Sheri Smith is a Senior Vice President, Brand and B2B Acquisition at Carson Group. She possess expertise in marketing strategy, lead generation, marketing, email marketing, direct marketing and 39 more skills. Colleagues describe her as "Sheri worked with me building growth programs at United Capital. In the Omni-channel world, having the right process is as important as the right marketing pitch. We dubbed Sheri’s approach as “Smarketology” - sales, marketing, and technology coming together in a system as well as a functional partnership. Sheri is a strategic leader of teams, a problem solver and has incredible work ethic. Plus she’s a great human being whom I deeply respect.", "Sheri is a phenomenal marketing leader with a big picture mentality. She has the ability to see beyond her team or department into other areas of an organization to cohesively bring a project or strategic initiative to reality as seamlessly as possible. Her demeanor and supportive leadership style promote individual, team and overall organizational success. While at United Capital with Sheri, her in-depth knowledge of marketing and marketing strategy made her the go-to individual organization-wide for recommendations, insights and best practices. It was a pleasure working for Sheri and she would be an invaluable marketing asset to any organization.", and "I've had the privilege of working with Sheri at United Capital for four years. In that time, Sheri has built and scaled the entire growth platform, executed numerous pilot programs, developed measurement for the department, and executed end-to-end. To say she was an exceptional generalist from strategy to results, from top to bottom, from idea to established enterprise product, would be an understatement. Not only has she consistently delivered, she is hands-down the best manager I have ever had. She has always made time for me, made sure I'm on the right path to succeed, removed obstacles when I've raised red flags, and cared to encourage the professional development of her team. Her effectiveness in seeing the big picture coupled with the ability to mobilize the unit and refine for optimal performance is unparalleled. I would gladly follow Sheri to any company."