Co-founder of UpSpring Co., a leading marketing and strategy consultancy that partners with businesses around the world to help them realize and maximize their full potential—whether they are startups, scaling companies, or enterprise brands.At UpSpring Co., we believe that marketing goes beyond visibility; it touches the very core of your brand—fostering meaningful connections with customers and employees while aligning firmly with your business goals for long-term success. We add value by turning underperforming strategies into clear, actionable plans that deliver results.We specialize in:Consulting: Providing deep insights into your brand, web, and marketing efforts to identify strengths and gaps.Strategy: Developing personalized, actionable roadmaps tailored to your business goals and growth stage.Implementation: Partnering with you to implement these plans, ensuring ongoing support for sustained growth.I lead a practical, data-driven team passionate about building customized strategies that drive meaningful change and growth. From brand development and market research to marketing optimization and digital transformation, we create working business solutions for any industry.Whether you're laying the foundation of your business, scaling it up, or refreshing a seasoned brand, we guide you confidently through the complexities of growth. Let’s connect if you’re looking to turn potential into performance and chart a course toward lasting success.

PPC Campaigns: Developed and executed data-driven PPC campaigns in the construction industry, increasing client visibility and lead generation by 45% ROI YOY.Sales and Marketing Funnels: Built comprehensive sales and marketing funnels for a high-end short term rental company, resulting in a 200% increase in bookings and revenue within 12-months.Capacity Optimization: Collaborated with a premier animal trainer to fully optimize rental space, facilitating the acquisition of a new facility and expanding operational capacity by 400%.Business Process Development: Created strategic business processes for a financial services client post-acquisition, enhancing market presence and operational efficiency.E-commerce Platform Development: Developed an e-commerce platform for a prominent gym, expanding their available revenue streams and a 30% increase in membership growth. Sales and Onboarding Process: Designed an AI-driven sales and onboarding process for an online education company, improving customer acquisition, reducing man power requirements, and vastly improving retention rates compared to industry standards. Strategic Advisory: Provided actionable strategic advice to emerging executives and their portfolios, driving business growth and development.AI-Driven Solutions: Implemented AI-driven solutions and marketing automation tools, enhancing campaign efficiency and effectiveness.CRM Systems Optimization: Utilized CRM systems like Salesforce, GHL, and HubSpot to optimize customer relationship management and streamline marketing processes.Marketing Assessments: Conducted comprehensive marketing assessments using SEMRush and Google Analytics, aligning brand messaging with performance metrics.Funnel Metrics Analysis: Analyzed funnel metrics to improve customer acquisition and retention, advising on strategies to reduce CAC and increase MRR.

Leading Relevant Property Solutions, I have focused on identifying and developing investment opportunities within the residential and commercial real estate markets. My key responsibilities include:Property Investment and Development: Managed investments and development of both residential and commercial properties, generating significant ROI.Network Expansion: Leveraged a robust network to connect investors with lucrative property opportunities.Project Management: Oversee projects, ensuring profitable outcomes and high investor satisfaction.

At Primal Question Coaching, I played a crucial role in driving revenue growth and enhancing customer satisfaction through:Empathy Sales Model: Developed a unique empathy sales model incorporating AI for real-time data access, sales pacing, and question generation, leading to record-breaking revenue.Prospect Matching: Skillfully matched prospects with suitable coaching programs, ensuring alignment with their needs and values.Customer Retention and Referrals: Implemented a robust prospecting and assessment process, resulting in high retention rates and strong referral networks.Financial Solutions: Introduced tailored payment structuring, enhancing program accessibility.Cross-Functional Collaboration: Facilitated interdepartmental collaboration, ensuring seamless integration of sales, marketing, and operations efforts.

At Amavara Skincare, I contributed to the company’s growth and market presence by:Strategic Partnerships: Assisted in establishing key partnerships with brands like Patagonia and industry influencers, enhancing brand visibility and credibility.Global Expansion: Played a role in developing the framework for global expansion, achieving a 25% increase in market reach.Regulatory Compliance: Navigated regulatory challenges related to endocrine-disrupting chemicals and post-consumer recycled products, advocating for industry updates.Business Growth: Drove business growth through innovative strategies and over 15 years of experience in manufacturing and consulting.

As Director of Global Business Development, I led initiatives that positioned Predator Warpaint as a market leader:Product Innovation: Finalized patented product designs and packaging, facilitating market penetration in consumer and military segments.Market Expansion: Expanded market reach through strategic connections with military and government organizations.Regulatory Success: Achieved product approval and implementation across federal and state governments, contributing to industry documentation and standards.Marketing and Sales Strategy: Developed key relationships with military training commands and national sales networks, promoting product adoption and brand awareness.Key Partnerships: Developed relationships with the National Organization for the Blind in a workforce investment program.

Throughout my tenure at Booz Allen Hamilton, I managed large-scale projects and collaborated with diverse clients, particularly in the defense sector. My contributions included:Global Labor Rightsizing & Radar Systems Migration: Led transformative initiatives for the US Army, optimizing operations and improving system efficiencies.Tactical Communications & Autonomous Vehicles: Directed program management for advanced communication systems and autonomous vehicles for the US Navy, ensuring project success and operational readiness.Strategic Consulting: Provided high-level consulting services, developing data-driven strategies that enhanced client operations and achieved key objectives.Data-Driven Insights: Utilized data analytics to inform strategic decisions, foster strong client relationships, and deliver impactful project outcomes.New Business Ventures: Identified growth opportunities, driving business development efforts that expanded the company's market presence and revenue streams.

At Northrop Grumman, I significantly contributed to the company’s financial systems and business development. My key roles and achievements include:Financial Systems & Controls: Spearheaded the development of SAP programs to integrate acquired assets, enhancing financial controls and reporting accuracy.Program & Project Leadership: Directed comprehensive program and project analyses, ensuring successful implementation and alignment with strategic goals.Rising Leaders Group: Recognized as a rising leader, I led initiatives in business development, securing new contracts and driving organizational growth. This lead to me developing a network for employee growth and development. ERP Integration: Managed the seamless onboarding of acquired assets into the ERP system, streamlining operations and ensuring financial integrity.Proposal Development: Led proposal writing efforts, crafting compelling business cases that secured new business opportunities and expanded market reach.