Sean M. Reilly, Mba Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

Head of consumer cash back credit card business, responsible for overseeing 3 products and 1.5MM+ active clients. Design P&L driving product strategies for the entire customer lifecycle which includes product construct and value proposition, pricing, messaging and positioning, marketing creative, new account acquisition, onboarding, lifecycle engagement and proactive retention. Lead cross-functional teams to implement, measure and optimize product strategies. • Developed and executed extensive go-to-market launch strategy for new, industry leading cash back product that encompassed all aspects of messaging, positioning, multi-channel marketing and field readiness across national branch network

Cleveland, Ohio, United States

Led a highly effective team of 7 that managed all aspects of consumer credit card acquisition and onboarding strategy, execution, and performance. Partnered with stakeholders across the organization to drive growth, manage risk and maximize return. Year over year, delivered an average 55% improvement in new account production, while improving credit quality which led to an average 7% increase in approval rates and an average 68% increase in approved credit lines. Additionally, raised activation rates by an average 2%, utilization rates by an average 1%, and drove attrition rates down by an average 9% year over year.• Recognized and respected across the business as a strong and motivational leader and change agent • Applauded for people first, development focused management style and demonstrated ability to maximize employee strengths and abilities to foster an engaged and productive unit• Spearheaded culture shift from relative complacency to one of constant test and learn• Oversaw reorganization and expansion of a team that grew from 1 to 7 FTE• Repaired damaged and unproductive relationships with critical partner groups• Implemented accurate and comprehensive performance tracking and reporting• Instilled credit risk discipline within and across the team• Rebuilt outdated and inefficient policies, processes and procedures• Replaced an overly complex offer management strategy with a simplified version that was easier to control and execute• Discontinued uncompetitive offers and launched market-leading offers• Reengineered credit line assignment strategies and realigned pricing margins

Cleveland, Ohio, United States

Responsible for developing, driving and managing core acquisition initiatives and programs spanning across Retail Lending lines of business. Continuously enhanced product offer capabilities to maximize portfolio growth, ensuring competitive pricing and profitability while recognizing emerging trends in the marketplace and adjusting offer strategy accordingly. Mitigated operational, reputational and credit risks.• Led efforts to strategically reactivate acquisition offers across products and channels as market conditions allowed through the end of the pandemic• Optimized existing acquisition offer capabilities while identifying opportunities for further leverage to increase productivity• Oversaw all aspects of a complex, multi-year, multi-project technology enhancement program expected to generate more than 90K incremental new accounts annually and nearly $27.3M in revenue over five years• Identified gaps in existing technology and business processes that negatively impacted the ability to deliver one-to-one product offers to customers and sales teams• Developed strategies to address gaps limiting credit card, home equity, auto and unsecured lending product sales across digital, voice and human channels• Built and presented detailed business cases outlining work set and expected return securing $5.2M in investment from executive management to support the program• Led core project management team consisting of a program manager, two project managers, two business systems analysts and a project assistant to drive the program from initiation through implementation• Organized and managed project teams consisting of technical and functional internal resources as well as external vendor and contractor resources across numerous technology platforms and product applications • Partnered with leaders at all levels of the organization to forge relationships and navigate challenges to drive results throughout the project lifecycle

Cleveland, Ohio, United States

Guided the design and direction of mid-sized business credit card product(s). Continuously improved product set with value-enhancing features, functions and benefits. Maximized revenue growth, customer acquisition and retention while managing portfolio profitability, growth and risk. • Delivered best-in-class products to the field by successfully matching client needs with a compelling value proposition resulting in a 198% increase in balances and 248% net revenue growth over two years• Propelled product acquisition to 159% growth over two years by leveraging analytics to provide targeted sales leads and developing effective client premium offers and sales contests for the field• Refined multi-channel sales approach and reconfigured sales implementation processes and procedures in close collaboration and partnership with retail, business and corporate banking sales management• Conducted market research surveying the sales force as well as existing clients and prospects to reassess the product value proposition, messaging and positioning leading to refreshed collateral• Launched robust online card program management suite featuring advanced transaction allocation and reporting capabilities furthering the best in class offering provided by the product set• Steered cross-functional project team toward successful product integration with new end-to-end underwriting platform implemented in a collaborative effort between the business and corporate banks

