, sustained over subsequent years -
Product Development ManagerChoice One Communicaions Oct 2002 - Nov 2003Responsible for identifying and commercializing new products to expand business model and respond to changing market needs• Recommended and managed start-up of Wireless business expanding company’s Landline and Data product offer as a result of changing market dynamics• Negotiated relationship with Nextel Communications becoming Nextel’s only nationally authorized landline representative. • P&L responsibility for multi-million dollar program became cash flow positive within first month; within 97% of projected revenue goal in first 3 months• Developed numerous new voice and data service offerings including conference calling, technical service support, anti-virus software, storage and back-up, etc.• Established rigorous commercialization process to track progress and fill pipeline of new product development
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Product Manager, Data ServicesChoice One Communications Feb 2002 - Oct 2002P&L responsibility for market launches and growing share of data services to small- to medium-sized businesses• Secured customer base and accelerated growth of market share by implementing new pricing strategy with bundled package of voice and data• Implemented new pricing structure within 2 weeks of concept. Program resulted in 52% increase in revenue/order, 84% GP improvement; strong positioning for technical efficiencies
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Brand Manager, New AcquisitionsChoice One Communications Mar 2001 - Mar 2002Responsible for re-branding new acquisitions into Choice One brand; developing & instill brand guidelines• Actively pursued new acquisitions and targeted customers to grow share from CLECs exiting market• Rebranded all aspects of new business acquisitions from POS to facilities utilizing calculated approach to anticipate market response and avoid customer sensitivities• Established and reinforced brand guidelines to grow brand equity to competitive level• Negotiated partnerships with established brands thereby utilizing brand association to accelerate credibility
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Vice President, MarketingTechtrader/Packaginginsider.Com 2000 - 2001Responsible for developing business plan and funding for start-up e-commerce site in early stage of dot com era• Actively recruited as consultant to drive development of first-ever packaging portal business• Assisted in development of business plan and successfully approached venture capitalists for funding• Secured contract and managed strategic alliance with industry’s top professional society, Institute of Packaging Professionals. Endorsement lent significant credibility to organization• Managed joint venture partner, Independent Publishing Company, industry’s leading publisher, for content, community, and sales support• Created and implemented aggressive marketing campaigns; resulted in key vendor contracts from DuPont, Cryovac, Nabisco, Molson Canada, and 3M; drove surges in user registrations
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Marketing Communications ManagerExxonmobil 1995 - 2000Responsible for supporting business development in Latin America and sustaining leadership position in US for industry leading film manufacturer for packaging industry• Planned and managed multi-million MarCom budget contributing to organization’s most profitable years• Constructed and delivered recommendation to Exxon Mobil Corporation for branding of Films division after merger with Exxon. Recommended strategy implemented• Managed company’s first-ever marketing efforts in Latin America contributing to growth revenue
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Account ManagementBuck And Pulleyn 1994 - 1995
Patti Smith Skills
Patti Smith Education Details
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Rochester Institute Of TechnologyMarketing
Frequently Asked Questions about Patti Smith
What company does Patti Smith work for?
Patti Smith works for Stylecraft | Gamma+ Italia
What is Patti Smith's role at the current company?
Patti Smith's current role is Director of Product Development at Stylecraft, Barber & Beauty Appliances.
What is Patti Smith's email address?
Patti Smith's email address is pa****@****dak.com
What is Patti Smith's direct phone number?
Patti Smith's direct phone number is +158572*****
What schools did Patti Smith attend?
Patti Smith attended Rochester Institute Of Technology.
What skills is Patti Smith known for?
Patti Smith has skills like Product Marketing, Cross Functional Team Leadership, Product Development, Strategy, Strategic Planning, Competitive Analysis, Business Development, Product Management, Marketing Management, B2b, Integrated Marketing, New Business Development.
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