Penney Smith Email & Phone Number

Finksburg, Md, Us

Finksburg, Md, Us

Finksburg, Maryland, United States

Finksburg

•Manage front office staff•Manage customer relations•Plan and execute social media strategy•Assist in the development and implementation of retention and acquisition marketing programs•Manage accounting software

•Supervise all aspects of the client’s marketing business including strategies, tactics, budgets, contracts, estimates, schedules and ROI•Map short and long-term marketing strategies and plans•Direct account team members to manage numerous integrated marketing projects at once, in line with overall strategy•Grow agency business through new initiatives with current clients•Provide strategic leadership•Spearhead integrated marketing campaigns•Manage multiple projects simultaneously from strategy development through production•Work in a variety of medium including digital/interactive, direct response/direct mail, collateral, in-store point of purchase, radio•Work closely with the media department to determine strategic direction for media plans•Worked on national, multi-unit accounts•Analyze current marketplace and competitors to improve marketing communication•Create strategically focused creative brief documents•Evaluate that creative is on strategy

•Oversee the creation of and verify the accuracy of data reports•Advise clients on data strategy for optimum results•Assure quality of final data output

•Develop strategic approaches and positioning for each initiative•Oversaw completion of marketing pieces from inception to delivery including production•Worked in a variety of media including direct mail and website design•Develop schedules to ensure project completion by desired date•Develop routing processes and procedures to ensure efficient and accurate workflow

Handled front desk reposibilities as well as assisted Account Executives with client work and media department with basic media assistance