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Over the past 28 years, my professional career has focused upon the founding and development of various business enterprises, consulting with Fortune 500 companies and working within the advertising, marketing and entertainment industries on multiple levels. I have been directly involved in the production of thousands of new media projects, social media campaigns, live events, promotional campaigns, works of art & design, musical compositions, film projects, digital and interactive software applications. I have traveled to over 50 countries and have lived on four continents for both work and pleasure. I bring unmatched expert knowledge and extensive global insight to each project and production. Current Focus: In recent years I have work with a variety of the world's leading tobacco brands increasing their market share, brand visibility and assisting in product development specifically for FMC, ENDS and MMC. Highlights: - Developed a proven strategy and software suite to execute large-scale trade marketing, retailer marketing, and consumer engagement programs.- Developed a variety of tobacco products, smoking products, flavors SKUs and packaging types for various brands resulting in sales of millions of units.-Provided marketing strategy, insights, and software consultancy to industry-leading companies such as R.J. Reynolds Tobacco and ITG Brands. - Achieved unparalleled knowledge about the complexities of the tobacco industry, FDA compliance, marketing, and product development in my work for multiple leading brands.-Overseeing sourcing, manufacturing, and production of tobacco products in foreign countries has enabled me to gain a deeper understanding of the product development lifecycles.Specialties: Successful execution of big ideas for emerging organizations and large brands. Hands-on new media production on all levels, software development, market research, and insights. Product development and manufacturing for MMC, ENDS, CBD, HEMP, and FMC.
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FounderPrerolldistro.Com Oct 2023 - PresentFounder and Director of operations at PrerollDistro.com, a leading supplier and manufacturer of compliant smoking products including smokable cones, tubes, rolling paper, hemp wraps, filter tips, flavor, aroma, botanical terpenes, and hemp-derived products.
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Founder, Product DeveloperMaster Cones Jan 2020 - PresentMaster Cones and ExpBrands manufactures truly innovative smoking products of various types. We've leveraged years of experience in traditional tobacco, cigar, and smoking products to create our very own factory in SE Asia where we manufacture truly unique smoking products of all kinds. Our products are an all-natural and eco-friendly alternative to traditional smoking accessories such and paper and tobacco blunt-type cigars. We use all-natural, tobacco-free & nicotine-free materials including; hemp, green leaf, corn by-product, and banana leaf to name a few. Our aim is to disrupt the traditional blunt, MMC, and cigarette smoking paper industry. See our website and product images mastercones.com
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Senior Brand Strategist, PartnerExpbrand Marketing Agency Aug 2015 - PresentA creative professional with two decades of executive experience within the advertising, tech, marketing and production arenas. A so-called growth hacker that brings a tremendous amount of experience, innovative strategies, and outstanding execution capabilities to global brands and agencies. I'm an expert at leveraging technology, media and strategic messaging across multiple touch-points to deliver impressive results for category leading brands and organizations. - Expert tobacco industry knowlege specifically focused in MMC ranging from consumer engagement, insights, market research, retailer/trade marketing and product development.- Strong Understanding of international markets with experience working globally with top brands and category leading organizations across four continents.- Expert knowledge in developing software expressly to manage, track and execute market research, consumer engagement and retail marketing/buy-down programs.- Nearly two decades of marketing and advertising experience working with top brands in Automotive, Entertainment, Consumer Electronics, Spirits and Tobacco. - Strong Creative Director, Developer and Designer that brings years of hands-on experience with ability to execute end-to-end—from client engagement to execution.- Deep understanding and ability to execute digital marketing, community growth, audience development and brand messaging programs across multiple media channels. - Produced content for major brands utilized in various social media channels such as Facebook, Snapchat, Instagram and corporate brand web properties.
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New Media And Business ConsultantContract Consultant Oct 2008 - PresentI work for a variety of firms and global brands as a strategist, producer, developer, creative director and business consultant. I am currently working in Consumer Engagement, where I'm developing innovative software, strategies, and dynamic programs for global brands including category-leading tobacco, spirits and beverage brands. I contribute decades of top brand and agency experience, coupled with a deep knowledge of software and new media to assist my clients with experiential, digital and social media outreach.
