Selina Smith Email & Phone Number

New Jersey, United States

Over 20 years of experience in luxury retail with an emphasis on selling culture and customer relations. Skilled in training team members to provide an exceptional and quality shopping experience to gain new business and customer loyalty.

Greater New York City Area

•Motivated team member and was a transformational leader of the floor.•Trained and guided staff on styling, selling and customer service skills, motivating staff to implement an extraordinary customer service experience for our clientele. •Achieved positive comp growth in core categories by focusing on visual and operational excellence. •Achieved targeted increase in frequency of client visits through direct client outreach.•Improved retention by investing in our employees on-boarding and overall development. •Held team accountable to high standards of excellence.•Cultivated new ideas to help improve sales.•Generated client dollars from existing and new client relationships by demonstrating strong selling skills and extensive storytelling and product knowledge. •Achieved daily outreach and event opportunities by hosting in store and zoom events.

2 Broadway New York

•Executed the visual presentation of the store layouts, window presentations and mannequin wardrobing to maximize sales and cater to our clientele.•Managed client services and outreach events and hiring of staff.•Managed a team of stylists and stock support of 15 employees.•Created monthly events for customers.•Managed the social media of the store to campaign new arrivals, store events, latest styles and sales.•Effectively raised the conversion rate by 110% since hire date by training associates on styling and customer service and executing visual excellence.•Effectively raised the dollars per transaction and units per transactions by 65% by training associates to complete the look when styling our customers and being involved in the process.•Manage shipments, inventory, receivers and transfers to minimize loss.

Greater New York City Area

•Travel to discuss company planning in yearly conferences with national officers, executives, fashion designers, and buyers.•Attend brand’s runway displays during applicable Mercedes-Benz New York Fashion Weeks.•Identify company’s competitors and how to target selected clientele with bebe brand.•Ongoing communication with district, regional, and corporate managers for better store and company growth.•Long-term, dedicated leadership skills, using rotation area of responsibility to cover each retail department from logistics and administration, inventory, sales, and customer service as a focal point.•Maintain store scheduling for managers, support staff, and stylists for regular business hours and product vision design.•Hire and preside over managers, stylists, and support staff for a team of roughly 20 employees.•Recruit only world-class talent, molding staff to represent company’s brand on a personal level for clients.•Conduct interviews and onboarding process for incoming employees.•Train associates with wardrobing and sales, while also monitoring presentation and attire of staff to better sell the bebe brand.•Guide the store for continuous increase in sales, with each division receiving quarterly notices for constant growth.•Manage stylists’ client books in order to deliver a personable shopping experience for each customer’s needs based upon interests, personal style, exact sizes, and shopping history.•Ensure stylists’ progression, each selling around $400/hour in order to commission between $25-$40 in an hourly wage.•Monitored multiple product shipments throughout the week, instructing staff to on processing inventory logistics and placement.•Placed orders for store and administrative supplies – from cleaning material to bags, wrapping paper – to ensure a polished store front for both clients and staff.

Greater New York City Area

•Uplifted high-volume stores into larger revenue brackets with aggressive sales approach, bringing one bebe location from a $3M/year store to $4M in sales.•Held status as the #2 Stylist in the company, the only associate placed in the Chairman’s Club.•Sold more than 60% of home store’s total sales on a weekly basis.•Sold $1.3-$1.5M per year in sales.•Attained a million-dollar clientele book, consisting of over 200 clients.•Maintained relationships with clients, understanding their personal styles and aspired looks in order to create individual wardrobes.•Served as floor shift supervisor, managed fellow sales associates and support staff.•Assisted in strategizing quarterly store events, proposing décor, music, appetizers for clients.•Participated in weekly meetings with company’s top sellers to incorporate better team environments and employee bonding.

Greater New York City Area

• Served as lead administrative assistant for 8 attorneys in litigation, commercial law, and further areas of representation• Prepared and delivered reports with assistance of copying, faxing, scanning, document binding and organization, and e-mailing to incoming clients and guests• Presided over data entry and document control• Modify and edit client correspondence for proper grammar usage and revisions• Answered phones and directed calls• Organized calendars and meetings