I bring to the table 16+ years of rich experience in 360 degree Digital & Integrated Marketing for brands across the globe. Being a data-driven digital marketing leader, I have gained expertise in developing brand strategies through market research, insight development, and integrated marketing plans that are ROI driven and have high impact. Hands-on experience in SEO, Google analytics, SEM, social media, data analysis and strategizing & executing digital marketing campaigns across paid owned and earned media in various verticals like BFSI, FMCG, Telecom, Education, Travel, Real-Estate, Retail and Healthcare.I am currently associated with IFFCO Tokio General Insurance Co. with a responsibility of managing brand and communication, handling content management systems for managing web/mobile operations, integrating the offline and online worlds in communication and customer experience, social media / online reputation management, brand partnerships, digital branding campaigns, market research and insights.I also help start-ups, businesses and personal brands grow digitally and craft an accurate customer value journey. I am experienced in conducting workshops and online courses on digital marketing and performance marketing. Expertise and Skill AreasDigital Strategy | SEO (Search Engine Optimization) | Brand Strategy and Positioning | Conversion Optimization and ROI Analysis | Media Planning and Buying | Paid & Organic Social Strategy / Community Management | Search Engine Marketing | Customization of CMS for SEO | Data Analysis | Partnership, Vendor, Influencer Management | Analytics (Adobe Omniture / Google Analytics) | Brand launch & New Market Launch | Marketing Automation | Digital Transformation | Brand Alliances | Social Listening | Sentiments Analysis