Cleveland, Ohio, United States

Grew small business credit card portfolio through the development and execution of multi-channel sales and marketing strategies to maximize penetration of existing customer base and prospects within footprint. Coordinated efforts to drive product, underwriting, analytics and customer experience enhancements.• Drove 133% increase in new account production via retail distribution – 110% overall – across two years through the cultivation of effective relationships and by providing excellent sales support to the field• Influenced $33.1M increase in net sales and $27.2M in balance growth over a two year period by ensuring product value propositions are appropriately communicated to customers at the point of sale• Launched market level sales reporting to further engage retail leadership and drive production• Principal on team that developed and launched best in class business intelligence and lead generation system with a projected 200% increase in production over 5 years• Redefined product value proposition, messaging and positioning across both the retail and business banks as part of an expanded marketing plan• Developed job aids and training modules to educate and increase effectiveness of sales force

Cleveland, Ohio, United States

Claire’s Crusade is leading the charge to improve the quality of life of our silent angels as they battle Rett Syndrome. As a 501(c)(3) non-profit tax exempt organization, Claire’s Crusade is dedicated to raising funds for treatment of this debilitating neurodevelopmental disorder and to support cutting edge research efforts to develop a cure. Claire’s Crusade is committed to increasing awareness and providing resources for local families faced with the uncertainty this affliction can bring. Together, as an army of Claire’s Crusaders, we can reverse Rett Syndrome and free girls held captive by its devastating effects.

Cleveland, Ohio, United States

Developed marketing, brand and consumer research strategies and directed multi-channel projects exceeding $1M in annual costs for a premier NFL franchise. Served as consultant and liaison between requesting departments and creative team, agency and/or vendors ensuring accurate, timely and cost-effective production. Wrote and edited all collateral material including scripts, web copy and correspondence.• Spurred 357% increase in sales through the implementation of an inventory management system used to allocate $850K in contractual television, radio, print and digital media assets • Procured an additional $300K+ of media asset inventory annually via barter to supplement a limited marketing budget to increase frequency and reach of advertising• Realized 121% growth in the fan base via the formation of the Cleveland Browns Kids Club, deployment of social media platforms and management of Browns Backers Worldwide • Spearheaded the launch of business intelligence system estimated to increase sales 115% by leveraging historical consumer behavior data to drive informed decisions• Implemented online request system designed to increase efficiency of creative production workflow ensuring timely completion of projects on budget and according to specifications

Cleveland, Ohio, United States

Led department of 30 employees responsible for $55M+ in annual revenue, engineering strategies to ensure superior customer satisfaction and maximize revenue opportunities. Orchestrated all marketing activity targeted at sales prospects and current customers• Inspired commitment in managing ticket sales team which produced $4M in new business annually• Directed customer service efforts which resulted in the annual retention of more than 97% of the existing customer base• Generated an incremental $500K+ in revenue per year through cross-selling strategies and the use of new call center software, CRM technology and customer feedback platforms• Introduced improved business processes including performance reporting and standardized incentive and recognition programs

Cleveland, Ohio, United States

Developed relationships with all levels of the partner organization as the business liaison. Promoted suite of credit products through multiple channels via partner call centers, branch networks, and other retail locations.• Responsible for generating 10K+ new accounts annually through the management of financial institution partnerships totaling approximately $100M in loans • Presented and implemented new marketing initiatives and incentive programs to generate profitable new accounts and grow existing loans

Cleveland, Ohio, United States

Acted as liaison between the partner and the advertising unit to strategically develop materials for in-branch promotions, event marketing, direct mail, internet, and teleservices campaigns.• Collaborated with account executives increasing new account production by more than 150% and expanding loan growth nearly 200%• Created enhanced performance reporting procedures which reduced lead-time 50% and cut expenses nearly 80%• Provided strategic sales support and marketing assistance to boost branch sales results

Cleveland, Ohio, United States

Identified at-risk accounts and successfully mitigated loan losses. Investigated personal financial information, made credit decisions and developed the most effective long-term solutions for at-risk customers

Cleveland, Ohio, United States

Managed the efforts of inbound call center representatives. Motivated, mentored and developed staff which provided only the highest levels of service and capitalized on opportunities for incremental revenue. • Encouraged 25 full-time specialists to consistently strive for superior results• Introduced peer recognition program, mentor program and several results-based departmental competitions• Increased profitability through cross-selling and fee waiver negotiation strategies

Cleveland, Ohio, United States

Successfully negotiated repayment terms with delinquent customers via inbound and outbound calling. • Administered asset portfolios ranging from $1-$4M and individual accounts through 180-day delinquency, by coordinating the efforts of up to four peers

Master Of Business Administration, Business Administration And Management, General

Bachelor Of Science In Business Administration, Marketing And Business Logistics