Leading all things internal and employee communications

Responsible for the development and execution of internal communication strategies, messaging and tactics to engage Tommy Hilfiger and Calvin Klein employees in APAC while supporting business objectives. I also lead/support regional internal communication projects/initiatives, from an advisory and delivery perspective, including planning, channels and internal communications calendar management.

As a contract writer for Accenture based out of Hong Kong, I continue to anchor and manage a team of 4 writers to develop communications on diverse internal comms campaigns for the Accenture India M+C team.

• Anchored a team of 4 writers across India, the Philippines & South Africa, to manage content & implementation• Proactively supported the Creative Director, India & Global Lead on diverse content development, client engagement, people & project management initiatives• Spearheaded 100s of campaigns on innovation, inclusion & diversity, infotainment and technology to drive engagement for 200,000 people in Accenture India• Mentored 8 junior writers to develop a brand voice aligned to organization vision• Collaborated with clients & designers as SPOC program manager for the Accenture Creative India tech team to define content quality, deadline adherence & escalations

• Anchored a team of 4 writers across India, the Philippines & South Africa, to manage content & implementation• Proactively supported the Creative Direction India & Global Lead on diverse content development, client engagement, people & project management initiatives• Spearheaded 100s of campaigns on innovation, inclusion & diversity, infotainment and technology to drive engagement for 200,000 people in Accenture India• Mentored 8 junior writers to develop a brand voice aligned to organization vision• Collaborated with clients & designers as SPOC program manager for the Accenture Creative India tech team to define content quality, deadline adherence & escalations

As a key member of the Accenture Creative team, I work as a copy/content writer (read storyteller) to share the Accenture story with more than a hundred thousand employees. I specialize in developing and implementing marketing campaigns across internal and external channels that differentiate Accenture within the organization the marketplace, position the company as an industry leader and create a fulfilling employee experience. My work includes:• Ensuring 100 percent client appreciation by playing an active role managing and training a team of writers to hone their creative copy skills for business writing• Boosting content quality and execution by leading a pool of copywriters by conceptualizing campaigns, mentoring members, managing resource allocation and liaising with the design team to bring a creative vision to life• Preparing and promoting key stories through internal communication channels across India• Working closely with relevant stakeholders to ensuring smooth client communication and relationship for campaign quality and impact.• Leading a high-visibility digi-channel campaign focused on people/business stories.• Designing diverse campaigns on innovation, infotainment, inclusion & diversity and employee engagement to engage various audiences through multiple channels• Developing impactful content for internal communications including writing newsletters, e-mails, internal portals & websites. • Drafting and cascading leadership communication around business priorities.• Scriptwriting for corporate digital channels, campaigns, interviews and animations• Editing content/copy and training writers on copywriting and campaign ideation Tools:WordPressMS OfficeHonors & Awards: • Rising star 2018 -19 • Star of the business award: FY19 Q3• Encore Award FY21

Created and executed the content strategy and marketing for the company• Orchestrated content with the sales team to ensure synchronization of brand marketing at all touch points• Managed digital ad promotions to compliment the sales outreach program• Developed blogs, whitepapers and case studies. This required a sound knowledge of technology best practices and know how’s.• Drafted content for thought leadership. This included writing blogs and articles for Kuliza’s C-suite executives• Conceptualized digital campaigns for leading clients including Myntra and Vistara

Shouldered the responsibility of writing ads for clients that include Goodyear, Supertech and Tacobell. Also penned down content for brochures when required. Contributed actively to pitches that included writing a few scripts

Managed end-to-end corporate campaigns• Donned several caps as required by the campaign: A copywriter, account and campaign manager• Pitched ideas, provided campaign analysis and performance measures at client meetings• Single-handedly structured and strengthened internal communications and branding for an # 8 ranked organization, Great Place to Work survey• Created and maintained long-term relationships with key clients by delivering effective internal communication campaigns• Ensured effective monitoring and reporting of client billings with the finance team

Responsible for the MSN video content. Also contributed to special articles as need be. Have been awarded for an inter-agency campaign contest for 'best idea' , which was also executed.