Smriti Shrestha, Mps, Mba Email & Phone Number

I specialize in the management of digital products. My primary focus is maintaining our digital products' flawless performance by implementing diverse testing methods to identify and eliminate bugs. I excel at proactively addressing any issues that may arise to ensure a seamless user experience. Additionally, I contribute to the enhancement of our digital products by creating business requirements documents and leveraging my UI/UX design skills.My work extends beyond testing, as I actively collaborate with our Clinical and Training departments, deeply understanding their needs to drive a culture of continuous improvement within our organization. My expertise in UI/UX design is instrumental in creating project flows that are not only intuitive but also efficient, enhancing user satisfaction.Furthermore, my proficiency in data analysis empowers me to dissect complex data-driven processes, contributing to the overall effectiveness of our software solutions. I am passionate about delivering high-quality software and enriching user experiences through a unique blend of technical skills and collaborative spirit.

Oval, previously known as elexr, is a startup focused on Health, Wellness, and Fitness Technology. The company provides personalized movement programs that cater to individuals' unique lactate clearance capacity. This approach enhances users' metabolic health and flexibility.In this role, I wore many hats across various departments. In the Product Department, I ensured the quality of diverse digital products by conducting thorough testing and collaborating with cross-functional teams to rectify defects. My UI/UX skills are pivotal for seamlessly integrating new features, and aligning them with the user experience. This fusion of technical proficiency and design sensibility elevates our digital products' usability and user satisfaction.In marketing, I create compelling content and manage projects ranging from investor presentations to sales collateral. I engage with our audience on social media and devise impactful campaigns tailored to our target market. In training, I craft and deliver technical training presentations, ensuring up-to-date, meticulously curated materials on our learning management system. I bridge complex concepts with user-friendly resources, fostering continuous learning.

Experienced consultant in Entertainment and media, Telecommunication, Performing Arts, Sports Education, and Market Research sectors, offering tailored solutions. Proficient in marketing strategy, digital optimization, project management, social media, and creative strategy,

Monroe, La, Us

- Responsible for leading digital channel strategy for Centurylink’s consumer business (which includes Internet, Phone, TV, and Wireless) to ensure unit and revenue performance is achieved at a channel level.- Responsible for making sure that the digital tactic and spend is strategically sound and working towards the larger strategic goals. Oversee digital strategies across multiple channels including Paid Search (SEM), Natural Search (SEO), Retargeting, Mobile -while analyzing call volume,e-commercce and chat metrics to monitor close ratio, conversion and cost per acquisition (CPA). - Maintain affiliate relationships. Partner with the affiliates to make sure that their digital conversion strategy is optimized to drive measurable sales results. - Collaborate with various internal organizations to bridge the gap between marketing and data through strategy.

Englewood, Co, Us

- Manage digital marketing programs and media buying agencies to acquire new subscribers- Developed integrated acquisition digital funnel across multiple platforms (Computer, Mobile, Tablet and Social). - Drive consumer preference for DISH as their entertainment provider of choice (with focus on driving ARPU through international programming)- Maximize direct, organic, and paid traffic to drive customer acquisition- Leverage segmentation, marketing analytics and personalization to drive subscribers to maximize promotion return on investment- Strategically asses acquisition opportunities, current customer impact, and implement high performing marketing efficient programs- Establish strategy and deliver measurable objectives delivering on business objectives (acquiring the maximum number of subscribers at or below the allowable).- Thrive in a fast-paced and ever changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis

Englewood, Co, Us

Developed and implemented marketing campaigns and programs that seek to achieve subscriber and revenue goals for DISH's International and American TV channel packages/products. Areas of focus are as follows:• Overall communication strategy• Media planning and buying• Marketing campaign/program management• Digital and Social Marketing• Budgetary aspects• Communication materials• Branding exercise• Sales support and coordination• Competitive analysis• Market research and analysis• New channel launch campaigns• Tradeshows and travel• Community relationshipRecognition: DISH Network All-Star (Q4 2010/Q1 2011)(10 recognized per quarter from DISH Network's over 22,000 employees)

Geneva, Ch

Managed diverse content production across company's digital platforms.Produced various communication materials (e-newsletters, reports, brochures, etc.).Coordinated affiliate programs with donor agencies and partners.Contributed to fundraising strategies and proposal writing.Conducted research, authored articles, and edited content for publications.

Contributed to annual sales and marketing plan to boost sales and enhance airline's image.Oversaw company website content and design, ensuring regular updates.Led development and execution of various advertising campaigns (print, audiovisual, internet).Managed promotion of airline's frequent flyer program via online and direct mail marketing.Researched and authored newsletter articles, overseeing design and production.

Kathmandu, Np

Taught Marketing courses such as 'Marketing Communication,' 'Consumer Behavior,' 'Sales Management,' 'Marketing Management' to graduate students.

Taught ‘Consumer Behavior,’ ‘Sales Management,’ ‘International Business,’ and ‘Marketing Management’ to graduate students.

Master, Marketing Communication And Public Relations

Master Certificate, Internet Marketing

Mba (Master Of Business Administration), Marketing

Bachelor Of Commerce (B.Com.), Business/Commerce, General

Indian School Certificate Examination (Icse)