Leading the marketing team for our studio's premier strategy game, Medieval Empires.The role includes:- Planning and orchestrating digital content strategies across all online platforms.- Designing and implementing creative marketing strategies to disseminate content and drive the marketing and social media strategy.- Driving traffic and engagement that translates to engagement, promotion and desired actions.- Leading an amazing and diverse team of content creators, designers, video and animation artists- Managing a marketing budget.- Measuring the results of marketing activity to inform future marketing campaigns.- Implementing SEO best practices.- Working alongside internal and external partners for PR, Media and Event opportunities and management.- Exploring the convergence of traditional marketing avenues alongside new age tools such as AI and Web3 solutions to increase the productivity and audience engagement.

- Planning, developing, implementing and managing the overall digital marketing strategy. In addition, responsible for managing, guiding and training digital marketers and other marketing positions in the team.- Developing specific campaigns to create and maintain high levels of customer interaction while managing and improve online content, considering SEO and Google Analytics while overseeing social media accounts.- Executing campaigns on various digital advertising mediums such as Facebook, Instagram, AdWords along with collecting leads and driving traffic.- Creation of high quality content across all relevant social, digital and other communication channels along with managing visual and UX design strategy for our digital ecosystem. Extend beyond the digital realm as well, leading the development of corporate marketing materials, videos, presentations, and events.

As a Digital Marketing Manager, I was responsible the digital marketing efforts for iQualify UK and other sister concerns, which includes:- planning and implementing website, social media , marketing automation, SEO, PPC and affiliate marketing, and paid search activities. - focusing on using analytics to drive engagement and conversion along with acting as a subject matter expert in digital strategies, striving to optimize lead generation, nurturing, and conversion through various digital media campaigns and landing page tests.- being responsible for corporate communication and preparation of content and collateral for academic and organisational events.Also worked on the conceptualization and development of the Education Management System (EMS) , along with streamlined content creation through AI-generated corporate/scholastic training videos. The EMS . primarily developed as an in-house tool, has also been offered as a SaaS product for in Education and Training industries, with B2B campaigns executed tailored for prospective clients.

Leading the Brand Communications and Online Reputation Management team for BOL Network along with looking after their Corporate Communications, Promotions and Online Presence for BOL Network and its various brands including BOL News and BOL Entertainment.Some of the major tasks from this diverse and ever-evolving J.D are:- Various tasks under the head of Brand and Corporate Communications that includes creation & development of Concept and Content as per the devised Communication strategy.- Planning, Content Creation, Creative Direction and Coordination with UI/UX Design, CMS, Network and Software teams for development of Websites (Static & Dynamic) and Apps for various web outlets for BOL including BOL Network's official corporate website along with the websites for BOL Narratives, BOL News and various other initiatives.- Creating Promotional Collateral (brochures, flyers, booklets) and Presentations as per the requirement of Sales and other parallel teams.- Devising Creative Promotional Strategies through Social and Digital Media Channels, Website, Online Content Marketing and various other ATL mediums along with complete creative and content direction, creation and execution.- Planning and Execution of various Corporate Event Promotions for BOL Media Group along with pre-event buzz creation as well as post-event coverage.- Working in close co-ordination with the Graphics, UI and Software development team for execution of various projects.- Identifying and categorizing relevant social media (Twitter, Facebook, MySpace, YouTube, Blogs etc.) networking channels, studying and formulating processes for initiating and monitoring social networking channels.- Managing the Online Advertising on various mediums such as Google Adsense, Facebook, Adroll, Twitter and various customer/visitor remarketing services as per allocated budget and campaign requirements.- Managing perception of the public and increasing public awareness about the project

