Smriti Parashar
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Smriti Parashar Email & Phone Number

Performance and SEO Manager at Media Merchants
Location: Parklea, New South Wales, Australia 9 work roles 1 school
1 work email found @prodigi.io LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Performance and SEO Manager
Location
Parklea, New South Wales, Australia
Company size

Who is Smriti Parashar? Overview

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Quick answer

Smriti Parashar is listed as Performance and SEO Manager at Media Merchants, a with 56 employees, based in Parklea, New South Wales, Australia. AeroLeads shows a work email signal at prodigi.io and a matched LinkedIn profile for Smriti Parashar.

Smriti Parashar previously worked as Performance & SEO Manager at Media Merchants and Digital Marketing Mentor | Sr. Manager - Brand & Communication at IFFCO Tokio General Insurance Co. at Iffco Tokio General Insurance Co. Ltd.. Smriti Parashar studied at Kendriya Vidyalaya.

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Email format at Media Merchants

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{first}.{last}@prodigi.io
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Profile bio

About Smriti Parashar

I bring to the table 16+ years of rich experience in 360 degree Digital & Integrated Marketing for brands across the globe. Being a data-driven digital marketing leader, I have gained expertise in developing brand strategies through market research, insight development, and integrated marketing plans that are ROI driven and have high impact. Hands-on experience in SEO, Google analytics, SEM, social media, data analysis and strategizing & executing digital marketing campaigns across paid owned and earned media in various verticals like BFSI, FMCG, Telecom, Education, Travel, Real-Estate, Retail and Healthcare.I am currently associated with IFFCO Tokio General Insurance Co. with a responsibility of managing brand and communication, handling content management systems for managing web/mobile operations, integrating the offline and online worlds in communication and customer experience, social media / online reputation management, brand partnerships, digital branding campaigns, market research and insights.I also help start-ups, businesses and personal brands grow digitally and craft an accurate customer value journey. I am experienced in conducting workshops and online courses on digital marketing and performance marketing. Expertise and Skill AreasDigital Strategy | SEO (Search Engine Optimization) | Brand Strategy and Positioning | Conversion Optimization and ROI Analysis | Media Planning and Buying | Paid & Organic Social Strategy / Community Management | Search Engine Marketing | Customization of CMS for SEO | Data Analysis | Partnership, Vendor, Influencer Management | Analytics (Adobe Omniture / Google Analytics) | Brand launch & New Market Launch | Marketing Automation | Digital Transformation | Brand Alliances | Social Listening | Sentiments Analysis

Listed skills include Google Analytics, Seo, Online Marketing, Landing Page Optimization, and 27 others.

Current workplace

Smriti Parashar's current company

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Media Merchants
Media Merchants
Performance and SEO Manager
Parklea, NSW, AU
Employees
56
AeroLeads page
9 roles · 23 years

Smriti Parashar work experience

A career timeline built from the work history available for this profile.

Performance & Seo Manager

Current

Brisbane, Queensland, Au

Apr 2024 - Present

Internet Marketing Manager

London, England, Gb

Oct 2012 - Oct 2018

Manager - Internet Marketing | Search Marketing (Ppc) | Social Media Roi Strategist

Qai

New Delhi, Delhi, In

Oct 2010 - Sep 2012

Product Manager - Internet Marketing (Seo, Smo, Sem)

Gurgoan, Haryana, In

Involved in making search strategies, defining project scope, promotional plans, search engine marketing (SEO and SEM), online marketing and brand advertising strategies of the websites.Preparing site audit reports and analyzing website traffic trends,Extend and maintain brand awareness across a variety of social media platforms like Facebook, Twitter, You Tube, Linkedin, Blogging and many more.Using Web Metrics Strategically and Interpretation of Data for better decision Making Responsible for content creation ideas and Co ordination with content team for Press releases, article submission and Search Engine Friendly content on website.Managing a team of SEOs, Social Media Professionals and Content writers to deliver the expected results.Troubleshoot SEO problems and SE reputation management. Performing a periodic health check of the websiteImplementation of all SEO related strategy which Keyword building, Meta Tags & content optimization, creating XML sitemaps, contextual interlinking etc.Managing blogs and website forumsConducting various testing like A/B Split testing on landing pages to know about their effectiveness and taking corrective action to generate maximum responses from a campaign.Implementation of Integrated Marketing campaigns by means of e-mailers and promotions on siteAnalyzing and monitoring market trends and competitive environment Generate Product Requirements Documents and wire frames for SEO product enhancement

