Matthew Smith Email & Phone Number

Norcross, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

- Provide digital marketing solutions to the travel and tourism industry- Utilize my knowledge of digital marketing to work alongside businesses and organizations in the tourism industry to successfully reach their target audience and drive traffic to their destination.- Work closely with colleagues to build successful marketing campaigns that are custom fitted to each client- Build lasting relationships with clients and work alongside them to continue and optimize their marketing campaigns

Responsible for Discover DeKalb’s entire digital footprint. Currently handle all web design/maintenance, on-page and technical SEO development, copywriting, social media accounts and maintain 2 blogs. Rebranded an established a tourism food blog and developed its own website and standalone brand. Coordinate & maintain highly successful PPC campaigns, Lat/Long targeted ads, sponsored content, and run of site ads on regional websites. Design & create ad copy for print ads in regional and national publications. Lead member on creation of 68 page award-winning Destination Guide that showcases DeKalb County as a tourist destination.

Marietta, Ga

Created and implemented successful SEO strategies to increase organic rank on Google, increase traffic, and decrease bounce rate. Researched and created keyword strategies for SEO development. Wrote creative, engaging copy for client's websites, print material, and social media outlets. Researched, wrote and managed blogs, articles, and web content using Wordpress, Joomla, and Bigcommerce. Created eye-catching PowerPoint and Keynote presentations for clients attending large events including the 2012 Dubai Air Show. Assisted with internal clerical work and organization to ensure consistent workflow.

Waleska, Ga

Wrote, executed, and tracked biweekly email marketing campaigns to over 3,000 prospective students to increase student enrollment. Created and used social media outlets to communicate and engage with incoming freshmen. Responsible for day-to-day clerical work and maintaining current data entries. Traveled to several college fairs to promote and answer questions about Reinhardt University.

Chosen by professors from over 200 marketing students to represent Liberty University on AMA Case Competition Team. Developed a 40 page marketing plan including integrated communication campaigns, web design, branding, and logo for UNICEF's Tap Project. Won 2nd place at national competition out of 48 entries across the country. Awarded UNICEF's Achieving Zero Award for best overall marketing plan in the competition.

Chattanooga, Tennessee Area

Wrote and edited articles for bimonthly magazine. Conducted in-depth market research of regional practitioners associated with Memorial Hospital for management. Researched and provided analysis for upcoming loyalty programs. Created professional PowerPoint presentations on affinity programs and incoming doctors for upper management.