Edwin Smits Email & Phone Number

Eindhoven Area, Netherlands

As Product Manager heavily involved with the daily management and future product portfolio of LED systems for horticulture applications....."Growth like never before". Product Manager for LED Greenhouse toplighting and interlighting solutions including the game changing 1-2-1 HPS replacement; LED toplighting compact, introduced per Sept 2019.

Eindhoven Area, Netherlands

European Regional Product manager for LED spots (FMCG) in both Professional -Trade/Wholesale and Consumer (Food & DIY) channels (approx. 100MIO TO business). Defining and preparing new portfolio's for LED spots complying to ErP legislation for directional light as mandatory per Sept 2016. Business development and sales support to country product, marketing.

Eindhoven Area, Netherlands

End to End Project Manager for development of new Electronic LED drivers & modules.Leading multidiscipline multicultural project teams, covering Hardware, Software, Industrialization, logistic and Market Introduction of new LED solutions. using PM-BOK as project management procedure

Eindhoven Area, Netherlands

Chair a multidisciplinary Global- Product Creation Team covering marketing, development, program/project management and purchasing. Together with this team I created a three year marketing strategy; including system roadmap, development funnel, global launch plan and portfolio maintenance plan. I defined first new value propositions for linear LED-modules.

Eindhoven Area, Netherlands

Responsible for the EMEA electronic fluorescent ballast program. In this function implemented a product re-positioning –as earlier developed in 2006-2008- into the European market. Repositioned the ballast portfolio with specific products for Philips-Trade and Philips-OEM-Project channel. I was giving strong attention on portfolio pruning and portfolio.

Shanghai City, China

During my last expat year in China I set-up a marketing and support team for Lighting-Control systems. I prepared and executed the regional market introduction of various professional lighting control systems for commercial buildings. Goal was to sell solutions on top of components for the office and industrial market segments. I also took care for the.

Shanghai City, China

Shanghai based, I chaired a regional product management group managing a successful product portfolio growth by product repositioning and market introduction of value engineered products for emerging and developed markets in Asia. Managed product portfolio, roadmap, translated market input into development specification, monitored financial key indicators.

Eindhoven Area, Netherlands

Managed a product portfolio “electronic dimmable fluorescent ballasts”. Focus was a vision development for digital controls; based on market survey, market trend and competition analysis. This enabling sales growth in Philips OEM channel captured in a 3yr product marketing plan. I introduced digital ballasts (DALI) for professional use and created new.

Oss, Netherlands

Responsible for the technological release of magnetic components for new products, to create component leverage in a fast growing development organization. I was intermediary between the purchasing and development department and determined the supplier’s choices in close cooperation with purchasing.

Oss, Netherlands

Managed a technical project setting-up a production for six magnetic key components at a Philips subcontractor in Shanghai.

Oss, Netherlands

I started my professional career at Philips as a product developer for the first generation electronic circuits for energy-saving lamps (Power electronics SMPS), including development support for production ramp-up.