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Innovative, creative, analytical marketing executive with proven success in driving client acquisition, market penetration, and new revenue generation across multiple industries including Insurance, Construction, Logistics, Finance, Hospitality, and Technology.Branding expert who develops effective marketing strategies in all media channels. Broad, in-depth experience in B2B and B2C, specializing in business development, integrated campaign management, marketing automation, systems and process reengineering, and team development. Executive Highlights: ◉ C-Suite Partner: Work collaboratively with executive team to define company direction and deliver on aggressive growth objectives. ◉ Marketing Strategy: Develop successful marketing strategies across product lines, customer segments, and marketing channels. ◉ Marketing Operations: Lead internal marketing teams and external agencies to deliver on branded campaigns that shatter revenue goals. ◉ Visionary Leader: Regarded as supportive, insightful leader who recognizes strengths in people to develop direct reports into highly valuable, strong performers. ◉ Revenue Generator: Designed, launched, and managed forward-thinking marketing campaigns that increased revenues 5X from $240M to over $1.4B annually.
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Senior Vice President Of Marketing And Human ResourcesHomeowner Claims Help Llc 2022 - PresentFlorida, United States -
Marketing ConsultantMonika Smolarczyk 2021 - PresentFlorida, United States
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PresidentPolish American Society Of St Petersburg 2020 - 2022St Petersburg, Florida, United States
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Vice President Of MarketingUpc Insurance 2014 - 2020St. PetersburgUPC is a $1.3B premier property and liability insurance provider, ranked the world’s 38th fastest growing company by Fortune®. It is the 19th largest property insurance writer nationally.Marketing leader contributing to the strategic evolution of the company and trusted to build the department from the ground up, establishing three divisions; Corporate Marketing, Marketing Operations, and Sales & Agency. Developed and manage a high performing team and administer a multi-million dollar budget. Notable Achievements: • Promoted revenue growth from $240M to $1.3B and geographic diversification from 5 to 12 states. • Expanded services to 8,500 agencies, 20,000 agents, 650,000 customers.• Directed a Salesforce/Marketo integration that enabled customized, behavior-driven campaigns, which boosted email open rates from 28% to to more than 37%, nationally.
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E-Commerce Marketing ManagerPods 2012 - 2014ClearwaterInnovative provider of portable, on demand, moving, and storage solutions with a mix of corporate locations and 136 nationwide franchisees.Managed pay-per-click (PPC) budget and search engine marketing (SEM) campaigns for PODS corporate and 136 nationwide franchisees. Customized campaigns, applying precise geographical zip and radius targeting to meet unique market needs. Built strong franchisee relationships and increased market knowledge to maximize SEM results.• Partnered with Google to improve PODS digital campaigns, which significantly increased click-through rates and lead conversion while decreasing Cost per Lead by 19%.• Rigorously managed a multi-million dollar budget with less than 1% variance and 550 unique marketing campaigns.• Expanded search engine marketing campaigns in 1 year to levels management didn't expect for 3 years. -
Vp/Director Of MarketingDelphi Creativity/Daniels Inc. 2006 - 2011Tampa/St. Petersburg, Florida AreaWorld’s leading importer, wholesaler and retailer of art & craft supplies, tools, and decorative & architectural glass. Developed and executed integrated marketing plans across 4 companies: Delphi Glass, Lincoln Distributors, Lincoln Tampa, and World Glass Net, promoting 36,000 products online and retail locations.
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Senior Search Engine Marketing Account ManagerSendtec 2004 - 2006St. Petersburg, FlSend-Tec is a top-ranked search engine marketing and digital solutions provider. Launched and directed multiple large-scale SEM campaigns across all major search engines, managing 1M+ keywords and $24M client SEM investments.
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Vice President Of Sales And MarketingReliable Construction & Remodeling Inc. 2001 - 2004Reliable Construction company specializes in custom services for Florida homeowners.Led development and implemented sales and marketing plans. Established consumer and trade business opportunities.
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Director Of MarketingAchieveglobal 2001 - 2002Tampa/St. Petersburg, Florida AreaWorld’s leading performance improvement organization, providing classroom and web-based training. -
Director Of MarketingThe Moorings 1998 - 2001Pioneer yacht charter company with international brands, worldwide locations, and yacht sales of the most innovative yachts from world-class builders.
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Marketing Manager, Strategic PlanningWalt Disney World 1994 - 1998Orlando, Florida Area -
Senior Marketing AnalystHewlett-Packard 1992 - 1994Santa Clara, Ca
Monika Smolarczyk Skills
Monika Smolarczyk Education Details
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Integrated Marketing Communicaitons (Imc) -
Internet Marketing -
Business Administration - Information And Decision Sciences
Frequently Asked Questions about Monika Smolarczyk
What company does Monika Smolarczyk work for?
Monika Smolarczyk works for Homeowner Claims Help Llc
What is Monika Smolarczyk's role at the current company?
Monika Smolarczyk's current role is Marketing Executive.
What is Monika Smolarczyk's email address?
Monika Smolarczyk's email address is ms****@****nce.com
What is Monika Smolarczyk's direct phone number?
Monika Smolarczyk's direct phone number is +172743*****
What schools did Monika Smolarczyk attend?
Monika Smolarczyk attended Northwestern University, Florida Institute Of Technology, University Of Illinois At Chicago.
What skills is Monika Smolarczyk known for?
Monika Smolarczyk has skills like Direct Marketing, Marketing Strategy, Lead Generation, Marketing, Online Marketing, Brand Development, Sem, Leadership, Strategic Planning, Business Development, Business Strategy, E Commerce.
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