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Interim role following acquisition of my start-up in March 2015, where I led a team responsible for worldwide commercial and digital marketing activities, product strategy and management, strategic partnerships, sales support, clinical evidence generation, and overall market development. Representative accomplishments:• Successfully created broad product awareness and demand as well as strategic market entry plans throughout the U.S., Canada, Europe, and parts of Asia.• Worked closely with the Sales, Implementation, and Medical Affairs organizations as well as directly with hospital leaders to establish U.S. early adopter sites for the technology.• Established and led key strategic partnerships with healthcare IT vendors, global key opinion leaders (KOLS), pharmaceutical suppliers, and industry associations. • Presented at various medical conferences and symposia in the U.S. and Europe.• Achieved certification as a corporate master trainer for the “BD Way of Marketing” frameworks.

A start-up company founded in 2009 and acquired by BD in 2015 that created an innovative new technology for improving the safety, accuracy, and efficiency of delivering IV injectable medications. The technology is now commercially known as the BD Intelliport™ System.Representative accomplishments:• Founded CRISI together with three other colleagues and was part of the executive team that took the company through its full lifecycle from formation through successful acquisition.• Led development of the Company’s business plan, strategy, and investor presentations. Along with the CEO, presented the opportunity to VC firms, bankers, and private investors, where we successfully raised over $10 million, in addition to BD’s strategic investments.• Key contributor to the Intelliport System’s overall design, development, and FDA clearance.• Primary or co-inventor on over a dozen of CRISI’s U.S. and internationally issued patents.• Established the BD-CRISI strategic partnership, which ultimately led to BD’s acquisition.• Created a broad ecosystem of healthcare IT strategic partnerships including establishing co-development relationships with the industry’s two largest EMR vendors – Epic and Cerner.

Vice President, Marketing (2006-2009)Vice President, Innovation and Business Development (2005-2006)Scope of responsibilities included P&L accountability for three emerging businesses: Integrated Solutions in San Diego, Positive Patient ID Applications in Washington D.C., and Bedside Computing Systems in Quebec, Canada. Led a 15-person organization and managed a multi-million dollar marketing budget. Representative accomplishments:• Led a corporate effort to develop cross-business integrated customer solutions that included IV infusion pumps, medication dispensing cabinets, and other drug-delivery systems. • Led marketing strategy and product management for a $13 million/year suite of software applications that improved the safety and clinical efficiency of collecting lab specimens, administering medications and blood transfusions, and managing patient medical records. • Led the product definition, business model development and overall business strategy for a new line of bedside computing and interactive patient care systems. • Selected as a finalist in the 2007 and 2008 company-wide Innovation Awards competitions for leading device connectivity programs with healthcare IT vendors. • Participated on the senior leadership team responsible for the naming and global re-branding of the multi-billion dollar CareFusion business during its spin-out from Cardinal Health.

Gen-Probe was a global leader in molecular diagnostics where my responsibilities included serving as a corporate officer and member of the Operating Committee; leading a 23-person global organization; P&L accountability; and managing a $6+ million commercial marketing budget. Representative accomplishments:• Grew revenues 33% to over $200 million/year, while helping the company achieve a 241% increase in stock price and a 2+ billion Nasdaq exchange market cap value.• Launched five new products including the industry’s first fully-automated instrumentation platform for molecular diagnostics called the Tigris DTS System.• Achieved #1 competitive branding position for core product lines through improving advertising and marketing collateral quality, and implementing ongoing brand awareness studies. • Successfully led a company-wide effort to become a more market-driven organization through the development of significantly greater knowledge of markets dynamics and customer needs. • Guided the development of key strategies for revenue growth, international expansion, instrumentation platforms, commercialization of new products, and market development.

PwC PRTM Management Consulting is a leading global management consulting firm specializing in product development, innovation, strategy, and operational efficiency optimization. Responsibilities included leading large consulting engagements for clients such as J&J, Merck, and 3M; selling consulting work; staff development; and the creation of new strategic frameworks. Sample of representative client engagements:• Sales and Marketing Strategy. Led a cross-functional team that increased sales penetration of U.S. ambulatory care centers. This involved: (1) performing a comprehensive market opportunity analysis, (2) developing detailed strategies ranging from short-term sales and marketing programs to long-term product and technology roadmaps, and (3) creating corresponding implementation plans and business cases to support team recommendations.• Product Development and Portfolio Management. Led the design and implementation of new product development and portfolio management processes across a multi-billion dollar company with four global business units. Directed a staff of management consultants and multiple client teams to develop process guidelines, decision-making structures and implementation plans. Created and coached a cross-functional portfolio management committee headed by the CEO along with four other sub-committees chaired by the respective global business unit VP/GMs. • International Acquisition Integration. Led the post-acquisition cross-functional product development process integration of a $300 million German medical device company with a large U.S. healthcare company, where I spent approximately 4 months working in Germany.

Responsible for product strategy, marketing, and sales support for Siemens’ global positron emission tomography (PET) business. PET imaging, which I spent 9 years helping to create the worldwide market for, has since become a standard of care for early cancer detection and a $2.5 billion industry.Representative accomplishments:• Managed the commercialization of a new PET imaging system from concept through product launch. The final product was released to production ahead of schedule, exceeded customer expectations, and achieved first-year sales 86% over plan.• Served as a leading technology spokesperson for Siemens global PET business. Speaking engagements included serving as a guest faculty member for symposia at Harvard Medical School, the UCLA School of Medicine, and leading medical centers in Hong Kong and Taiwan.

Global Product Manager, PET (1996 – 1997)Service Engineering Manager, PET (1995 – 1996)Program Manager, PET (1994 – 1995)Hardware, Software, Systems, and Project Engineer; X-Ray, MRI and PET (1989 – 1994)Following completion of GE’s 2-year Technical Leadership Program, I was rapidly promoted through positions of increasing management responsibility in engineering, service and marketing. Representative accomplishments:• Managed the worldwide clinical evaluation of GE’s first PET system - a $2.8 million state-of-the-art diagnostic imaging system. Spent 10 months at Duke University Medical Center working full-time with physicians to perform the initial clinical assessment.• Served more than 16 months overseas managing multi-million dollar PET system installations in Germany, Switzerland, Italy, Denmark, and South Korea. Conducted customer and field service training throughout the U.S., Europe, and parts of Asia.• Led worldwide service support for GE’s multi-million dollar global PET installed base.