I’m thrilled to be elevated to Mokam CPG's Leadership Team, reporting directly to our CEO, Mr. Nazir Ahmed, alongside other department heads. Grateful for the opportunity to contribute to key decision-making and our strategic vision. Looking forward to driving impactful change!

'The 'Extended Leadership Team' (ELT) at Mokam CPG, ShopUp acts as a vital bridge between operational teams and the Senior Leadership Team. ELT membership opens avenues to contribute to major projects, represent the organization, and participate in decision-making processes. It's an opportunity to drive organizational excellence and innovation, creating significant value.Honored and humbled to be a part of this!

Leading the National Sales Operations of BDT 225 crore monthly FMCG and Telco business, alongside the EPMO unit, towards Growth and ProfitabilityResponsibilities:• Driving profitability of 180 Distribution Points (Telco 115, FMCG 65)• Achieving a Monthly Sales Target of BDT 225 Cr.• Leading a team of Analysts and Distribution Planning Manager• Preparing and executing the Annual Operating Plan (AOP)• Identifying and assessing new business expansion opportunities•… Show more Leading the National Sales Operations of BDT 225 crore monthly FMCG and Telco business, alongside the EPMO unit, towards Growth and ProfitabilityResponsibilities:• Driving profitability of 180 Distribution Points (Telco 115, FMCG 65)• Achieving a Monthly Sales Target of BDT 225 Cr.• Leading a team of Analysts and Distribution Planning Manager• Preparing and executing the Annual Operating Plan (AOP)• Identifying and assessing new business expansion opportunities• Implementing efficient project management processes• Collaborating with cross-functional teams to optimize resources• Acting as the primary contact for key stakeholders• Monitoring commercial performance and refining strategies• Managing P&L reporting and ensuring cost-effective operations• Ensuring compliance with risk management and quality controlAccomplishments:i. "Project Optima," saving 1.1 Crore through focused cost optimization (Oct ’23 – Mar ’24)ii. Special recognition from the Ambassador of the Republic of Indonesia to Bangladesh for Project “Surgical Strike”, achieving PBT Positiveiii. Regional Finalist (South Asia Region) - Ecosystem Hero of the Year in Global Startup Awardsiv. Successfully executed project "Zero Due" in Telco Business, aimed at efficient management of SR Receivable/SIM Credits Show less

Driving Profitability through Process Development and Strategic Planning InitiativesResponsibilities:• Managing National Budget for 180 FMCG and Telco distribution points• Setting and Driving National Sales Target• Profitability and ROI analysis to improve financial performance• Developing and implementing SOPs, SLAs, and strategic business plans• Planning and executing regional and national projects and initiatives• Developing analysis tools and management… Show more Driving Profitability through Process Development and Strategic Planning InitiativesResponsibilities:• Managing National Budget for 180 FMCG and Telco distribution points• Setting and Driving National Sales Target• Profitability and ROI analysis to improve financial performance• Developing and implementing SOPs, SLAs, and strategic business plans• Planning and executing regional and national projects and initiatives• Developing analysis tools and management reports• Managing key stakeholder relationships to support strategic goals• Ensuring compliance with operational and regulatory standardsAccomplishments:• CEO's Award 2023: Received the prestigious CEO's Award for leading 2 highly impactful projects, “Project Surgical Strike” and “CPG Budget 365”.• CPG Surgical Strike Project (Jan-Nov '23): Brought a remarkable turnaround from a monthly loss of BDT 1 million since Jan ‘23 to a monthly profit of BDT 11.6 million by Nov ‘23.• Project Optima (Oct-Dec '23): Achieved a groundbreaking result of making Mokam CPG PBT positive for the 1st time. Optimized monthly costs by 31.5 Lac BDT through a focused efficiency drive.• Maasai – Sales Engagement Program (Oct-Dec '23): Contributed to 13% Sales Revenue Growth in Q4 ‘23 compared to Q3 '23.• AOP 2023 Achievement: Achieved AOP 2023 through the initiation and successful execution of major projects.• ShopUp Value Hero Awards: i. Received in Dec '23 for outstanding leadership in the Cost Optimization Project, "Project Optima."ii. Awarded in June '23 for exemplifying the "Act like an Owner" value by initiating “CPG Budget 365”, a strategic Profitability planning and tracing tool for Mokam CPG.• Consistent Profitable Growth (Jan-Dec '23): Achieved BDT 1650 million Sales Revenue and PBT Positive by Nov '23, starting from BDT 990 million Sales Revenue and a negative BDT 1 million EBITDA in Jan '23. Show less