Leading the Brand Promotions and Online Reputation Management team for Axact and BOL Network along with looking after Corporate Promotions and Online Presence. Some of the major tasks from this diverse and ever-evolving J.D are:- Devising Digital Promotion Strategies through Social and Digital Media Channels, Website, Online Content Marketing and various other ATL mediums along with complete creative and content direction, creation and execution.- Planning and Execution of various Corporate Event Promotions for Axact & BOL Media Group along with pre-event buzz creation as well as post-event coverage.- Working in close co-ordination with the Graphics, UI and Software development team for execution of various projects.- Identifying and categorizing relevant social media (Twitter, Facebook, MySpace, YouTube, Blogs etc.) networking channels, studying and formulating processes for initiating and monitoring social networking channels.- Managing perception of the public and increasing public awareness about the project by indulging in regular conversations on these social media and devising strategies to increase outreach of the project through social media.As a Brand Manager representing the corporate brand, it involves participating in conversations on various online mediums and initiating such conversations to increase brand awareness. Furthermore, to participate actively in creation of viral content at all levels from brainstorming for new ideas through writing of content to creation of audio-visual media.

Leading the Online Reputation Management team for Axact and BOL Network along with looking after Corporate Promotions and Online Presence. Some of the major tasks from this diverse and ever-evolving J.D are:- Identifying and categorizing relevant social media (Twitter, Facebook, MySpace, YouTube, Blogs etc.) networking channels, studying and formulating processes for initiating and monitoring social networking channels.- Managing perception of the public and increasing public awareness about the project by indulging in regular conversations on these social media and devising strategies to increase outreach of the project through social media.Also includes participating in conversations on various online mediums and initiating such conversations to increase brand awareness. Furthermore, to participate actively in creation of viral content at all levels from brainstorming for new ideas through writing of content to creation of audio-visual media.

Carrying out Online Reputation Management for Axact and BOL Network. Also serving as the Team Coordinator for Online Reputation Management Team. Some of the major tasks from this diverse and ever-evolving J.D were: - Identifying and categorizing relevant social media (Twitter, Facebook, MySpace, YouTube, Blogs etc.) networking channels, studying and formulating processes for initiating and monitoring social networking channels. - Managing perception of the public and increasing public awareness about the project by indulging in regular conversations on these social media and devising strategies to increase outreach of the project through social media.Also includes participating in conversations on various online mediums and initiating such conversations to increase brand awareness. Furthermore, to participate actively in creation of viral content at all levels from brainstorming for new ideas through writing of content to creation of audio-visual media.

Responsible for identifying and categorizing relevant social media (Twitter, Facebook, MySpace, YouTube, Blogs etc.) networking channels, studying and formulating processes for initiating and monitoring social networking channels. Ultimately, responsible for independently managing perception of the public and increasing public awareness about the project by indulging in regular conversations on these social media and devising strategies to increase outreach of the project through social media.Also includes participating in conversations on various online mediums and initiating such conversations to increase brand awareness. Furthermore, to participate actively in creation of viral content at all levels from brainstorming for new ideas through writing of content to creation of audio-visual media.

Responsible for identifying and categorizing relevant social media (Twitter, Facebook, MySpace, YouTube, Blogs etc.) networking channels, studying and formulating processes for initiating and monitoring social networking channels. Ultimately, responsible for managing perception of the public and increasing public awareness about the project by indulging in regular conversations on these social media and devising strategies to increase outreach of the project through social media.Also includes participating in conversations on various online mediums and initiating such conversations to increase brand awareness. Furthermore, to participate actively in creation of viral content at all levels from brainstorming for new ideas through writing of content to creation of audio-visual media.

Managing day-to-day marketing affairs along with coordination with the ad agencies and media buying houses. Also looking over the company website as well as arranging PR activities for the organization. Developing media relations, and media monitoring and reviewing of all content related to the JSIL, JS group and the mutual fund industry . Also assisted in launch of the Tax Credit campaign.

Communicating withthe clientele such as GlaxoSmithKline, Novo Nordisk, MCB Asset Management etc. on daily basis and being the communicating bridge between the clients and creative department. Also assisted with the creative and strategic management.