Sabbir S. M. Email & Phone Number

Dhaka, Bd

Bangladesh

Lead brand building activities and manage digital visibility channels for all private label brands in Fashion, FMCG & Electronics industries. Develop in-depth understanding of customer segments and help to drive traffic on the platform through on-site (T-Ops, CRM, LiveStream) and off-site (Social Media, Paid & Affiliate) marketing activitiesLead creative and marketing campaigns for brand developmentManages entire digital funnel and key KPIs (UV, conversion, impressions etc.)Manage 500+ SKUs through branding and marketing initiatives for Local Choice projects (“Wholesale Deals” and “Buy more, save more”).Working consistently with commercial teams to ensure aligned marketing & content strategy with revenue and profitability goals.Devise marketing road-map for each brand of the categories to drive intended business outcome with budget.

Bangladesh

Led and developed brand strategies and worked on overall marketing road-map, strategic way-forward, and GTM plans for 2020, 2021 & 2022Supervised ATL, BTL & Digital communication content and creative materialsRepositioned the brand from niche to aspiring mass by promoting 5 core value pillars of the brand through supervising 17+ TVC campaigns.Developed & supervised communications on packs, subscription plans, and functions for acquisition and revenue generation initiativesDeveloped and reviewed all communication for all customer touch points.Led brand extension of AKASH with extended logo & communication lineLed Brand Guideline development phases 1 & 2Led the MyAKASH service app branding work and supervised UAT activitiesSupervised agencies for 8 mega integrated, 30 consumer promotions, 12 partnerships, 10 digital engagements and 2 brand ambassadors campaigns Supervised quantitative research work and brand-lift study Supervised & Led Creative and Digital agency selection process.Achievement: Brand Awareness from 12.53% (2019) to 50% (2021)Brand nominated for Cannes Lions ’22, Won 5 Awards at Busan’s Mad Stars 2022

Dhaka

Analyze the consumer behavior and market traits and define brand strategy by identifying the positioning. Set the tone of communication to B2C and B2B consumers. Prepare the brand landscape with communication road-map for quarterly communication activities. Supervise communication content development, match with the brand positioning, and develop copy of the content.Manage all social media channels (i.e., Facebook, Twitter, LinkedIn, Youtube and Instagram), set the targeting, analyze the data and manage campaignsWork closely with the platform development team in terms of developing the user experience

Dhaka

Identify target customer, market dynamics, customer demand through industry data & customer behavior analysis and set brand position, characteristics & tone of communication to create positive perception.Designed quarterly plan of 2018 and 2019 for brand-road map through multiple media, considering quarter’s goal and brand’s vision with budget. Prepare infographic presentation for the management team.Initiate and co-ordinate strategic KPI based communication activities for integrated campaigns (e.g., iPay West Indies Series Campaign) with tactical micro campaigns (e.g., Corporate & Campus one2one communication) and ensure consistency in 360 communications. Coordinate with the digital team with design, copy of the posts (e.g. New Bill Payment Service Launch for Electricity) in digital platforms. Prepare write-ups for websites, stories and short-bios for various communications.Coordinate and communicate with key stakeholders and external partners (merchants & enterprises) for the joint campaigns. Coordinate with Merchant Team (i.e., Sales Team) to identify the activities, merchandising and communication materials requirement. Prepare contents, messages, punch-lines for the materials (e.g., bill payment leaflet). Supervise agency for communication materials development, and for implementing the marketing campaigns. Keep track on progress (matching with the ROI) of campaigns and marketing initiatives, take feedback and ensure excellence through delivering quality job. Worked for developing 5-years (2019-2023) business plan by identifying year by year brand road-map and set company’s tentative bench-mark by quarter with tentative campaign plans. Prepare investor deck presentation.

Dhaka

People and brand analysis by understanding their traits and trends, to prepare a situation analysis for any communication strategySupervise in research to measure possible strategy for brand communication and industrial conventionBuild brand strategies utilizing all possible media or selective media for communication with specific focus on BTL communicationDevelop consumer engagement experiential marketing plan (i.e., events, activation and projects) addressing the key issue(s) of the brands or organizationsWorking with Account Services, Research, Creative Development, Media, Digital and Events teams to develop communication strategiesSupervise the related units in producing communication materials for campaign management

Dhaka

Examine Brand/campaign brief and lead the brainstorming session for defining activities to identify communication path.Design questionnaire/ discussion guide for quantitative/ qualitative research as well as conduct online-desk research, field survey and visual research for identifying possible traits.Use data for brand mapping with the industry analysis using JWT tools and identify possible communication strategies.Develop brand positioning strategies with ToM communication in collaboration with creative, events-activation, media, digital, PR as 360⁰ solutions for key multinational and local brands.

Dhaka

Analyze target audience’s trends and provide strategic inputs.Formulate branding strategies and managed all advertising, marketing and promotional activities within budget for various clients of agency.Carry out extensive market research and customer surveys to measure demand, brand positioning and TOM awareness of various brands.Develop creative events and activation plans, which introduce unique solutions for strategic marketing issues for key multinational and local clients through pitch presentations in a highly competitive state.Work with the account services, creative designs & operation departments, as a team, to pull together a considered, logical and inspiring proposal to deliver to the clients.In-house advertising and promotional strategy development by content development for the own companyManage Digital Marketing platforms (e.g., Social Media: Facebook page) for the companyDevelop Audio Visuals based contents for the company and for some clientsCommunication Manager, Home Fest Dhaka 2015, 2016Communication Manager, IcchepurContent Manager, South Asian Carriers Meet 2014

Dhaka

Coordinator for core supply chain concept implementationBuilding strategic sourcing partnerships. Monitoring accessories status and take initiatives in problems. Supervising procurement related issues. Coordinating TT and LC payment initiatives. Assisting in yarn purchasing process.

Kocaeli, Turkey

Market research in target market: Based on country economy, purchasing power, industry growth, intention to pay, political condition, competitors analysis, need of solutions, capability for adoptation technologyReposition the product portfoilos: Based on market research and recommendation of consultants, prepare product penetration strategy.Contact for Global Partnership: For product penetration strategy, contact for potential partners selected based on the target market presence, related product portfolios and market experience.Prepare product catalogs: For participating in the exhibition and update the target audience about the YSM's activities.Manage Social Networking: Managing Facebook. Twiteer, Google+, Blogs, Linkedin and Wikipedia.Contact International Technology Investors: Prepare proposals and contact for international investors in the technology area.Web-Content Management: Prepare English content for the Company's english web-site.Promotional Strategy building: Building promotional tool using flash and prepare branding strategy.

Promotional Material ManagementVendor Enlistment: Check vendor application, visit on-site facilities, prepare report on application and recommendation.RFQ Management: Receive requisition from Marketing department, check the demand and match with vendor, call for quotation, select vendor, issue work order, check product status, process billsVendor evaluation based on KPIConflict Management between external and internal customer

Hq, Bangladesh

Check Loan application with the eBBS systemEnter the data into the system and prepare disbursement documentsPrepare Loan packetPrepare monthly loan reportsCheck the status of the previous loans in the eBBS system

Erasmus, International Business

Activities and Societies: ESN-Erasmus Student NetworkI was an Erasmus Student in Warsaw School of Economics SGH

Msc., Marketing

Activities and Societies: AIESEC LC Umea

Bba, Accounting And Marketing

Hsc

Activities and Societies: Notre Dame Debating Club

Ssc

Activities and Societies: Boy Scouts