1) Established Marketing Excellence process across therapies to improve marketing efficiency by excelling in brand building and capability development.2) Co-created differentiated Marketing plans for Prioritized brands, supporting the marketing team to utilize strategic growth levers based on situational analysis & create impactful campaign.3) Change Management: Devised and deployed effective internal change management/communication strategies to set up a performance frontier & structure and processes for organisation wide adoption.

1) Portfolio: Conceptualized and executed a process for Portfolio Ideation, Selection, Review and Rationalization for Europe + International countries (Value of selected pipeline ~ $ 2 bn in 2020). 2) Streamlined Cost Improvement Selection process by identifying –whether it makes sense to execute CIP API in formulation by performing cost benefit analysis.3) Strategy: Delivered the “2024 plan for Injectable” encompassing market research, portfolio building, resource planning, and in licensing. (Revenue generation of ~ $ 1.2 bn by 2024 in small molecules.4) Identified key strategic/focus therapy areas for International Market and created an International 2020 wish list.5) Developed LDC Strategy plan proposed for a business experiment in LDC.

Worked closely with the COO of the company & assisted him to review initiatives and activities across R&D, Regulatory,Corporate Quality,IP,Project management,Strategy,Portfolio management,Marketing related areas of the BU. I used this opportunity to gain an understanding of the pharmaceutical industry/value chain,by interacting with senior management & working on various projects across these areas of the BU.

Worked as Management Intern during MBA tenure on 2 market research projects.1) Diabetes Web Portal for Doctors: To help develop suitable content for Diabetes Web portal designed by Sanofi Aventis, which will cater to the information needs of doctors.2) Retailer Tracking For Chronic Product Range of Company to map the sales growth & to develop the trend analysis.