Edwin Smits

Edwin Smits Email and Phone Number

Global Product Manager Horticulture LED solutions @ Signify
eindhoven, north brabant, netherlands
Edwin Smits's Location
Oss, North Brabant, Netherlands, Netherlands
Edwin Smits's Contact Details

Edwin Smits personal email

About Edwin Smits

Having a strong background in both managing technical innovative product propositions and working in highly commoditized product ranges. significant experience in gather market insights to create new meaningful propositions.And proven track record in executing product strategies in multiple markets which meet requirements of customer and demands of profitability and sustainability. Accustomed to work with multifunctional teams in international and complex environments, to build strategy, and translate this into action. Takes ownership, is customer and goal oriented, has strong communication skills and is pleasant to work with.Ambition to expand and strengthen product marketing skills and/or business development possibilities preferably in the field of growing energy consumption, renewable energy, energy saving solutions and digitalization of these markets. Building briges between customer requirements and technological possibilitiesSpecialties: Product ManagementProgram ManagementProject ManagementBusiness DevelopmentMarketing Management

Edwin Smits's Current Company Details
Signify

Signify

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Global Product Manager Horticulture LED solutions
eindhoven, north brabant, netherlands
Website:
signify.com
Employees:
7910
Edwin Smits Work Experience Details
  • Signify
    Global Product Manager Horticulture Led
    Signify Apr 2017 - Present
    Eindhoven Area, Netherlands
    As Product Manager heavily involved with the daily management and future product portfolio of LED systems for horticulture applications ....."Growth like never before". Product Manager for LED Greenhouse toplighting and interlighting solutions including the game changing 1-2-1 HPS replacement; LED toplighting compact, introduced per Sept 2019.
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  • Philips Lighting
    Sr. Product Manager
    Philips Lighting Jun 2015 - Apr 2017
    Eindhoven Area, Netherlands
    European Regional Product manager for LED spots (FMCG) in both Professional -Trade/Wholesale and Consumer (Food & DIY) channels (approx. 100MIO TO business). Defining and preparing new portfolio's for LED spots complying to ErP legislation for directional light as mandatory per Sept 2016. Business development and sales support to country product, marketing managers and key accounts. Market input towards development and logistics based in Shanghai headquarters.
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  • Philips Lighting
    Integral Project Manager Led
    Philips Lighting Mar 2013 - Jun 2015
    Eindhoven Area, Netherlands
    End to End Project Manager for development of new Electronic LED drivers & modules.Leading multidiscipline multicultural project teams, covering Hardware, Software, Industrialization, logistic and Market Introduction of new LED solutions. using PM-BOK as project management procedure
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  • Philips Lighting
    Sr Product Marketing Manager Led
    Philips Lighting Oct 2010 - Mar 2013
    Eindhoven Area, Netherlands
    Chair a multidisciplinary Global- Product Creation Team covering marketing, development, program/project management and purchasing. Together with this team I created a three year marketing strategy; including system roadmap, development funnel, global launch plan and portfolio maintenance plan. I defined first new value propositions for linear LED-modules, a High quality general LED-lighting system program. Therefor executed the prototype validation at key-users, translated outcome into input specifications for product development and created business cases justifying various project start-ups. I was the interface between project team and selected business-to-business customers for product documentation and design-in support gaining market insights.
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  • Philips Lighting
    Sr Product Marketing Manager
    Philips Lighting Apr 2009 - Oct 2010
    Eindhoven Area, Netherlands
    Responsible for the EMEA electronic fluorescent ballast program. In this function implemented a product re-positioning –as earlier developed in 2006-2008- into the European market. Repositioned the ballast portfolio with specific products for Philips-Trade and Philips-OEM-Project channel. I was giving strong attention on portfolio pruning and portfolio health in this mature phase of the Product-life-cycle.Focus area was the product support to sales managers and key-accounts in Central and Eastern Europe were conversion of electromagetical to electronical luminaires took place.
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  • Philips Lighting Electronics Asia-Pacific
    Business Development Manager
    Philips Lighting Electronics Asia-Pacific Mar 2008 - Apr 2009
    Shanghai City, China
    During my last expat year in China I set-up a marketing and support team for Lighting-Control systems. I prepared and executed the regional market introduction of various professional lighting control systems for commercial buildings. Goal was to sell solutions on top of components for the office and industrial market segments. I also took care for the necessary knowledge transfer within my own team and knowledge retention of my successor in view of my return to the Netherlands.
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  • Philips Lighting Electronics Asia-Pacific
    Regional Program Manager
    Philips Lighting Electronics Asia-Pacific Jan 2006 - Mar 2008
    Shanghai City, China
    Shanghai based, I chaired a regional product management group managing a successful product portfolio growth by product repositioning and market introduction of value engineered products for emerging and developed markets in Asia. Managed product portfolio, roadmap, translated market input into development specification, monitored financial key indicators, guided marketing communication and steered competition benchmark analysis one of the most important cost drivers determining a long term commodity strategy. Additional field of attention was the knowledge transfer in the field of Product Marketing.
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  • Philips Lighting Electronics Europe
    Regional Product Manager
    Philips Lighting Electronics Europe Oct 1998 - Dec 2005
    Eindhoven Area, Netherlands
    Managed a product portfolio “electronic dimmable fluorescent ballasts”. Focus was a vision development for digital controls; based on market survey, market trend and competition analysis. This enabling sales growth in Philips OEM channel captured in a 3yr product marketing plan. I introduced digital ballasts (DALI) for professional use and created new value propositions (ActiLume) and derived customer requirement specifications for development. Provided operational sales support such as limit pricing, product training for various new market introductions and market communication briefings.
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  • Philips Lighting Electronics Europe
    Component Engineer
    Philips Lighting Electronics Europe Sep 1995 - Oct 1998
    Oss, Netherlands
    Responsible for the technological release of magnetic components for new products, to create component leverage in a fast growing development organization. I was intermediary between the purchasing and development department and determined the supplier’s choices in close cooperation with purchasing.
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  • Philips Lighting Electronics Europe
    Technical Project Leader
    Philips Lighting Electronics Europe Aug 1994 - Sep 1995
    Oss, Netherlands
    Managed a technical project setting-up a production for six magnetic key components at a Philips subcontractor in Shanghai.
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  • Philips Lighting Electronics Europe
    Product Developer
    Philips Lighting Electronics Europe Jan 1987 - Aug 1994
    Oss, Netherlands
    I started my professional career at Philips as a product developer for the first generation electronic circuits for energy-saving lamps (Power electronics SMPS), including development support for production ramp-up.
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Edwin Smits Skills

