Shannon Mcnett-Silcox

Shannon Mcnett-Silcox Email and Phone Number

Marketing Consultant developing strategy and campaign planning for powerful results. @
Shannon Mcnett-Silcox's Location
Goshen, Indiana, United States, United States
Shannon Mcnett-Silcox's Contact Details

Shannon Mcnett-Silcox personal email

n/a

Shannon Mcnett-Silcox phone numbers

About Shannon Mcnett-Silcox

A creative, savvy, business-focused marketing and communications strategist with more than 25 years’ progressive experience across a broad range of marketing functions. A positive leader with proven abilities to develop and transform vision and creativity into strong business acumen for market-ready launches, branding initiatives, and successful positioning for organizations, their products and services.

Shannon Mcnett-Silcox's Current Company Details
Self-employed

Self-Employed

Marketing Consultant developing strategy and campaign planning for powerful results.
Shannon Mcnett-Silcox Work Experience Details
  • Self-Employed
    Marketing Consultant
    Self-Employed Mar 2023 - Present
    Marketing strategy, plan development and implementation management on a limited basis for select clients.
  • Goshen Health
    Director Of Marketing
    Goshen Health Jan 2016 - Jan 2023
    View
  • Catalyst Marketing Design
    Principal And Vice-President Of Account Services
    Catalyst Marketing Design Nov 2010 - Jan 2016
    Fort Wayne, Indiana Area
    • Led B2C and B2B strategy development for all clients within multiple industries: grocery retail,food and beverage, financial services, manufacturing, medical devices, and non-profit• Developed and participated in custom Shopper Marketing Certification curriculum for client and agency• Authored and presented strategic marketing plan to CMO of Tyson Foods, Inc., retaining AOR status and winning $1.8 million in new business• Created new agency business plan and sales funnel, securing 12% sales growth in 2014• Managed a creative and account services team of 10 to 15• Implemented stronger sales forecasting method to improve cash flow management and budgeting• Provided leadership and assistance with all estimating and production processes• Instituted weekly operations meetings to ensure profitability, project work flow, and AP efficiencies• Crafted and executed employee review process in conjunction with professional development goalswith all staff for proper measurement and recognition
    View
  • Catalyst Marketing Design
    Vice President, Account Service & Plan Management
    Catalyst Marketing Design Oct 2008 - Nov 2010
    Fort Wayne, Indiana Area
    • Created and implemented new client on-boarding strategy• Developed strategy to curb account slippage and capture lost client revenue• Instituted quarterly review process for clients• Led proactive strategic planning for clients regarding market- and industry-specific trends• Designed and executed branding partnership between client and NFL celebrity, includingvideo blogs, advertising materials and sales kickoff event• Authored and implemented strategic go-to-market plan for new product introduction, includingfull marketing sales support and placement in key markets• Managed staff of 3, providing mentoring, individual professional development, and leadership• Executed digital invoicing system to provide less flux with cash flow• Identified and assisted with new agency operations software implementation• Enacted and led quarterly agency reviews with staff to lift engagement and overall morale
    View
  • Fort Wayne Chamber Of Commerce
    Vice President, Member Relations
    Fort Wayne Chamber Of Commerce Nov 2006 - Oct 2008
    Fort Wayne, Indiana Area
    • Set and managed a $1million marketing and communications budget• Created and implemented retention strategy for 2,000-member organization, curbing year-long membership slide• Developed communications strategies to identify and properly brand the organization’s name and story• Led overall rebranding initiative through logo and brand promise creation• Managed staff of 5 by creating empowered work environment• Introduced member on-boarding system• Established member event strategies and conducted the implementation team• Achieved increased news coverage and led highly-attended press conferences
  • Catalyst Marketing Design
    Senior Account Executive
    Catalyst Marketing Design Jul 2004 - Nov 2006
    Fort Wayne, Indiana Area
    • Managed large national account, growing billings from $150,000 to $2.5 million• Instituted successful project management for clients as well as the agency• Created consumer strategy and executed tactics to rebrand grocery deli of national chain• Authored focus group strategies, led sessions at research facilities and in consumer homes• Built strong profitable relationships with clients• Earned a reputation for successfully managing challenging client relationships
    View
  • Marketing Impact
    Account Executive
    Marketing Impact 2001 - 2003
    Fort Wayne, Indiana Area
  • Sky'S The Limit Promotions
    Owner
    Sky'S The Limit Promotions 1993 - 2001
    Home-Based Business
    Freelance marketing communications business which allowed me to stay engaged in my field and work from home to be with my two young sons, Max and Harry.
  • Maytag International
    International Customer Service
    Maytag International 1991 - 1992
    Greater Chicago Area
    Managed inside sales for international division of Maytag. Focused on Middle East and Europe customs documentation as well as order entry and fulfillment.

Shannon Mcnett-Silcox Skills

Marketing Advertising Brand Development Management Marketing Strategy New Business Development Marketing Communications Leadership Creative Direction Customer Service Social Media Marketing Strategy Sales Public Relations Creative Strategy Market Research Time Management Integrated Marketing Account Management Digital Marketing Interviews Strategic Planning Copywriting Crm Business Development Employee Benefits Strategic Marketing Consultancy Mentoring Logo Design Establishing Strategic Partnerships Maintaining Strong Client Relationships Strengthening Client Relationships Product Launch Presentation Skills Customer Relationship Management

Frequently Asked Questions about Shannon Mcnett-Silcox

What company does Shannon Mcnett-Silcox work for?

Shannon Mcnett-Silcox works for Self-Employed

What is Shannon Mcnett-Silcox's role at the current company?

Shannon Mcnett-Silcox's current role is Marketing Consultant developing strategy and campaign planning for powerful results..

What is Shannon Mcnett-Silcox's email address?

Shannon Mcnett-Silcox's email address is sm****@****lth.com

What is Shannon Mcnett-Silcox's direct phone number?

Shannon Mcnett-Silcox's direct phone number is +157453*****

What are some of Shannon Mcnett-Silcox's interests?

Shannon Mcnett-Silcox has interest in Children, Politics, Marketing, Poverty Alleviation, Music, Human Rights, Lake Life With My Family.

What skills is Shannon Mcnett-Silcox known for?

Shannon Mcnett-Silcox has skills like Marketing, Advertising, Brand Development, Management, Marketing Strategy, New Business Development, Marketing Communications, Leadership, Creative Direction, Customer Service, Social Media Marketing, Strategy.

Not the Shannon Mcnett-Silcox you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.