Developing strategies to help users find inspiration and ways to better engage with Photoshop and other Creative Cloud applications, elevating product experiences to bring inspiration to all users.

Developing strategies to help users find inspiration and ways to better engage with Photoshop and other Creative Cloud applications, from campaigns to in-product experiences.

Helped lead the go-to-market strategy for Marketo. Kept a pulse on the commercial business by leading win-loss analysis and programs, sales feedback programs, competitive intelligence, and market/industry/buyer research in order to develop sales plays, messaging, collateral, and enablement.

Implemented first-time account-based-marketing strategy; identified target accounts, launched ABM campaigns from ideation to release, trained on ABM best practices and analyzed ABM success.

Recruited to test and select new marketing channels that would help Workable acquire new high growth customers. I also implemented a new marketing automation platform, developed marketing to sales lead handoff process, and liaised with the product team to launch a new product. This product launch included setting up a new lead score, developing buyer personas, and content for each including; landing pages, ad copy, drip campaigns, and sales enablement materials.

Managed multi-channel integrated marketing campaigns from conception to creation, and promotion, while constantly reporting and reviewing to optimize future campaigns. With a blend of demand generation, digital and account based marketing. I help move leads through the buyers journey.

This role was created for me to operationalize and optimize business analysis into programs & initiatives to drive inside demand, accelerate pipeline, conversion, and develop business strategy. I worked cross functionally to maintain a feedback loop between marketing, sales, and our business analysis team. I also took on special projects to facilitate revenue growth, assist with internal process and programs surrounding a product launch. I was tasked with sales enablement, training, and sales/marketing campaigns.

Managed a team of four inside sales representatives helping them to understand their customer's needs, help to implement the correct solution and facilitate growth within their accounts. I was responsible for accurately forecasting, hitting competitive quarterly goals, creating a sales training program, hiring new sales representatives and assisting with career their growth. I kept a pulse on our lead and demand generation efforts and how they affected sales pipeline creation and closed won business. Through this analysis I created new programs, devised new prospect and customer campaigns, and offered insight beyond what pure data could provide. I also launched a 6 month campaign to understand customer churn and create a plan of action to address any issues discovered.

Worked with countless small to medium businesses to identify their needs and discover solutions for their online video strategies. Maintained extensive Brightcove product and services knowledge to help both new prospects and current customers grow their businesses through video engagement.In October 2012 I was promoted to Team Lead to assist with the day-to-day management of the broader team.