Sean M. Reilly, Mba Email & Phone Number

Cleveland, OH, US

Cleveland, Ohio, United States

• Head of consumer cash back credit card business, responsible for overseeing 3 products and 1.5MM+ active clients. Design P&L driving product strategies for the entire customer lifecycle which includes product construct.
• Developed and executed extensive go-to-market launch strategy for new, industry leading cash back product that encompassed all aspects of messaging, positioning, multi-channel marketing and field readiness across.

Cleveland, Ohio, United States

• Led a highly effective team of 7 that managed all aspects of consumer credit card acquisition and onboarding strategy, execution, and performance. Partnered with stakeholders across the organization to drive growth.
• Recognized and respected across the business as a strong and motivational leader and change agent
• Applauded for people first, development focused management style and demonstrated ability to maximize employee strengths and abilities to foster an engaged and productive unit
• Spearheaded culture shift from relative complacency to one of constant test and learn
• Oversaw reorganization and expansion of a team that grew from 1 to 7 FTE
• Repaired damaged and unproductive relationships with critical partner groups

Cleveland, Ohio, United States

• Responsible for developing, driving and managing core acquisition initiatives and programs spanning across Retail Lending lines of business. Continuously enhanced product offer capabilities to maximize portfolio.
• Led efforts to strategically reactivate acquisition offers across products and channels as market conditions allowed through the end of the pandemic
• Optimized existing acquisition offer capabilities while identifying opportunities for further leverage to increase productivity
• Oversaw all aspects of a complex, multi-year, multi-project technology enhancement program expected to generate more than 90K incremental new accounts annually and nearly $27.3M in revenue over five years
• Identified gaps in existing technology and business processes that negatively impacted the ability to deliver one-to-one product offers to customers and sales teams
• Developed strategies to address gaps limiting credit card, home equity, auto and unsecured lending product sales across digital, voice and human channels

Cleveland, Ohio, United States

• Guided the design and direction of mid-sized business credit card product(s). Continuously improved product set with value-enhancing features, functions and benefits. Maximized revenue growth, customer acquisition and.
• Delivered best-in-class products to the field by successfully matching client needs with a compelling value proposition resulting in a 198% increase in balances and 248% net revenue growth over two years
• Propelled product acquisition to 159% growth over two years by leveraging analytics to provide targeted sales leads and developing effective client premium offers and sales contests for the field
• Refined multi-channel sales approach and reconfigured sales implementation processes and procedures in close collaboration and partnership with retail, business and corporate banking sales management
• Conducted market research surveying the sales force as well as existing clients and prospects to reassess the product value proposition, messaging and positioning leading to refreshed collateral
• Launched robust online card program management suite featuring advanced transaction allocation and reporting capabilities furthering the best in class offering provided by the product set

Cleveland, Ohio, United States

• Grew small business credit card portfolio through the development and execution of multi-channel sales and marketing strategies to maximize penetration of existing customer base and prospects within footprint..
• Drove 133% increase in new account production via retail distribution – 110% overall – across two years through the cultivation of effective relationships and by providing excellent sales support to the field
• Influenced $33.1M increase in net sales and $27.2M in balance growth over a two year period by ensuring product value propositions are appropriately communicated to customers at the point of sale
• Launched market level sales reporting to further engage retail leadership and drive production
• Principal on team that developed and launched best in class business intelligence and lead generation system with a projected 200% increase in production over 5 years
• Redefined product value proposition, messaging and positioning across both the retail and business banks as part of an expanded marketing plan

Cleveland, Ohio, United States

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Cleveland, Ohio, United States

• Developed marketing, brand and consumer research strategies and directed multi-channel projects exceeding $1M in annual costs for a premier NFL franchise. Served as consultant and liaison between requesting departments.
• Spurred 357% increase in sales through the implementation of an inventory management system used to allocate $850K in contractual television, radio, print and digital media assets
• Procured an additional $300K+ of media asset inventory annually via barter to supplement a limited marketing budget to increase frequency and reach of advertising
• Realized 121% growth in the fan base via the formation of the Cleveland Browns Kids Club, deployment of social media platforms and management of Browns Backers Worldwide
• Spearheaded the launch of business intelligence system estimated to increase sales 115% by leveraging historical consumer behavior data to drive informed decisions
• Implemented online request system designed to increase efficiency of creative production workflow ensuring timely completion of projects on budget and according to specifications

Cleveland, Ohio, United States

• Led department of 30 employees responsible for $55M+ in annual revenue, engineering strategies to ensure superior customer satisfaction and maximize revenue opportunities. Orchestrated all marketing activity targeted.
• Inspired commitment in managing ticket sales team which produced $4M in new business annually
• Directed customer service efforts which resulted in the annual retention of more than 97% of the existing customer base
• Generated an incremental $500K+ in revenue per year through cross-selling strategies and the use of new call center software, CRM technology and customer feedback platforms
• Introduced improved business processes including performance reporting and standardized incentive and recognition programs

Cleveland, Ohio, United States

• Developed relationships with all levels of the partner organization as the business liaison. Promoted suite of credit products through multiple channels via partner call centers, branch networks, and other retail.
• Responsible for generating 10K+ new accounts annually through the management of financial institution partnerships totaling approximately $100M in loans
• Presented and implemented new marketing initiatives and incentive programs to generate profitable new accounts and grow existing loans

Cleveland, Ohio, United States

• Acted as liaison between the partner and the advertising unit to strategically develop materials for in-branch promotions, event marketing, direct mail, internet, and teleservices campaigns.
• Collaborated with account executives increasing new account production by more than 150% and expanding loan growth nearly 200%
• Created enhanced performance reporting procedures which reduced lead-time 50% and cut expenses nearly 80%
• Provided strategic sales support and marketing assistance to boost branch sales results

Cleveland, Ohio, United States

Identified at-risk accounts and successfully mitigated loan losses. Investigated personal financial information, made credit decisions and developed the most effective long-term solutions for at-risk customers

Cleveland, Ohio, United States

• Managed the efforts of inbound call center representatives. Motivated, mentored and developed staff which provided only the highest levels of service and capitalized on opportunities for incremental revenue.
• Encouraged 25 full-time specialists to consistently strive for superior results
• Introduced peer recognition program, mentor program and several results-based departmental competitions
• Increased profitability through cross-selling and fee waiver negotiation strategies

Cleveland, Ohio, United States

• Successfully negotiated repayment terms with delinquent customers via inbound and outbound calling.
• Administered asset portfolios ranging from $1-$4M and individual accounts through 180-day delinquency, by coordinating the efforts of up to four peers

Master Of Business Administration, Business Administration And Management, General

Bachelor Of Science In Business Administration, Marketing And Business Logistics