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Executive Producer, Director, WriterExplorable Films May 2013 - Aug 2016Explorable*Films is a creative motion picture company producing compelling docu-reality, documentary, digital media and branded film works. To create captivating, unpredictable, polished productions which sidestep the typical. Always exciting. Always engaging. Always different. Always new. I work with the team at Explorable*Films’ and work hands-on with exceptionally skilled professionals possessing the directorial, editorial, and photographic prowess to create vivid, unforgettable visual and narrative experiences that command attention – and bring viewers back for more. Our team has decades of experience producing outstanding film and digital media for virtually all platforms. A lean and mean production methodology enables us to go anywhere, shoot anything, and bring the story home. see: http://explorable.tv
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Creative Director/Director/ProducerTechnology Productions Inc Sep 1996 - Jan 2012A creative services, marketing and production firm located in Detroit, Michigan which provides its clients and partners with a wide variety of top tier services, ranging from brand development to marketing consulting and event production. As the firm’s founder, I established longstanding relationships with clients, partners and vendors globally. TPI’s clients included companies such as General Motors, Molson, Daimler Chrysler, Nintendo and Red Bull. In the course of my work with TPI I designed and built literally hundreds of pieces of work— primarily digital, print, web, interactive and motion video/film projects.
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President/Partner /Developer/DesignerNaviciti Jan 2005 - Nov 2011An award-winning Detroit-based digital communications and interactive mapping firm providing custom software development services, custom cartographic services, electronic/digital signage solutions, information systems, out-of-home advertising, communication consulting services and proprietary application licensure. As the firm’s founder and President, my day-to-day functions include the formulation of company strategy; development of proprietary software and hardware systems; oversight of all development, marketing, design and other business operations; execution of contracts and other legal documents; representation of the firm in key public-facing capacities; and negotiations with clients, partners, and investors.
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Vp, Business DevelopmentJn Media Inc. Apr 2008 - Aug 2008JN Media was founded in 2000 with a small team dedicated to creating cutting edge productions for television and DVD. During my tenure, the company expanded its operations and services by incorporating the most talented professionals in the areas of web site development, graphic design, motion graphics, TV and DVD production, authoring, MySpace development and studio recording. Today JN Media has become a premier full service production company. Clients range from entertainment powerhouses such as MTV, both the company and its featured talent, to banking intuitions like First Private Bank. JN Media always delivered the most current, highly acclaimed products and services in a professional and timely manner, regardless of the specific client need.
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ConsultantCentro Fly May 2000 - Sep 2002Acted as a contract consultant to a multi-million dollar top tier nightclub and event venue in Midtown Manhattan. My duties consisted of assisting Centro-Fly in all marketing and advertising initiatives regionally and globally. Highlights of my tenure included creation of a revitalized brand presence, website creation and launch, special events promotions, public relations and charity fund raising.
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ConsultantSony Music Distribution Nov 2000 - Sep 2001Tokyo, JpServed as a contract consultant to Sony Music Distribution in providing technological consultation to technical support issues related to several Lotus-based proprietary applications (SRS, BDS, LIS, GRS) used globally by employees, partners and affiliates.
Tony Smith Skills
Tony Smith Education Details
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Frequently Asked Questions about Tony Smith
What company does Tony Smith work for?
Tony Smith works for Master Cones
What is Tony Smith's role at the current company?
Tony Smith's current role is Founder, Product Developer at PrerollDistro.com.
What is Tony Smith's email address?
Tony Smith's email address is ts****@****iti.com
What is Tony Smith's direct phone number?
Tony Smith's direct phone number is +132396*****
What schools did Tony Smith attend?
Tony Smith attended Bd.
What are some of Tony Smith's interests?
Tony Smith has interest in Production, New Technology, Economic Empowerment, Producing/producer, Marketing, Politics, Touring, Scripting, Science And Technology, Film Production.
What skills is Tony Smith known for?
Tony Smith has skills like Creative Direction, Online Marketing, Digital Media, Advertising, New Media, Social Media, Entertainment, Brand Development, Video Production, Graphic Design, Event Planning, Social Media Marketing.
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