Aug 2009 - Oct 2010

Team Lead - Internet Marketing

Dallas, Texas, Us

Responsible for search engine optimization and search engine marketing for premium clients. Handling SEO (Search Engine Optimization) and SMO(Social Media Optimization) based projects at lead position.Provide website evaluations for search engine and user friendly content. Consult with clients and provide assistance with implementing suggestions. Constantly researching for strategies and tools that can help in enhancement of overall product.Competitor Analysis and Monitoring for better positioning of our clients website.Doing competition study and peer review to develop a perfect strategy for website. Keyword research and keyword intelligence study through various tools available. Assisting in the development of business cases inclusive of revenue projectionsInvolved in strategic planning on seamless integration between online media, site experience and usability studies. Performing a periodic health check of the websites. Analyze Site Metrics through Google analytics and create monthly reports on trends and analysis of overall web activities for end clients.Social media optimization through community websites like Orkut, Facebook, blogs (Blogspot, wordpress). Conducting various testing like A/B Split testing on landing pages to know about their effectiveness and taking corrective action to generate maximum responses from a campaign.Email campaigns to ensure high ROIResponsible for implementing web analytics for websites, landing pages / capture pages to ensure high growth in qualified traffic to maximize conversions.

Apr 2008 - Aug 2009

Sr. Seo (Search Engine Optimizer)

Gurgaon, Harayana, In

4+ Years of experience in SEO and Online Marketing.

Mar 2007 - Apr 2008

Assistant Manager - Website Promotion Department (Dynamic Websites / Product Catalogs)

Noida, Up, In

2004 - 2007 ~3 yrs
Team & coworkers

Colleagues at Media Merchants

Other employees you can reach at mediamerchants.com.au. View company contacts for 56 employees →

1 education record

Smriti Parashar education

  • Kendriya Vidyalaya
    Kendriya Vidyalaya
FAQ

Frequently asked questions about Smriti Parashar

Quick answers generated from the profile data available on this page.

What company does Smriti Parashar work for?

Smriti Parashar works for Media Merchants.

What is Smriti Parashar's role at Media Merchants?

Smriti Parashar is listed as Performance and SEO Manager at Media Merchants.

What is Smriti Parashar's email address?

AeroLeads has found 1 work email signal at @prodigi.io for Smriti Parashar at Media Merchants.

Where is Smriti Parashar based?

Smriti Parashar is based in Parklea, New South Wales, Australia while working with Media Merchants.

What companies has Smriti Parashar worked for?

Smriti Parashar has worked for Media Merchants, Iffco Tokio General Insurance Co. Ltd., Hogarth Worldwide, Qai, and Icronex.

Who are Smriti Parashar's colleagues at Media Merchants?

Smriti Parashar's colleagues at Media Merchants include Karen Bruce, Angela Petersen, Rachael Von Pein, Karen Bruce, and Sasank Devarasetty.

How can I contact Smriti Parashar?

You can use AeroLeads to view verified contact signals for Smriti Parashar at Media Merchants, including work email, phone, and LinkedIn data when available.

What schools did Smriti Parashar attend?

Smriti Parashar studied at Kendriya Vidyalaya.

What skills is Smriti Parashar known for?

Smriti Parashar is listed with skills including Google Analytics, Seo, Online Marketing, Landing Page Optimization, Web Analytics, Sem, Online Advertising, and Social Media Marketing.

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