Michelle Sanz Email & Phone Number

Punta Cana, La Altagracia Province, Do

Frisco, Texas, Us

• Advertising: Help execute traditional marketing strategy through paid media • Agency Coordination: Work with marketing and P/R agencies on creating and executing successful campaigns • Content Development: Create and proofread marketing copy for online and offline use, including captions, product descriptions, romance copy, and other written and visual media • Continuously improve by capturing and analyzing the appropriate data/metrics, insights and best practices, and then acting on the information • Collaborate with other departments (customer relations, sales etc) enhance brand reputation, identify key players and coordinate actions • Events: Help research, curate, organize, sponsor and execute events in the U.S. • Assist with other marketing tasks as needed.

- Leading branding strategies, digital marketing, PR campaigns for U.S. headquarters in Dallas, TX.- Provide marketing and event support to main headquarters in Guadalajara, MX during special events with +10k invitees in attendance.- Provide creative direction for the development of corporate branding, packaging, website and marketing tools- Daily tasks include the planning, development, execution and management of digital content calendar- Plan and execute outbound and inbound communication and promotional campaigns- Curate, edit and schedule social media and blog content in line with the established marketing calendar. - Key player in the execution collection launches, annual conferences, and company tours- Analyze social media data for long-term growth decisions- Manage influencer partnerships for brand awareness campaigns

Main accomplishments included:- Increased membership sales through the design and implementation of effective marketingcampaigns, customer service operations and strategic alliances with large corporations such as Nationwide, Credible, Ford and Dell to build valuable member programs and benefits.- Assisted over 40 chapters and 5 university chapters nationwide to increase their value through ongoing training materials, data-insights, marketing tools to ensure success of our annual strategy.Highlights:● Collaborated in the crafting and execution of grassroots campaigns through volunteer teams, outreach events, social media competitions, and email marketing. As a result of our strategic business plan, member retention rates increased 50% within the first quarter, including a reach of 30,000 affiliates and more than 3,000 new members.● Selected by leadership to design and organize our national conference’s membership booth and online registration process to ensure speedy servicing for more than 3,000 attendees and sponsors.● Selected by leadership as lead sales representative for an all-inclusive conference package. As a result, helped increased our conference revenue 30% over our projected revenue.

Account executive for mobile advertising products. Highlights:● Audited and restructured the company's sales data base to keep better track of clients, contract negotiations, campaigns and production. This allowed us to increase our productivity by prioritizing accounts in the pipeline.● Lead development and management of website content, corporate presentations, social media and paid campaigns. ● Organized the official product launch event with a guest list of +1000 VIP guests including top media partners, businesses and ad agencies . As a result, the company gained great exposure and a vast client portfolio.● Assisted in the operations of taxi service locations such as Multiplaza Pacific Mall and TocumenInternational Airport. Conclusion: Overall strategy and successful operations resulted in the purchase of the company within the third year of operations.

International real state agency with operations in Panama and Dominican Republic, with over 10 years of renowned presence in the market.- Planning, development and management of website content, listing databases, digital advertising and traditional marketing campaigns.- Lead coordinator for real estate events in Central America and Europe, this included event planning, budget management, and commissioning services such as booth designs, promotional materials, brand ambassadors, decorators, Audiovisual services and catering. - Work closely with project developers, construction companies, and property owners to coordinate the sourcing of promotional collateral and price lists of new construction developments, private and commercial property listings, photography, video and print collateral production for our sales team.- In 2013, proposed the integration of short-term corporate rentals offered to large-sized companies needing to relocate collaborators and/or offer turn-key accommodations for traveling executives and sales teams. This corporate rental service became one of our main streams of monthly revenue during a complex time in our country's economy and provided great opportunities for the company to service large corporations interested in investing capital into commercial infrastructures.