Product Marketing Product Management Product Development Competitive Analysis Cross Functional Team Leadership B2b Strategic Partnerships Strategy Management Purchasing Product Launch Business Development Electronics Pricing Market Research Project Management Segmentation Program Management Crm Leadership Marketing Strategy Marketing Sales Management Marketing Communications Marketing Management International Business Coaching Business Strategy Sales Operations International Sales Key Account Management Market Analysis Go To Market Strategy Start Ups New Business Development Product Lifecycle Management

Frequently Asked Questions about Edwin Smits

What company does Edwin Smits work for?

Edwin Smits works for Signify

What is Edwin Smits's role at the current company?

Edwin Smits's current role is Global Product Manager Horticulture LED solutions.

What is Edwin Smits's email address?

Edwin Smits's email address is ed****@****ips.com

What skills is Edwin Smits known for?

Edwin Smits has skills like Product Marketing, Product Management, Product Development, Competitive Analysis, Cross Functional Team Leadership, B2b, Strategic Partnerships, Strategy, Management, Purchasing, Product Launch, Business Development.

Who are Edwin Smits's colleagues?

Edwin Smits's colleagues are Tejaswini S J, Yan Derek, Padmanava Gupta, Pratheek Kaushik, Paulo Navarez, Gurunath Chougule, Pragya Mishra.

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