In 2024, I’ve had the opportunity to lead some exciting initiatives:𝗥𝗲𝘃𝗮𝗺𝗽𝗲𝗱 𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲, with a projected $500K+ revenue increase for 2025.𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗼𝘂𝗿 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲, sending 44 releases and generating $33K in revenue.𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝟰𝟬+ 𝗯𝗹𝗼𝗴𝘀 𝗮𝗻𝗱 𝗵𝗼𝘀𝘁𝗲𝗱 𝟲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗣𝗜 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗽𝗼𝗱𝗰𝗮𝘀𝘁, collaborating with cj SMEs on topics like SEO, digital brand building, LSA and PPC ads, and community marketing for law firms.𝗛𝗲𝗹𝗽𝗲𝗱 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 achieve DMARC compliance and launched upgraded email templates for better deliverability and engagement.𝗪𝗼𝗿𝗸𝗲𝗱 𝗼𝗻 𝗔𝗜-𝗮𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 to make blog content creation faster and more efficient.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Monitored, analyzed, and reported on campaign performance to improve key metrics like deliverability, open rates, click-through rates, conversions, and unsubscribe rates.𝗘𝗦𝗣 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Managed email campaigns across multiple platforms, including Emma, Marketo, and Mailchimp, ensuring seamless execution and performance.𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀: Designed and implemented successful lifecycle programs, from nurture flows to post-conversion communications, incorporating email, SMS, push notifications, chat, and landing pages.𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼: Connected forms, platforms, and tracking systems to streamline email marketing efforts and maximize impact.

I work with independent authors to leverage publishing and marketing tools. I bring book industry sales and marketing experience in creating a production plan covering editing, cover design, interior layout, and ebook formatting. I'm also a massive nerd about metadata, so I make sure their books are fully optimized for online discovery.

I partnered with clients to highlight their stories and goals. Then, I translated their vision into action plans with clear messages, persuasive calls to action, and a laser focus on what matters most to them.I leveraged in-depth client interviews to understand my client's specific vision for their hotel booking page. The result? Content that spoke their language, highlighting what makes their product compelling to travelers.I orchestrated the agency's content pipeline, collaborating with copywriters and editors to guarantee every deliverable met our strategic vision and exceeded client expectations.

I created multi-channel marketing and sales programs utilizing social media, direct mail, trade shows, and strategic partnerships to increase paid subscribers. I have a proven ability to build and cultivate business-to-business (B2B) marketing and sales programs and have successfully transitioned our sales pipeline to the customer relationship management (CRM) tool, Zoho, in order to accurately track and measure program performance.Several of my greatest accomplishments in this role include:➢ Using social media, direct mail, and trade shows to create multi-channel marketing programs that increased subscriber pipeline from less than 50 organizations in 2018 to over 1,000 in Q3 of 2019. ➢ Produced all subscriber-focused marketing materials, including HTML emails, optimized landing pages, direct mail packages, and trade show collateral.➢ Built and cultivated business-to-business (B2B) marketing pipeline resulting in a 40% increase in free trials with approximately 1/3 converting into paid subscriptions.➢ Researched and validated more than 6,000 prospects implementing CRM (Zoho) tools to track prospects, create audience personas, and target messaging to qualified leads.

As the Editor and Project Manager, I managed an Editorial team of 4 editors responsible for developing creative content and producing more than 7 publications including monthly our 32-page print magazine, two regional ABA holiday catalogs, digital newsletters, and numerous websites.I also spearheaded the redesign of all print and digital properties including layout, editorial, and website migration and redevelopment and leading cross-functional planning and production teams.Several of my greatest accomplishments in this role include:► Overhauling templates and contents for 5 newsletters, simplifying email formats and increasing open and click rates by 10% and audience sizes by approximately 15%.► Editorial lead on website redesign increasing pageviews on key content by 20%

As the Director of Marketing Services, I oversaw an advertising sales team achieving $5-7 Million in annual revenue; I established the strategic vision, sales plans, budgets and new product and service offerings to support department initiatives. I also analyzed and improved annual performance of email campaigns reaching 10,000 wholesale customers with 3+ Million annual email communications.In this role, I also developed a comprehensive rewards program (Book Love) for 2,500+ retail customers supported by targeted landing pages, email marketing, social media and trade show components; I enrolled 500 customers in the first year and another 1,100 in the second year, reaching approximately 60% of all retail customers. Several of my greatest accomplishments in this role include:► Increased annual advertising revenue by 35% over the course of 3 years.► Achieved an approximately 80% profit margin on all products by purging and redesigning offerings each year; saved approximately $50,000 in annual print costs in 2017 through successful redesign of Ingram Advance catalog, cutting approximately 8-12 pages per issue. ► Increased email campaign open rates by 15-25% across all products with some regularly achieving 40-50%.► To drive trade-show booth traffic, our targeted sales promotional mailing for 220 high-value/key clients converted 60% of prospects.► Launched a podcast directed for librarians; now enjoying up to 50,000/ streams an episode.► Launched e-commerce sites used to test digital marketing tactics for publisher clientsKey products I developed in this role include:► Easy Reads – Digital platform for previewing book excerpts partnered with targeted email blasts; generated $6K in new revenue within the first 3 months.► Advance UK – Digital catalog for customers in the UK; generated $4,500 annually.► Etchbooks for Bookstores – Custom blank journals used by 20 participating bookstores, moving about 6,000 units during project beta.

As the Director of Marketing, I established a cohesive voice for $15 Million-dollar multi-faceted capital campaign encompassing video, digital and print-based elements. I leveraged pro bono board member contributions, internal resources, and a multitude of corporate outreach events, gifts, and fundraisers to build a campaign true to the library’s mission and advancing reading initiatives within the Nashville community.I launched two city-wide programs, Nashville Reads and Salon@615, including formal partnerships with local government, community organizations and multiple venues throughout Nashville. I simultaneously created a young professionals program designed to expand the donor-base in both breadth and depth. Several of my greatest accomplishments in this role include:► Hosted 4 young professional events, supported 35 community events via social media efforts, and managed cartoon contest with more than 200 entries within the first 6 weeks of launching Nashville Reads. ► Managed media buys and social media activity for over 60 events with Salon@615 with average attendance around 120 people with a few large-scale events hosting 800-1,200 attendees.► Secured the first 25 members into a young professional program and personally raised more than $7,000 in online donations and crowd-funding.► Successfully managed 2 employees – one full-time staff member and one rotating intern.

As the Development Coordinator, I led all creative development efforts for NPLF social media, public relations, and special event operations while launching a highly successful library awareness campaign, “Books are Only Half the Story”. I designed visuals, logos, and a billboard campaign to be used on 4 library delivery fleet trucks. I also coordinated a city-wide brand awareness campaign serving as the primary donor database administrator, overseeing all donations.While in this role, I also spearheaded a membership renewal automation process in which I analyzed and compared donor gifts over time, identifying demographic trends and additional prospects/gift opportunities. I produced all copywriting for NPLF including proposals, grant applications, solicitation letters, dozens of blog posts, internal and external email communications, and creative content for 2 iterations of corporate website.Several of my greatest accomplishments in this role include: ► Secured approximately $200,000 in annual gifts to support numerous library and community initiatives and raising more than $2.5 Million over 5-year span. ► Increased donor/supporter retention rates by approximately 20%.