A dynamic and results-oriented professional with over 9 years of experience in the gaming industry. Currently serving as the Head of ASO at TapNation, a leading international brand, for the past year. My role focuses on maximizing organic user acquisition and improving conversion rates through data-driven strategies. I create comprehensive roadmaps for each game, conduct AB testing, and develop CPPs for various regions, including Google Ads and iOS Sponsored campaigns.I closely monitor conversion and install metrics, ensuring no competitor goes unnoticed. I have successfully stabilized our company's brands, setting a strong example for others. I collaborate effectively with teams such as LiveOps, Monetization, Acquisition, and Store Management to achieve outstanding results. My applied tests have consistently yielded positive results, showcasing a 100% success rate.• Lead the App Store Optimization (ASO) strategy for all company games.• Maximize organic user acquisition and improve conversion rates through data-driven ASO techniques.• Develop comprehensive roadmaps for each game, including keyword research and optimization.• Conduct A/B testing to identify the best-performing assets and strategies.• Create Country-specific CPPs (Creative Production Plans) and implement effective Google Ads and iOS Sponsored campaigns.• Monitor and analyze conversion and install metrics to identify growth opportunities and potential competitors.• Collaborate with various teams including LiveOps, Monetization, User Acquisition, and Store Management to drive results.• Ensure all ASO strategies and implementations are aligned with the latest market trends and app store algorithms.• Provide regular reports on ASO performance, highlighting successes and areas for improvement.• Develop and execute user acquisition strategies to drive high-quality traffic and user growth.• Manage and optimize user acquisition campaigns across multiple channels, including social media, search, display, and video ads.• Analyze campaign performance data to optimize targeting, creative, and bidding strategies.• Work closely with the creative team to produce high-performing ad creatives.• Conduct market research to identify new growth opportunities and emerging trends in user acquisition.• Monitor and report on key performance indicators (KPIs) such as cost per install (CPI), return on ad spend (ROAS), and lifetime value (LTV).• Collaborate with product, analytics, and marketing teams to align UA efforts with overall business goals.
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Head Of Growth ManagersFactorial StudioLahore, Pk
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Acquisitions Manager & Head Of AsoTapnation Oct 2024 - PresentLahore, Punjab, Pakistan• Research and scout potential game developers or studios.• Monitor market trends, competitors, and emerging game titles.• Establish and nurture relationships with game developers, publishers, and industry partners.• Act as the main point of contact between developers and the company.• Lead negotiations for game acquisitions, including contract terms, royalties, and licensing.• Align deals with the company's financial and strategic objectives.• Analyze the market potential of different games.• Evaluate monetization opportunities and audience engagement.• Oversee the drafting and execution of acquisition contracts.• Ensure compliance with legal and financial standards.• Work with marketing, legal, product development, and finance teams.• Provide feedback to developers to optimize games for the market.• Track performance of acquired games and ensure they meet targets.• Recommend improvements for better engagement and revenue.• Handle acquisition budgets with cost-efficiency.• Present forecasts and performance reports to senior management.• Deep understanding of mobile gaming trends, platforms, and monetization strategies.• Strong ability to secure favorable terms and build partnerships.• Proficient in assessing game potential, revenues, and risks.• Excellent verbal and written communication for managing relationships and presenting opportunities.• Align acquisitions with long-term company growth.• Manage multiple acquisition projects while meeting deadlines.• Experience in game development, publishing, or business development within the mobile gaming sector.• Track record of securing deals and partnerships in mobile gaming or app industries.• Strong analytical skills with experience using data and financial reports to guide acquisitions. -
Head Of AsoTapnation Jun 2023 - PresentLahore, Punjab, Pakistan• Take ownership of ASO strategies for multiple applications.• Conduct keyword research and optimize new and existing apps.• Perform A/B testing of icons, screenshots, texts, titles, descriptions, and other assets.• Manage relationships with various app stores.• Prepare and update storefront pages for Apple App Store, Google Play Store, and other relevant platforms.• Oversee the marketing operation process from inception to completion on different app stores.• Establish and maintain a strong presence for the apps across various app stores.• Prepare marketing texts for localization purposes.• Coordinate and organize graphic materials required for each application.• Develop and implement in-app products for enhanced user experience.• Coordinate the release of applications and updates.• Monitor app downloads, rankings, and ratings.• Conduct in-depth keyword audits.• Perform content writing audits.• Have strong knowledge of Google Play Store, iOS, and Amazon policies and trends.• Possess in-depth knowledge of Google Play Console, Developer Program & Enforcement Policy.• Possess in-depth knowledge of Apple App Store content Developer Program Policy.• Possess in-depth knowledge of Amazon Developer Program Policy.• Understand promotional strategies for the Google Play Store.• Find new app ideas according to games' keywords and topics.• Have in-depth knowledge and passion for video games.• Exhibit excellent organizational and analytical skills to deliver quality projects.• Encourage open communication and transparency while focusing on predictability, quality delivery, continuous improvement of the team, and overall program execution.• Be a problem solver and avid learner with behavioral attributes of respect, integrity, innovation, and teamwork.• Maintain team feedback and metrics.• Coach individuals and interactions over processes.• Help the team or individual clarify goals.
