Sabrina Silveira Email & Phone Number

Guelph, ON, CA

Ontario, Canada

• Successfully led the association's award-winning website redevelopment project to modernize and simplify the user-experience.
• Managed the Farley Foundation's (the association's charitable arm) communications, including social campaigns, media relations, donor support materials and more.
• Developed, wrote and edited the association's print and digital communications, member-focused newsletters, online articles, brochures, annual reports and other materials.
• Managed and developed content for numerous association and foundation social platforms through Sendible, including Facebook, Twitter, Instagram, YouTube and LinkedIn, for a collective audience of nearly 35,000.
• Wrote and published articles for the association’s member magazine, which is accessible to over 3,400 members, as well as stakeholders and industry partners.
• Managed, produced and published multiple email campaigns, including the association's weekly e-news, which is distributed to over 3,300 individuals and garners an average open rate 55 per cent.

Oakville, Ontario, Canada

• Implemented and managed all internal and external communications, including the management of the library’s website and the weekly internal blog, the production of bi-weekly articles for the local paper, the.
• Developed strategies for high-level public documents, including the library’s annual Report to the Community and various fundraising initiatives, as well as assisted the CEO and Executive Leadership Team with the.
• Managed the library’s entire online presence, supervised the social media team, and provided extensive social media training to employees
• Regularly worked with Department Heads and Branch Managers to develop marketing and communication processes within individual departments, as well as developed and implemented communications plans for all library.
• Provided guidance and direction to the CEO, Executive Team, and library Board on public communication initiatives, including the preparation of speeches, interviews, key messages, and speaking notes

Toronto, ON

• Improved online presence with the management of stagnant social media channels and the development of communication plans, resulting in an increase of followers by over 60 per cent
• Managed the #MyHumberStory campaign by conducting interviews with alumni and writing biographical stories in an effort to encourage alumni to give back to the college
• Assisted with writing and editing for various office communication materials, such as the official alumni magazine, Humber dialogue, with a readership of over 90,000
• Acted as the office's digital communications liaison with the development of digital content including web graphics, videos, e-newsletters, and surveys
• Monitored all on-going alumni programs and signed over 20 new alumni partnerships within one calendar year
• Successfully launched new student/alumni events to gauge interest and promote Humber's alumni office

Brampton, ON

• Managed all corporate communications, including the creation and execution of product launches, press releases, and media kits sent to over 30,000 stakeholders
• Developed corporate communication initiatives, such as the implementation of an action plan for the introduction of Canada’s Anti-Spam Legislation, as well as a development plan to provide easily-accessible marketing.
• Solely executed the company's 35th Anniversary celebration with an attendance of over 100 individuals
• Acted as a sales-agent liaison by providing administrative assistance, handling and recording marketing fund requests, and managing the customer database

Toronto, ON

• Fully designed clothing lines for the S-Trip! and Campus Vacations brands, including the 2014 destination staff uniforms that are worn as staff identifiers to over 50,000 students travelling with the company
• Created both print and web-based collateral for all Handa Travel Group brands, including brochures, handouts, presentation templates, business cards, and promotional materials for branded online platforms
• Assisted the communications department with monitoring social networks with a reach of over 80,000 individuals, the development of social media campaigns and contests, updating the blog, as well as the creation of the.
• Developed relationships with suppliers, and gained understanding of the pre-production, print, and shipping processes

Toronto, ON

• Managed up to 10 social media pages under the Handa Travel Group brand – monitored social media engagement through Hootsuite
• Acted as an online customer service representative to ensure our online audience was fully supported
• Composed weekly branded and non-branded blog posts which populated up to 4000 views
• Assisted the Communications Coordinator and Community Manager in copy writing and editing for all branded promotional materials
• Gained experience in Search Engine Optimization (SEO) and tracking analytics for all social media pages and the S-Trip! Website

Toronto, ON

Toronto, ON

Kitchener, ON