Shah Mohammad Reazul Karim Email & Phone Number

Dhaka, Bangladesh

JOB DESCRIPTION: Managing yearly POS and QR Merchant Acquiring business portfolio of BDT 57,000 mil. Responsible for entire merchant acquiring distribution including POS merchant base of 10K, 20K QR merchant , 2K EMI merchants with 200 executives and 17 permanent RM. Develop merchant acquiring strategy and ensure appropriate acceptance areas for profitable acquiring business.  Coordination with acquiring-engaged departments as to ensure delivery of plan, customer service… Show more JOB DESCRIPTION: Managing yearly POS and QR Merchant Acquiring business portfolio of BDT 57,000 mil. Responsible for entire merchant acquiring distribution including POS merchant base of 10K, 20K QR merchant , 2K EMI merchants with 200 executives and 17 permanent RM. Develop merchant acquiring strategy and ensure appropriate acceptance areas for profitable acquiring business.  Coordination with acquiring-engaged departments as to ensure delivery of plan, customer service, efficient front & back office operation and policy implementation. Responsible for development and expand the of digital payment channels by working with other Business Units like branch banking, MFS, Agent banking, Corporate business to maximize segment penetration. Sales team management, monitoring follow-up for achievement of sales KPI for acquiring business. Managing strategic alliance with merchants to boost card usage and drive campaigns. Develop and launch campaigns to increase segment penetration of digital payments.  Training of sales team and other front line staffs.KEY ACHIEVEMENTS:• Doubled DBBL card acceptance network in 2 years with ending of 20,000+ POS across the country and become 2nd largest acquirer. • Created largest QR merchant network among all banks by deploying 1 lac QR code across the country. • Achieved more than 100% growth rate in POS and QR code base merchant payment within 2.5 years span of time and increase the acquiring market share significantly. • Launched fully digital onboarding base Personal Retail Merchant Account. Acquired more than 1 lac Personal Retail Merchant Account. • Successfully launched Interoperable Bangla QR. • Acquired more than 2,000 EMI partners and boost the EMI commission income significantly.• Conceptualize and successfully launched 1st ever Merchant Acquiring Policy for POS and QR based acquiring business.• Assisted in launching VISA Signature, MC World, Prepaid Cards , Toll Card. Show less

Bangladesh

JOB DESCRIPTION: Launching of NexusPay app in collaboration with technical, operation and other cross functional team.  Develop and implement market expansion strategy of NexusPay app.  Develop and implement merchant acquiring strategy for QR based merchant payment solution. Develop and implement the business support process of NexusPay QR code business.  Design and implement different promotional campaigns for boosting market penetration.  Develop and… Show more JOB DESCRIPTION: Launching of NexusPay app in collaboration with technical, operation and other cross functional team.  Develop and implement market expansion strategy of NexusPay app.  Develop and implement merchant acquiring strategy for QR based merchant payment solution. Develop and implement the business support process of NexusPay QR code business.  Design and implement different promotional campaigns for boosting market penetration.  Develop and implementation of marketing strategy to reach customers effectively, communicate the value proposition of the product and influence the purchase decision of customers through app. Training, Sales team management and business monitoring. Lead a team of 10 permanent Relationship Manager.  Portfolio analysis and prepare market expansion plan.  Coordinate with communication team for planning, development and implementation of communication and advertising.  Monitor and evaluate marketing activities and initiatives. Regular basis merchant and market visit to monitor the sales, TMR and merchant activity. Make engagement with different category merchants through visiting and involving them as technology expansion partners. Regular basis competition analysis in terms of product feature, campaigns and business proposition.KEY ACHIEVEMENTS:• Successfully launched the first ever real-time account based banking NexusPay application.• Design and developed QR code based merchant payment channel.• Design and developed promotional offer for Add Money, Top-up, Merchant Payment to increase the user base and digital wallet usage. Show less

Dhaka

JOB DESCRIPTION:- Business development of value propositions and card products.- Responsible for conducting analysis and evaluation of business data to support for strategic decision making.- Collaborated with other internal clients, including Credit Operations, Analytics, IT, Credit Risk Management, etc. to support card strategies.- Deal with major campaigns starting from concept development to launching. - Ensure adequate product visibility through ATL & BTL… Show more JOB DESCRIPTION:- Business development of value propositions and card products.- Responsible for conducting analysis and evaluation of business data to support for strategic decision making.- Collaborated with other internal clients, including Credit Operations, Analytics, IT, Credit Risk Management, etc. to support card strategies.- Deal with major campaigns starting from concept development to launching. - Ensure adequate product visibility through ATL & BTL campaigns.- Arrange strategic alliance with partners to provide exclusive privilege to cardholders and drive campaigns.- Mapping business requirements- Design and implement brand communication, positioning and promotional strategy for new products and services.- In house creative output like Debit/Credit card design, press advertisement, brochure, banner and billboard design, Credit Card Application form, Personal Loan Application Form, DPS Forms, 2FA registration forms etc. - Planning and coordinate corporate fairs and conferences like Dhaka International Trade Fair, Banking Fair, 2nd UK-Bangladesh e-Commerce Fair, School Banking Conference etc. - Prepare communication brief for Creative Agency -Oversee development of creative & content -Manage approval of creative & content -Ensure collaboration with all relevant stakeholders for smooth, comprehensive & flawless campaign execution.KEY ACHIEVEMENTS:• Launched DBBL VISA Platinum and MasterCard Titanium credit card.• Launched Buy 1 Get 1/2/3 buffet promotional offer for the credit and credit card holders.• Designed and launched Value Added Services like Equal Monthly Installment, Reward Program, Discount Partnership.• Successfully organize and participated major events like Dhaka International Trade Fair, Banking Fair, 2nd UK-Bangladesh e-Commerce Fair, School Banking Conference etc. for promoting bank image in the market. Show less

Head Office, Dhaka

 Design and conduct research on consumers, market, banking products & services, market communication and any related research required by bank. Prepare monthly financial outlook report for higher management. Analyze the study findings and present them to senior management. Conduct location feasibility study.KEY ACHIEVEMENTS:• Conduct several market research on internal and external customers on customer service, process improvement.

Dhaka, Bangladesh

 Lead Service Quality initiatives, campaigns and programs to reassure service focused culture acceptance internally and externally.  Conceptualize and launched the successful Joy of Banking Service Quality Campaign in May 2009. Monitored Service Quality standards and conducted assessments across all touch points. Identified & investigated problem areas, provided feedback and coordinated among concerned departments regarding issues, suggested process improvements and ensured… Show more  Lead Service Quality initiatives, campaigns and programs to reassure service focused culture acceptance internally and externally.  Conceptualize and launched the successful Joy of Banking Service Quality Campaign in May 2009. Monitored Service Quality standards and conducted assessments across all touch points. Identified & investigated problem areas, provided feedback and coordinated among concerned departments regarding issues, suggested process improvements and ensured implementation improvements in an efficient manner. Design and conduct Mystery Shopping survey in service outlets. Handle product and service related complaints and customer communication. Customer service training.KEY ACHIEVEMENTS:• Design and Implemented Mystery Shopping Survey to assess the service delivery standard of the branch and call centers.• Design and Launched “Joy of Banking” service campaign.• Launched Service Quality manual for frontline staff. • Designed and Trained more than 200 frontline staff for delivering effective and efficient customer service. Show less

Bba, Marketing

Activities and Societies: Founder Member of Sports Club

Mba, Finance

Activities and Societies: Member of MBA and Sports club