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Sr. Aso Expert (Lead) & Project ManagerGame District Jul 2022 - Jun 2023Lahore, Punjab, PakistanAbout Project Management • Establishing and maintaining an environment where the team(s) can be effective, fostering a relationship between the team and the Product Owner as well as other dependent teams and protecting the team from outside interruptions• Always Encourage open communication and transparency while focusing on predictability, quality delivery, continuous improvement of the team and overall program execution• Managing the Scrum teams developing products using Agile methodology.• Helps Product Owner to maintain the product backlogs in good shape and ready for the next sprints.• Problem solver, avid learner with behavioral attribute of respect, integrity, innovation and teamwork.• Integrates Agile & Lean principles into team practice(s) and work product(s)• Maintain Team feedback and metric(s) • Coach individuals and interactions over processes• Help team or individual to clarify goal(s) • Have ability to shield team(s) from outside distractions and interferences• Have ability to ensure the correct use of Scrum process• Have ability to evaluate and inspect performance of team(s) and individual with quarterly with transparency using proven key performance indicators.About ASO Expert • Apps downloads, ranking and rating• In-depth knowledge of keywords.• Content writing experience of the games.• Strong knowledge of Google play store, IOS & Amazon policies and trends• In-depth Knowledge of Google Admob, Applovin And Facebook Ads Dashboard• Strong knowledge of Admob Mediation • In-depth knowledge of Google Play Console, Developer Program & Enforcement Policy• In-depth knowledge of Apple Appstore content Developer Program Policy.• In-depth knowledge of Amazon Developer Program Policy.• Knowledge of promotional strategies of google play store• Finding new app ideas according to Games keywords and topics.• In-depth knowledge and passion for video games• Excellent organizational and analytical skills to deliver quality projects -
Sr Aso & Project ManagerCode X Layer Feb 2019 - Jul 202253 K Modal Town Lahore• Apps downloads, ranking and rating• In-depth knowledge of keywords.• Content writing experience of the games.• Strong knowledge of Google play store, IOS & Amazon policies and trends• In-depth Knowledge of Google Admob, Applovin And Facebook Ads Dashboard• Strong knowledge of Admob Mediation • In-depth knowledge of Google Play console Developer Program & Enforcement Policy• In-depth knowledge of Apple Appstore content Developer Program Policy.• In-depth knowledge of Amazon Developer Program Policy.• Plan a strategy to advertise apps.• Knowledge of promotional strategies of google play store• Analysis of different apps store market.• Creative in making marketing plans.• Carry out statistical analysis of the play store.• Finding new app ideas according to keywords and topics.• Assign tasks and manage projects for teams of designers, programmers, artists and testers.• Manage the development of new games throughout all production stages: concept, mock-up etc.• Overseeing quality in collaboration with the Managers and the internal/external experts• Collaborate with the marketing and business teams to direct the creation of new games based on marketing research and create new advertising programs.• Responsible for ensuring that no modification is made to the game in the commit lock stage.• In-depth knowledge and passion for video games• Highly motivated and enterprising;• Excellent organizational and analytical skills to deliver quality projects within tight deadlines.• Creative, pragmatic, and find the best solutions to overcome obstacles and ensure project development. -
Assistant ManagerPbs Exchange (Pvt.) Ltd. Jun 2012 - Jun 2019Lahore, Punjab, PakistanHire, train, and supervise customer service representatives and financial service managers.Enforce bank regulations and oversee bank security measures.Monitor branch financial activities, performing audits, reviewing reports, and managing cash levels.Work to gain and retain customers by maintaining high standards of customer service.
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Aso (App Search Optimization)Techbash Solution May 2016 - Feb 2019Lahore, Punjab, Pakistan• Competitor analysis• Knowledge of keywords• Content writing.• Knowledge of Privacy policy regarding Games• Knowledge of Google play store, IOS & Amazon policies and trends• Knowledge of Google Play console Developer Program & Enforcement Policy• Knowledge of Apple Appstore content Developer Program Policy.• Knowledge of Amazon Developer Program Policy.• Plan a strategy For Game Production.• Carry out statistical analysis of the play store.• Finding new app ideas according to keywords and topics. -
Head TeacherKoh-E-Noor School Foundations Mar 2007 - May 2012Head Of Department
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Computer TeacherGovt. Watan Islamia High School Brandreth Road Lahore Jun 2007 - Mar 2012To be punctual and be available in the university during official working hoursTo comply with policies, standards, rules, regulations and procedures of the universityTo prepare and maintain course filesTo take precautions to protect university records, equipment, materials, and facilitiesTo participate responsibly in university improvement initiativesTo attend and participate in faculty meetings and other assigned meetings and activities according to university policyTo demonstrate timeliness and attendance for assigned responsibilitiesTo work collaboratively with other professionals and staffTo participate in partnerships with other members of the university’s community to support student learning and university-related activitiesTo demonstrate the ability to perform teaching or other responsibilities, including good work habits, reliability, punctuality and follow-through on commitmentsTo provide and accept evaluative feedback in a professional mannerTo create and maintain a positive and safe learning environmentTo carry out any other related duties assigned by the department chairman
S. M. Mehdi Rizvi Skills
S. M. Mehdi Rizvi Education Details
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Global University Lahore3.38 Cgpa -
Quaid-E-Azam College Of Commerce & AccountncyA
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Govt. Mao CollegeComputer Science
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Pakistan Railway High SchoolComputer Science
Frequently Asked Questions about S. M. Mehdi Rizvi
What company does S. M. Mehdi Rizvi work for?
S. M. Mehdi Rizvi works for Factorial Studio
What is S. M. Mehdi Rizvi's role at the current company?
S. M. Mehdi Rizvi's current role is Head of Growth Managers.
What schools did S. M. Mehdi Rizvi attend?
S. M. Mehdi Rizvi attended Global University Lahore, Quaid-E-Azam College Of Commerce & Accountncy, Govt. Mao College, Pakistan Railway High School.
What skills is S. M. Mehdi Rizvi known for?
S. M. Mehdi Rizvi has skills like Leadership, Computers, Appstore Content, Powerpoint, Public Speaking, User Acquisition, Business, Arabic, Google Sheets, Sales, Conversion Analysis, Applovin.
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