Spencer Kaplan Email & Phone Number

Denver, CO, US

New York, NY, US

Reporting to the President and Founder of the firm as I lead a robust team working on strategic branding and creative communication initiatives for clients across multiple verticals. Currently, I am helping my clients reposition, differentiate, clearly articulate, or develop a vision for the future of their business.Starfish is a strategically driven.

New York, NY, US

New York, New York, US

• Global Brand Strategy – Involved in the conceptualization, development and implementation of the first global brand strategy for BHP, one of the world’s largest natural resource companies, reaching North American.
• Client Management – Involved in all phases of brand/client interaction—from market research to pitch decks to campaign development and execution. Held direct client responsibility for People’s United Bank, a northeast.
• Multi-Channel Program Development – Strategy and media execution across multiple channels: print, OOH, TV, direct mail, social, and digital, which resulted in increased brand awareness for clients inside and outside.
• Market Research – Conducted competitive research for People’s United Bank, BHP, Assured Guaranty and new business prospects. Specifically conducted extensive competitive market research on 20 retail banks, synthesizing.

• Client Management – Held primary client responsibility for Flonase Allergy Relief, a GSK Consumer Health brand, guiding a team of 10 in developing strategies and overseeing brand-marketing activities.
• Digital Partnership Lead – Oversaw strategic partnerships with MLB, Innovid, Meredith, PopSugar, The Weather Channel, Pandora, WebMD, IBM Watson, Amazon, Under Armour, Univision and YouTube helping to drive brand.
• Online Video Strategy – Developed strategies for standard pre-roll, branded content series, testimonials, and FAQs with varied messaging and business objectives.
• Email Program Management – Managed Flonase monthly email program with routine promotion of products, savings, activations, and seasonal content. Involved in the development of a strategic framework for a new Flonase.
• Annual Brand Planning – Participated in developing strategic goals toward an increase in clients’ category market share.

• Client Management – Held day-to-day client and project management responsibility for multiple GSK consumer brands including Flonase and Theraflu.
• Digital Campaign Lead – Helped develop and execute the initial 2015 go-to-market strategy for Flonase, resulting in 5% U.S. household penetration, 82% repeat purchase, and $294 million in initial sales. Oversaw.
• National Product Launch – Assisted in the digital launch of a national product line extension for the Theraflu Cold & Flu brand, increasing overall market share.
• Digital Content Development – Oversaw the creation of rich media units, branded content, and standard ROS creative to fulfill annual media buys. Worked internally to develop 80+ elements of digital content per year.

• Reported directly to the Chief Executive Officer.
• Assisted with compliance filings and due diligence reports for account deposits and stock purchases.
• Researched potential fixed interest investment options to help achieve the firm’s strategic investment objectives.
• Gained experience in and understanding of the sell-side of the financial industry.

• Worked for and reported directly to the president while leading a campaign for The Cabletelevision Advertising Bureau to convey messaging about more effective political ad spending during the 2014 mid-term elections.
• Conducted research and closely analyzed 30+ political races during the 2014 mid-term election cycle while learning about designated marketing areas, how Cable advertising is bought and sold, and how to effectively.
• Compiled, wrote and presented my election research findings to the CEO and VP of The Cabletelevision Advertising Bureau.