Created sales decks and pitched restaurant, retail and B2B clients, winning nearly all new businesses and partnerships pitched.Nurtured client relationships and doubled current client revenue by assessing opportunities within the scope of work, resulting in consistent year-over-year profitability for this boutique digital marketing agency.Communicated KPIs, trends, PR crises, and brand risks regularly with clients so they could react, pivot or pursue.Restaurant subject matter expert spearheading the agency's social engagement (ex: comments) and reputation management (ex: reviews) division.Ensured brand voice was carried out throughout every digital marketing channel and guest touchpoint to ensure consistent brand representation and build strong brand awareness.Set social media content strategies, as well as implement them by writing copy, designing creative in multiple formats across social channels (Instagram, Facebook, Google, Twitter, Threads, Nextdoor etc.), and scheduling posts using the client's SaaS tool (Sprout Social, Later, natively on the channel etc.)Developed and executed paid ad strategy to drive ROAS, Traffic, Awareness and Engagement on social media channels and worked with Google Ad Specialist to ensure a cohesive ad experience that drove results.Launched email marketing campaigns to further hit the client's goals of increasing purchases, brand awareness, event and webinar RSVPs.Analyzed and transparently reported on client's KPIs and industry standards to show strengths, weaknesses and opportunities.Oversaw a team of digital marketers at all experience levels and mentored and skill shared with each team member, resulting in the growth of their own digital marketing skills and industry knowledge.

Revamped social media strategy, which led to a 40% increase in Facebook followers.Launched the use of a SaaS platform (Sprout Social) to streamline social Member care and content publishing.Created a review acquisition plan using the BirdEye platform, which generated a 300% increase month-over-month in reviews across all branches and star-rating increase.Improved digital ad targeting and conversion tracking resulting in higher converting ads, link clicks and engagements.Crafted a risk mitigation and crisis plan and standardized procedures for this role.

Trained, coached and mentored a team of community managers for social media marketing efforts.Amplified the client’s voice consistently across all relevant social media channels to enhance each brand's awareness and give the guests a consistent brand experience, no matter if they were in-store or online.Brought brands to life with personalized engagement that built relationships at the micro level so each guest interacting on the brand's social media channel felt heard.Crafted content to increase the brand's awareness and deliver on specific KPIs, including reach, impressions, engagements, and views.Analyzed data & identified meaningful trends to set the client apart from their competition and delivered findings to the client to increase audience sentiment, traffic, and, ultimately, revenue.Built paid social advertising campaigns that delivered upon the client’s specific objectives, including purchases, ROAS, reach and engagements.Helped grow the business portfolio and client roster, resulting in year-over-year growth for this young agency.

Developed cross-functional campaigns and initiatives through digital channels that seamlessly integrated with traditional marketing efforts for the 2nd largest Applebee's franchise with 176 stores.Created and published content daily for all local stores and the franchise's social media channels ensuring a steady stream of fresh and fun messaging to build awareness.Managed all community fundraising programs ($350,000+ raised and donated to local charitable organizations.)Collaborated with Recruitment, Branding and Employee Engagement teams and created a comprehensive strategy resulting in heightened positive perception around the brand and franchise company and positioning the company as the place you wanted to work.Created and delivered comprehensive analysis on marketing campaigns, initiatives and goals from a company-wide and local restaurant level.

(*Apple Sauce Inc. was acquired by RMH Franchise in August 2015 and I was transitioned into a role that was available at the time.)Aided in the franchise acquisition to create a seamless transition from previous ownership to new.Improved local restaurant marketing efforts by creating an audit system providing transparency and accountability for all levels.Traveled within my territory to ensure in-restaurant marketing execution of current programming both at the national and local levels was correct.Worked closely with Operations team to support underperforming locations.Maintained relationships with key community sponsorships, including sports teams, schools, businesses & libraries.

Implemented an omni-channel marketing strategy that included email, social, text/mobile, direct mail, digital, TV, radio, billboards, events and in-store point-of-purchase materials to support the brand, HR and recruitment efforts.Founded the Local Store Marketing Coordinator program and led a team to guerilla market the brand, build awareness and increase community support.Championed the franchise to implement a social media strategy and was one of the first Applebee's franchisees to have a local brand presence in the digital space.Created ads, promotional pieces and internal documents for the franchise and worked with external partners to create and print additional materials.Liaised between the corporate brand marketing department and the franchise community.Monitored four separate P&Ls and maintained a $4MM marketing budget.Presented KPIs and marketing efforts at quarterly Executive meetings with the C-Suite and President/Owner.Developed comprehensive marketing plans for underperforming stores, which resulted in positive sales for consistently negative markets.Launched an immersive fundraising website that enhanced community involvement with current programs, streamlined processes, and increased profitability for both the charitable organization and the franchise.Championed the growth of our primary fundraising program – Dining to Donate - which re-established and rooted the brand within the communities we served. (Generated $1+ million in incremental sales and $155,000+ donations.)Coordinated the annual Make-A-Wish Foundation fundraiser and was inducted into the Chris Greicius Society of Joy (raised $500,000-$999,999 for the Indiana, Ohio & Kentucky Chapter and was the largest-ever fundraiser in the state of Indiana.)Managed additional regional fundraisers to support organizations, including Memorial Children’s Hospital, Alex’s Lemonade Stand Foundation, Vera Bradley Foundation for Breast Cancer Research & more.

It all started here. 🍎🐝

As an intern, I implimented an event campaign that raised more than $6,000 for the American Red Cross. Specifically, the money went directly to services for Steuben County. I also created a database consisting of their volunteers and their information. I also created a survey for the American Red Cross to use to collect volunteer information. I also represented the American Red Cross at several events and city council meetings and other meetings.The following year, I was accepted back into the AmeriCorps program and performed the same role as I did a year previously. I raised more than $8,000 for the Steuben County American Red Cross. I also helped grow the Heroes Campaign to a much larger scale.

Ball Bearings is an online multimedia publication funded by the Journalism Department at Ball State University in Muncie, Ind. I was the Public Relations Director for this publication. I managed a staff of 6-10 students. Organized the publication's first promotional event as well as implemented many successful projects including launching a social media campaign.