Developing People, Process, and Products to Ensure Sustainable Business GrowthAccomplishments:• National Best Territory Manager of the Year (FY 2021-22)• Champion - National Best Initiative of the Year• “TM of the Month” - Oct 2022, Oct to Dec 2021• 22% YTD Volume Growth (TY YTD Mar ‘22 vs. LY YTD Mar ’21)• Successful Completion of "MBL Development Center" for Trade Marketing Role• Completion of Field Induction of 3 Territory Managers• Regional Best Territory… Show more Developing People, Process, and Products to Ensure Sustainable Business GrowthAccomplishments:• National Best Territory Manager of the Year (FY 2021-22)• Champion - National Best Initiative of the Year• “TM of the Month” - Oct 2022, Oct to Dec 2021• 22% YTD Volume Growth (TY YTD Mar ‘22 vs. LY YTD Mar ’21)• Successful Completion of "MBL Development Center" for Trade Marketing Role• Completion of Field Induction of 3 Territory Managers• Regional Best Territory Manager of the Year• Best Territory Manager – KPI• Impactful Business Manager Award• Marico WOW Award: Ace of Achievers (Q3, FY ‘22) for National Highest Volume Achievement (%),• Marico WOW Award: Ace of Achievers (Q4, FY ‘22) for National Highest Volume & Value Growth• NPD Regional Champion - Oct 2022• Regional Champion for Dec ‘21Responsibilities:• Driving NPDs in Category level to ensure 100%+ Achievements and Standard Placements• Minimizing Order Return Ratio to Single Digit• Securing standard ROI of the Distributor• Recruiting, Training & Developing DFF and Controlling Attrition Ratio• Ensuring both Live Product & POSM visibility as per Category/SKU direction Show less

Designing, executing & measuring consumer & customer-centric activities to achieve business goals• National Top Territory (Bogura) of 2020 with 108% Annual Sales Achv.• Brand Launch: LD Red, LD Blue, Sheikh KS Rejuvenation, Sheikh 100's• Regional Lead: National Census Project; 97% Accuracy Rate (Bogra Region)• Power BI : Consumer Mapping Digitalization – Joint Project• National/Regional Trade & Consumer Activation Campaigns -Individual & Joint Projects• National Field… Show more Designing, executing & measuring consumer & customer-centric activities to achieve business goals• National Top Territory (Bogura) of 2020 with 108% Annual Sales Achv.• Brand Launch: LD Red, LD Blue, Sheikh KS Rejuvenation, Sheikh 100's• Regional Lead: National Census Project; 97% Accuracy Rate (Bogra Region)• Power BI : Consumer Mapping Digitalization – Joint Project• National/Regional Trade & Consumer Activation Campaigns -Individual & Joint Projects• National Field Marketing Projects with HQ Team• Mentored 8 FMEs of Bogra Bootcamp followed by Successful On-boarding• Recruiting, Training, Field Coaching for Trade & Consumer Activation Campaigns and Merchandising activities• SOP: Field Force Operational Plan, FM Guidebook, Merchandising Guidebook, Merchandising Training Module• Initiatives: Flash It, Idea Box, “Interactive Merchandising”, Zonal Tactics• Recognitions: Top FME, Bogra Region (Q1 ‘20, Q2 ‘20); Among Top 10 FME Nationally (Half-Yearly 2020); Employee of the Month (October 2020) Show less

To achieve territorial goals through proper utilization of Trade and Consumer support activities• Brand Launch: Marlboro Gold 3.0• “Voice of Marlboro” 1 & 2 – Trade Advocacy Program (Individual Project)• “Project Transcend” to avail Marlboro Red to the doorstep (Individual Project)• “World Cup Activation” Campaign Design & Execution with HQ Team• 21% Sales growth in YTD Sales Sept ‘18 vs. LY YTD Sales Sept ‘17• MoM ADS Growth of 3 Variants since Feb ’18 to June ‘18•… Show more To achieve territorial goals through proper utilization of Trade and Consumer support activities• Brand Launch: Marlboro Gold 3.0• “Voice of Marlboro” 1 & 2 – Trade Advocacy Program (Individual Project)• “Project Transcend” to avail Marlboro Red to the doorstep (Individual Project)• “World Cup Activation” Campaign Design & Execution with HQ Team• 21% Sales growth in YTD Sales Sept ‘18 vs. LY YTD Sales Sept ‘17• MoM ADS Growth of 3 Variants since Feb ’18 to June ‘18• 32% Increase of Numeric Distribution of Marlboro Advance• Merchandising, Trade & Consumer Activation Campaigns Show less

Guiding 12 Distribution Representatives to Enhance PMI Brands’ Reach and Availability• Numeric Distribution drive and Out of Stock Minimization• Introduced DR Blueprint (National Project)• Strategies to stop competitors’ BLOCK PROGRAM considering The Competition Act, 2012

Publications: 02i. Perception of University Students on building brand loyalty through CSR engagement (ICBM-17-371)ii. Evolution of hiring practices in the mobile telecom industry in Bangladesh over the past decades (ICBM-17-384)