William D. Smith Email & Phone Number

Greater Philadelphia Area

Responsible for creating and deploying email communications and coordinating email-marketing campaigns utilizing enterprise email marketing tools, as well as content management activities, creating email communications and coordinating email-marketing campaigns. Additional responsibilities include updates and maintenance of web sites of the Independence Blue Cross Family of Companies, including WordPress-based websites. Sets project schedules, tracks job progress, designs pages according to established standards, builds/modifies navigation, and obtains appropriate approvals.Other responsibilities include:Troubleshoot and analyze HTML/CSS bugs or errors that may arise from existing or previous versions of web content.Work with a project management system, including tracking approvals and checking on status of requests and new requests. Maintain integrity of graphic, style and functionality standards. Participate in peer/quality review process. Work with cross-functional teams within Creative Services to promote projects over various media platforms (print, social media, multimedia, AV, advertising).

Greater Philadelphia Area

Managed strategic direction and workflow for the implementation of marketing technology initiatives, campaign creation and tracking, and email marketing in accordance with branding and style guidelines.Supported email marketing campaign tool (Vuture) and its integration with the firm's CRM system (InterAction); guide system enhancements and upgrades; report analytics.Collaborated with IT liaison to ensure best practices for electronic communications to comply with spam regulations and filters.Developed and implement protocols, best practices, maintenance strategies, documentation procedures and other marketing technology processes.Trained marketing department colleagues and general users for e-marketing systems; author guides and reference resources.Collaborated with CRM administrator and web editor regarding the creation of tools and programs to advance the business development goals of the firm.

Responsibilities included layout, production and design functions of print collateral and electronic web publications for a large Philadelphia-based law firm. Additional responsibilities included: Managing printed collateral requests from attorneys and marketing managers; Created electronic and printed newsletters, advertisements, announcements, brochures and invitations; Brand identity and consistent usage implementation; Coordination of printing projects with service bureaus, and; Created and prepared various logos, images and publications for intranet and firm web site.

Ba, History

Mcsa, Microsoft Certified Systems Administrator

Extensive hands-on experience with Microsoft Certified Systems Administrator (MCSA) on Microsoft Windows 2003. Successfully manage.