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I joined this 500-employee, technology-focused recruitment firm with 16 offices to lead both marketing and information technology functions while reporting to the CEO. I oversee all aspects of marketing, IT, the corporate help desk, the IT PMO, and a 30+-partner hybrid collaborative to encourage innovation, drive production, and reduce waste. MARKETING RESULTS:► Contributed to 207%+ corporate growth since 2010 by delivering $20M+ in new revenue annually.► Ideated a multiyear roadmap and martech strategy that delivered 954% growth in B2B client leads and 897% growth in B2C candidate leads. ► Delivered 96% audience growth across multichannel content platforms; social media, digital ads, PR, and content marketing (600+ recruiter advice blog posts, videos, white papers, and industry reports).IT RESULTS:► Launched an IT project management office (PMO) in 2019.► Launched a new SaaS CRM platform in 2018 after overseeing the end-to-end design, back-office systems integration, data migration, and training.

In 2006, I was recruited back to Siemens to improve their market leadership and customer engagement for their $1.9B pipeline across the US. During this time, I overhauled their marketing and lead generation strategy, rebuilt content and communications programs, and spearheaded their account planning and opportunity management methodology for a more than 50-person sales team. DELIVERED RESULTS:► Drove $85M in pipeline revenue by developing a marketing framework to increase early-stage pipeline 86% and generate 820% growth in “sales ready” leads. ► Achieved 12% revenue growth by delivering multiplatform content to expand the online presence and digital marketing reach.► Earned the President’s Award for building cohesion and trust between marketing and sales teams, balancing competing goals and team strategies, and fostering collaborative work environment.► Increased positive media coverage by 650% after launching PR program and a communication strategy for planned and crisis events.► Reduced expenses on external partners by 20% and improved marketing output.

I was initially recruited to SAP to launch marketing and sales operations and infrastructure for their new ERP professional services and solutions business unit. During this time, I created business development and lead generation strategies for their new Application Management Services and Hosting services that incorporated new-deal engagement, lead sourcing, win-loss reviews, customer analytics, and a CRM system. I also led change management and integration for three acquisitions, merging SAP’s first-ever SaaS solutions into their established operating matrix and perpetual license organization. (Frictionless, Triversity, and Khimetrics)DELIVERED RESULTS:► Led a cross-functional team to design replicable preconfigured hosting solutions. This streamlined deployment and improved client engagement while reducing delivery costs by 23%.► Authored a technical training manual and directed sales coaching to improve solution knowledge and customer communication.

After growing sales for professional services, I was promoted to turnaround the underperforming SAP consulting, applications, and hosting portfolios. During this time, I launched a new CRM, implemented data analytics, and created new go-to-market strategies to drive lead generation, improve conversion, and increase sales. DELIVERED RESULTS:► Improved identification and qualification-stage pipelines by 240%+ by rebranding the portfolio and launching a sales lead conversion program. ► Increased solutions opportunities by 35% and profit margins by up to 9% per practice after implementing a systematic sales methodology.► Spearheaded the integration of BBC Technologies into the US operations, streamlining workflows while delivering $25M annual revenue.

I joined Siemens to increase sales for their professional services division that provided IT outsourcing, consulting, and applications management services. DELIVERED RESULTS:► Delivered 110%+ to quota, earning 90% of total business through new accounts and generating $13.9M+ in revenue as a Top Producer in Y1.

∙ Delivered $9.1M in new multiyear contracts by identifying, negotiating, and closing new accounts. ∙ Exceeded sales goal by 400%+ and ranked #1 sales producer companywide in Y1. ∙ Directed Southeast region sales team in achieving 220%+ to goal, collectively.