Smruthi Sriram Email & Phone Number

San Francisco, California, United States

• Book over $750K in investments annually across my portfolio to help advertisers maximize the effectiveness and efficiency of their affiliate spend to drive revenue growth
• Lead two accounts as acting client manager, guiding clients with various strategic initiatives
• Supported the launch of two new advertiser accounts resulting in exponential growth from launch
• Mentored two newly hired individual with best practices in mastering their role (ex. mentoring in concepts such as business reviews and presentation preparation, investment proposals, media planning, campaign analysis.
• Train new hires with CJ processes, reporting tools, and account-specific tasks
• Train new hires and team members with data manipulation and data analytics through Excel tips, tricks, and formulas

San Francisco Bay Area

• Help advertisers maximize the effectiveness and efficiency of their affiliate spend by building and interpreting reports that capture program performance
• Identify, recruit and review new publishers who can provide additional reach and revenue growth
• Work with advertisers to troubleshoot complex data transfer issues, build new program terms, as well as ensure details are accurate and up-to-date
• Build creative newsletters to inform publishers of updates, brand guidelines, and performance objectives
• Train Advertiser Development Operations (ADO) Team with account-related tasks and reporting

• Manage Google’s non-profit client project for COOP Alumni to offer guidance and support with preparing and launching search campaigns, analyzing data, optimizing performance, and presenting to the client
• Lead workshops and activities for recent graduates and newly employed COOP members to further hone skills in data analytics, Excel, professional growth, and digital marketing
• Assist program manager with data gathering for investment pitches and help foster engagement among alumni of the program through educational and recreational activities.

• Established and headed the marketing department after promotion from internship
• Created and managed targeted email marketing campaigns to increase customer retention, acquire new customers, and promote cross-sell and re-marketing programs
• Managed multiple paid ad campaigns through Google Adwords resulting in an average conversion rate of 7% per campaign and Facebook Advertising resulting in an average reach of 1.6K and an average engagement of 124 per.
• Trained multiple interns with social media tactics, blogging, digital marketing and advertising
• Analyzed website data regularly on Google Analytics and frequently update company website for content and SEO practices
• Created digital and print ads and develop relations with non-profit organizations

• Developed and maintained a social media presence across platforms and increased page likes by 312% on Facebook and connections by 562% on LinkedIn
• Regularly updated website with correct information and posts to engage followers and connections
• Analyzed various visibility insights including views, reach, engagement, and CTR on social media platforms
• Worked on improving content engagement and expanding reach and visibility based on the information I received through insights and analytic tools
• Created a blog on our website and monthly e-newsletter campaign that resulted in an average open rate of 40% and an average CTR of 5.12%
• Regularly attended online classes, trainings and webinars and utilized all tools provided by SafeCo Insurance Agents Center to learn and implement the best marketing practices for an insurance agency

San Francisco Bay Area

• Led 200+ hours of guided workshops and activities to teach in-demand digital marketing skills and concepts (SEO, SEM, Google Analytics & Adwords, Excel, Paid Social etc.) to three cohorts of 40 students in all
• Mentored individuals in soft skills such as resume building, portfolio development, interviewing, networking, salary negotiation and other professional development skills
• Personally responsible for the growth of one cohort of 12 students and helping them launch their career with a starting average salary of $40K and an annual increase

San Francisco Bay Area

• Accepted into highly selective, Google funded digital marketing program from competitive pool of marketing professionals
• Further developed and apply my understanding of in-demand digital marketing skills ranging from SEO, SEM, Excel, Google Analytics, Google Adwords, paid social and media planning
• Participated in 200+ hours of hands-on training, workshops and client-based projects with a team of peers
• Created ad copy and ad mock-ups for Adwords campaigns for a client project and provided insightful recommendations based on analyzing website data on Google Analytics.

• Targeted and identified prospects and business leads
• Created and managed hundreds of sequences and drip campaigns
• Communicated with prospects via phone and email
• Built, maintained, and organized target lists on a database of leads
• Conducted heavy prospecting activities to identify potential new businesses
• Helped refine marketing approach and explore different verticals to determine which ones will give the best traction

• Oversaw business operations, event coordination, recruitment, and chapter growth
• Kept chapter on track with national requirements resulting in a 97.56% completion rate in Tier 1 and an 80.00% completion rate in Tier 2
• Enforced bylaws and policies and procedures while leading a chapter of 45 active members
• Called weekly meetings to discuss current progress of chapter goals and suggestions on improvements
• Ran bi-weekly executive committee meetings to discuss the planning and execution of upcoming events, officer goals and progress, and important announcements
• Regularly was in contact with Greek Advisors to ensure we were complying with the United Greek Council Bylaws, Rules, and procedures, as well as University regulations

• Opened and closed front desk, processed payments, batched checks, and ensured service indicators were active
• Attended to phone calls and assisted current and prospective students at front desk
• Enrolled students into courses and programs and answered any questions they had
• Conducted administrative work such as collecting checks, imputing service indicators, scanning documents, checking and managing scans on company database, filing documents, and packaging and mailing out catalogs to.

• Created entertainment-based content while learning basics on digital advertising
• Learned how to target specific audiences through WordPress analytics
• Analyzed, keywords, ad placement and relevance, SEO, and key metrics such as CTRs and page views
• Learned media buying tactics and online user behavior

• Attended weekly meetings to learn more about Associated Students and San Francisco State's university affairs
• Learned business related concepts including Robert's Rules, recording minutes, movements during business meetings, and other business etiquettes
• Worked with a group of six interns to conduct social investigations and create and present a proposal to the Associated Students Board of Directors
• Sat on three standing university committees (External Affairs, University Affairs, and Finance)
• Was involved in assisting both the ROMC program and the Sustainability Initiatives Program
• Assisted Associated Students weekly with tabling and event promotion

Cupertino, CA, United States

• Tutored third grader struggling with ADHD in math, spelling, and writing
• Average test scores increased from approximately 40% to 90%.

Cupertino, CA, United States

• Tutored incoming second grader in math, spelling, writing, and reading comprehension
• Taught student multiplication tables until 20
• Student achieved a fourth-grade standard of reading and passed a private school entrance exam

Bachelor Of Science (B.S.), Business Administration With A Focus In Marketing

Activities and Societies: Delta Sigma Pi, Marketing Association, POW (Providing Opportunity for Women - Women in Business Club).

High School Diploma, High School/Secondary Diplomas And Certificates

Activities and Societies: French Honor Society, California Scholarship Federation (CSF), Student Doctor's Club,