Over the past 28 years, my professional career has focused upon the founding and development of various business enterprises, consulting with Fortune 500 companies and working within the advertising, marketing and entertainment industries on multiple levels. I have been directly involved in the production of thousands of new media projects, social media campaigns, live events, promotional campaigns, works of art & design, musical compositions, film projects, digital and interactive software applications. I have traveled to over 50 countries and have lived on four continents for both work and pleasure. I bring unmatched expert knowledge and extensive global insight to each project and production. Current Focus: In recent years I have work with a variety of the world's leading tobacco brands increasing their market share, brand visibility and assisting in product development specifically for FMC, ENDS and MMC. Highlights: - Developed a proven strategy and software suite to execute large-scale trade marketing, retailer marketing, and consumer engagement programs.- Developed a variety of tobacco products, smoking products, flavors SKUs and packaging types for various brands resulting in sales of millions of units.-Provided marketing strategy, insights, and software consultancy to industry-leading companies such as R.J. Reynolds Tobacco and ITG Brands. - Achieved unparalleled knowledge about the complexities of the tobacco industry, FDA compliance, marketing, and product development in my work for multiple leading brands.-Overseeing sourcing, manufacturing, and production of tobacco products in foreign countries has enabled me to gain a deeper understanding of the product development lifecycles.Specialties: Successful execution of big ideas for emerging organizations and large brands. Hands-on new media production on all levels, software development, market research, and insights. Product development and manufacturing for MMC, ENDS, CBD, HEMP, and FMC.
Listed skills include Creative Direction, Online Marketing, Digital Media, Advertising, and 46 others.