Sarah Neely Email & Phone Number

Mclean, Va, Us

Strategic advisory, editorial planning, and execution of strategic and business communications needs; lead the design and execution of the editorial strategy and campaigns using corporate channels, execute on time and on budget, define and measure results.Build an integrated messaging platform for compelling storytelling and campaigns; lead a team of content writers, partner with the creative teams to ideate, write and refine the message.Engage key content owners across Freddie Mac and encourage collaborative approach to communicating mission-critical and corporate priorities. Ensure common language, message, Freddie Mac brand consistency across channels and divisions.Lead special projects on behalf of Corporate Communications & Marketing as needed.Lead content migration and governance strategy for modernization of Freddie Mac's key internal messaging platform - employee Intranet

Strategic Communications, Strategic Marketing, and Brand Awareness: Lead strategic communications and marketing initiatives that align with high-level organizational goals, support consumer recruitment and retention efforts, and drive brand awareness.Budget Management: Manage annual budget for marketing, digital projects, professional services, and content creation.Data Strategies, Dashboard Metrics, and Insight Generation: Oversee development and implementation of the data strategy. Notably, created real-time dashboards that provide insights into media campaign efficacy, website traffic trends, and social media engagement.Process Optimization and Lead Management: Established process that optimized the capture of leads, decreasing lag time by 4–6 weeks.Brand Strategy and Project Management: Directed redesign and relaunch of the Go RVing platform —which included a website update, social media campaigns, and influencer marketing—to better resonate with target audiences. Key results:—Branding & Identity: Consolidation of 5 different platforms into 1 that better represents the brand.—Digital Content, Social Media, and Strategic Partnerships: Maximized engagement through a 30%+ increase in digital content across all platforms in 1 year. Leveraged media/influencer partnerships and custom programs to deliver 150+ videos and articles with how-to information, first-time-buyer content, inspirational stories, and trip planning guides. —Lead Generation: Growth of membership and engagement on the leads platform by 85% in 2 years.—Digital Engagement: Within 1 year of website relaunch, increase in visits by 10%, extension of session duration by 16%, growth of leads submissions by 740%, and rise in dealer searches by 66%.

Us

Communications Strategy, Internal Communications, Marketing, and Branding: Led development and operationalization of a new communications strategy, driving initiatives that streamlined internal communications, centralized marketing efforts, and established a unified voice.Process Improvement, Technology Implementation, and Team Restructuring: Introduced processes and systems—such as new technologies and cross-functional teams—that boosted communications efficacy, member buy-in/engagement, and executive-level consensus. E-newsletter, Unified Messaging, and Member Relations: Transitioned recurring, haphazard member newsletters to a digital-only platform, which eliminated printing costs, standardized messaging, expedited delivery, and improved member engagement.Social Media Communications and Brand Awareness: Launched and oversaw social media channels, growing audience reach and brand awareness.Multi-channel Campaign Management, Technology Adoption, and Member Retention: As part of implementation of an association management system, led a multi-channel communications campaign that detailed its benefits, provided tutorials, and encouraged members to create accounts. These efforts drove member adoption and resulted in ~100% online membership renewal process.Rebranding, Web Design, Modernization, and Cross-functional Team Leadership: Steered a cross-functional team through the modernization and elevation of the association’s brand, improving alignment with organizational mission, vision, and goals. Notably, managed website redesign and rolled out tools/tracking metrics that drove member engagement and expanded the distribution list by 60%.

Communications Management, Internal & External Communications, and Team Leadership: Led 3-person team in the design and delivery of all external and internal communications strategies, promoting awareness of the organization’s vision and brand as well as general occupational safety.Partnership Development and Relationship Building: Developed and maintained mutually beneficial relationships with like-minded organizations, building strong partnership programs that strengthened the organization’s voice in the industry. Cross-organization Collaboration: Guided and coordinated communications efforts with 10 regional boards, working together to procure content for the association’s magazine, promote events, and support strategic initiatives.Publication Strategy, Content Strategy, and Layout Design: As editor-in-chief of the association’s award-nominated quarterly publication, redesigned layout and refocused content on industry news. These changes led to a 15% increase in circulation.Standards Development and Unified Communications: Created standards for publications, media, public relations, event promotion, reporting, and marketing materials that professionalized the department and elevated the look and feel of all communications.

Reston, Va, Us

Public Relations and Marketing Management: Created and operationalized the corporate public relations and marketing strategies, incorporating metrics and goals that drove accountability and data-informed results.Unified Messaging and Corporate Image: Developed strategic messaging and content for press releases, pitches, marketing materials, and a new website, maintaining a consistent corporate image across multiple communication channels.

Chantilly, Va, Us

Multi-Channel Marketing and New Business Opportunities: Led multi-channel marketing efforts, leveraging professional networks, strategic partnerships, digital/print content, and business outreach to drive business opportunities and revenue growth.Article Writing and Brand Awareness: Wrote and published articles in industry publications—such as Landscape Architecture Magazine, Virginia Engineer, and Bisnow—that increased brand awareness across the region.

Amsterdam , North Holland, Nl

Account Management, International Project Management, and Relationship Building: Managed multi-jurisdictional proposals for 87 offices across 68 countries. Established relationships with 100 new clients and sub-contractors.