Smriti Sheth Email & Phone Number

California, United States

California, United States

Santa Monica, California, Us

Build out the Insights team, function and capabilities while supporting key strategic growth and expansion initiatives with key insights across IPSY, BoxyCharm and Refreshments Beauty subscription brands across USA and LATAM. Short term expansion role included managing Brand Analytics and building out UXR capabilities at IPSY.

Led outbound MI team focused on driving Consumer Journey understanding, Creative development, Brand Strategy across all three FRL/FB HW businesses. Expanded role to amplifying the insights via storytelling and humanizing audience insights. Work included Consumer Journey maps/Workshops, Creative and Audience workshops, how to think about BIC creative measurements etc.

Helped Facebook launch its first hardware product leading GTM insights!

Espoo, Southern Finland, Fi

Focused on providing strategic insights across all 3 businesses at Nokia TECH while building out the team and function from scratch.

Oakland, Ca, Us

Lead Cleaning Innovation team providing coaching and inspiration to keep the team motivated resulting in 3 promotions. Also, lead strategic projects to identify new growth opportunities for core businesses and influence where to play choices. Continue to build out the innovation toolkit, bring forth best practices for the organization, and train multi-functional partners on areas such as Market Assessment and BASES/Nielsen approaches/forecasting. Co-chair Clorox Asian Affinity group overlooking the Leadership & Advancement Team, helping team set vision, develop action plan and help the execution go smoothly removing road blocks as needed. Strong partner in training & development with ASCEND.

Oakland, Ca, Us

-Developed and implemented best practice consumer qualification process in International Discovery to drive conviction in the organization. -Lead Innovation, costovation, and brand commercialization projects across Latin America and Middle East including consumer and ‘expert’ immersions, ideation sessions, idea screening, and idea validation to build charter-able business cases. -Lead development and placement of foundational research - Global Segmentation & Aisle Adjacencies - to identify growth opportunities. -Manage large budget globally while managing and coaching direct report located in Chile

Oakland, Ca, Us

-Develop and implement consumer research plan on new innovation projects including consumer ethnographies, ideation session, rapid-proto typing, and idea screening with goal of chartering new projects to fill pipeline-Leveraged primary and secondary research such as panel data & brand switching data to guide and drive focus on a 'sleepy' brand-Envisioned and implemented the idea of a 'consumer corner' bringing consumer insights from 'outside in' and showcasing it across the company including to top executives as a way to keep consumer front and center. Received the 'Entrepreneur Award' as part of this implementation.-Coach & managed a new-hire inspiring and developing him to become an Insights Manager. Awarded 'Coach of the Year'! -Lead Neuroscience Capability development for the company partnering with ARF and networking with neuroscience suppliers to pilot tapping into the subconscious reaction to various stimulus. Selected to present capability at the Company Marketing Townhall!

Cincinnati, Ohio, Us

~6 Years at P&G working across Global and NA focused businesses.- Global Design/Discovery experience in qualifying new ideas and bringing them to market including initiative identification, development and forecasting- Influencing Global and Mega-Brand Strategy and Brand Portfolio across several regions leveraging research techniques such as needs-based segmentation, brand architecture, brand equity stretch, brand equity tracker/perception, package testing, eye-tracker, advertising providing both consumer & shopper insights- Great experience with nielsen data and running various forecasting models leveraging market mix modeling- Excellent collaboration skills with external vendors across all types of research- Great experience in building the organization across the company with Asian Group and leading UC Recruiting Teamwhich included identifying candidates, training & managing consumer research personnel

London, England, Gb

Cork, Ireland, Ie

Mba, Business

Bs Chemical Engineering, Engineering